Last Updated on December 13, 2017 by Freddy G. C.
Reviews are necessary for businesses and marketing.
They influence the mindset of potential customers towards your product, be it a bad or good.
They are worth talking about. Since they matter for your business as well for customers’ satisfaction.
Research has shown the reviews are an important part of the purchasing cycle, especially during the early stages of research and scoping.
Capterra analyzed the effect of adding reviews for software products and found that conversion rates increased significantly as more reviews were added.
With local search services like Google Places now prominently displaying reviews, they’ve become more important than ever.
They are essential for local business and driving traffic to both online and your physical store location.
However, people are not leveraging the full power of online reviews because they are underestimating the power of reviews or they are not getting reviews.
Why Online Reviews Matter For Local SEO
Local search engines love online reviews for one primary reason, consumers love online reviews.
They’re in the business of providing people on-the-go or at home with the most accurate information to help them predict and make decisions around their future purchases.
The faster they can do that, the more consumers will turn to them time and time again.
Psychological Tricks to Get Your Customers to Leave a Review on Google
1. Solve Their Problem
In a digital marketing era, when customers are looking for support, most of it is through online forms, emails, or chat.
Very little, do we have face to face interactions.
Therefore, if you have the opportunity, give your customers that personal touch and help them to solve their problems effectively and efficiently.
Whether it’s a quick response time via email or an online chat service, these are great ways to immediately react to a problem and minimize any escalations.
More often than not, when problems or customer issues are dealt with after 24-48 hours, customers tend to get anxious and annoyed.
You want to keep them from feeling frustrated from the long wait time and help to solve their issues immediately.
When you’re able to provide them with quick customer service, your customers are more likely to write a positive review for you.
If they’ve written a bad one for you due to a problem, solving it could turn the review into a good one.
In fact, the customer can potentially become a brand advocate too.
2. Communication Skills
Having good communication skills is a must.
You should learn how to transfer your message quickly and wisely.
Poor communication could damage a relationship while good communication nourish it.
Communicate with your customers very politely.
In the effective communication, you must choose the communication method best suited for the message.
Develop the skill to get to the point in a clear and focused manner and communicate that across mediums.
Find the ways to cut the fat off, your verbal and written communications and notice whether it gets you better results.
3. Show Off Positive Reviews
People love to get surrounded by positiveness & that is where reviews play an essential role.
It encourages them to believe in your services.
If you’ve got existing reviews, print them out and place them prominently in your store, preferably somewhere idle customers will read them like a corkboard, placemat or – oddly enough – bathroom stalls.
This not only shows that you take reviews seriously but, also appeals to a customer’s ego – will they be next to be featured?
4. Family & Friends
This may not be the best option to go with. But it may be the easiest way to get reviews.
Don’t hesitate to ask your family & friends to review your business page on google+ but don’t ask for the 5 stars, leave it up to them.
P.S. Don’t ask every single friend for reviews because it may look unnatural getting a lot of reviews in a single week.
5. Get Reviewed on Yelp
Businesses around the world are paying more attention to Yelp, arguably the Internet’s largest social-local platform.
Touting it’s average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses overnight, Yelp is the force to be reckoned with.10 Psychological Tricks to Get Your Customers to Leave a Review on Google by Rafi Chowdhury