The main thing you need to make sure you do (besides the obvious: writing quality content to get organic traffic) to help your blog post get a really good ranking in the search engines, is to optimize your post by using the proper keywords and using them in the right way. Because, after all, you would really like to be “talking” to someone besides just yourself. Preferably, lots and lots of someones!
How do you accomplish this?
Well, I’m going to break it down into 2 parts for you.
First, I’m going to tell you how to find the keywords that are relevant to your post, and second, I’ll tell you how to include them in your post for the best effect.
1 – Finding the Best Keywords for Your Blog Post
The first thing you need to understand is that a keyword, although the word “keyword” itself is singular, is very seldom just one word. Rather, it is a string of words, or a phrase.
Think about it. Very seldom, when we are looking for an answer to a question online, do we just type in a single word.
For example, if I were wondering how to tell if my horse’s saddle fit properly, I wouldn’t just type in “saddle”….I would type something like “how to determine correct saddle fit.”
Mainly because typing in just a single word like “saddle” is too vague…it would get me millions of results, very few of which would actually pertain to my question. I would type in something much more specific, in order to get a specific answer.
Those strings of words, or phrases, are called “long-tail keywords,” and the entire string counts as one keyword.
Now, pretend as if you were a person looking for the answer to the exact question you are addressing in your blog post.
Go to Google and type in what you would type if you knew nothing about that topic and were researching it. When your search results come up, there are a couple of things to look for:
1. How many advertisements pertaining to your keyword are in the right-hand sidebar?
The more ads, the more powerful your keyword is. Same goes for ads directly above your search result. If you have ads there, especially if there are several, it means that your keyword is actually very powerful and converts extremely well.
2. Now look at the bottom of the page, below your search results.
You will see a section that says something like “Related Searches” or something along those lines, followed by a cool present: a whole bunch of relevant keywords!
Those are the ones that the majority of people put in when they are searching for the same thing that you just searched for, so you now know how they think and what they will be typing in. More free keyword ideas. Easy peasy.
3. Of course, keep in mind that the more ads you see when you do your search to get your keywords, the more popular your keyword is, which translates to A LOT of competition!
This basically just means that you had better be writing some mighty good content that people will actually want to read!
Remember: the correct keywords might get people to your blog the first time, but your great writing is what’s going to keep them coming back!
2 – Incorporating your Keywords into your Blog Post
So, now that you have your best keywords, it’s time to plug them into your blog post in a way that they will do the most good. There are several places in your post that you have to give proper attention to.
The Title of your blog.
This is probably THE most important place for you to have your very best keyword!
That being said, make sure that your title isn’t just a boring, dry string of keywords. Make your title catchy and interesting!
It is, after all, supposed to pique your readers’ interest and make them want to go on and read your whole article!
The body of your article.
This is where you have to make sure you have your keywords regularly interspersed, without going into overkill and “keyword spamming.”
Just arbitrarily plunking your keywords in all over your post will do more harm than good.
The content of your blog post should be able to stand alone, as it is…think of the keywords like spices to season a fine meal. You just sprinkle them in, not dump in the entire container!
Use them where you can make them fit organically and they will enhance your topic.
You want to pay attention to the location of the keywords in your blog post.
Make sure you put the strongest one within the first 150-200 characters (notice I didn’t say words, I said CHARACTERS) of your post, as well as at the end. Then pepper the rest of them throughout your post, as appropriate. A good rule of thumb would be to use your keyword every 100 – 150 words.
Your Permalink (short for Permanent Link) is the specific URL of your particular blog post.
When you are writing your post, whatever blogging platform you are using (for example, WordPress) will generate a permalink for you. You can edit this permalink to make it keyword-dense, but just remember that you have to do this BEFORE you publish your post!
Once you have published your post, your permalink is what it is, and changing it will result in a dead link. So, give some thought to what you want your link to be and remember that while you want your title to be human-friendly (easily readable,) your permalink should be more web-bot friendly.
Hopefully, this article has given you some good information about how to generate more traffic for your blog!
Just remember, the correct use of keywords is a very important tool for you to have in your toolbox, but it is still just one tool.
In the end, knowing how to use keywords well will definitely help you drive traffic to your blog, but it will be your awesome content that keeps people coming back for more!
Establishing a good reputation online is no different from offline….it takes time, consistency and work on your part, so put in the sweat equity and allow the process the time it takes!
2 Simple Tips to Optimize Your Blog Post for the Search Engines! by Katja Korsch