2 Simple Tips to Optimize Your Blog Post for the Search Engines!

2 Simple Tips to Optimize Your Blog Post for the Search Engines!The main thing you need to make sure you do (besides the obvious: writing quality content to get organic traffic) to help your blog post get a really good ranking in the search engines, is to optimize your post by using the proper keywords and using them in the right way. Because, after all, you would really like to be “talking” to someone besides just yourself. Preferably, lots and lots of someones!

How do you accomplish this?

Well, I’m going to break it down into 2 parts for you.

First, I’m going to tell you how to find the keywords that are relevant to your post, and second, I’ll tell you how to include them in your post for the best effect.

1 – Finding the Best Keywords for Your Blog Post

The first thing you need to understand is that a keyword, although the word “keyword” itself is singular, is very seldom just one word. Rather, it is a string of words, or a phrase.

Think about it. Very seldom, when we are looking for an answer to a question online, do we just type in a single word.

For example, if I were wondering how to tell if my horse’s saddle fit properly, I wouldn’t just type in “saddle”….I would type something like “how to determine correct saddle fit.”

Mainly because typing in just a single word like “saddle” is too vague…it would get me millions of results, very few of which would actually pertain to my question. I would type in something much more specific, in order to get a specific answer.

Those strings of words, or phrases, are called “long-tail keywords,” and the entire string counts as one keyword.

Now, pretend as if you were a person looking for the answer to the exact question you are addressing in your blog post.

Go to Google and type in what you would type if you knew nothing about that topic and were researching it. When your search results come up, there are a couple of things to look for:

1. How many advertisements pertaining to your keyword are in the right-hand sidebar?

The more ads, the more powerful your keyword is. Same goes for ads directly above your search result. If you have ads there, especially if there are several, it means that your keyword is actually very powerful and converts extremely well.

2. Now look at the bottom of the page, below your search results.

You will see a section that says something like “Related Searches” or something along those lines, followed by a cool present: a whole bunch of relevant keywords!

Those are the ones that the majority of people put in when they are searching for the same thing that you just searched for, so you now know how they think and what they will be typing in. More free keyword ideas. Easy peasy.

3. Of course, keep in mind that the more ads you see when you do your search to get your keywords, the more popular your keyword is, which translates to A LOT of competition!

This basically just means that you had better be writing some mighty good content that people will actually want to read!

Remember: the correct keywords might get people to your blog the first time, but your great writing is what’s going to keep them coming back!

2 – Incorporating your Keywords into your Blog Post

So, now that you have your best keywords, it’s time to plug them into your blog post in a way that they will do the most good. There are several places in your post that you have to give proper attention to.

The Title of your blog.

This is probably THE most important place for you to have your very best keyword!

That being said, make sure that your title isn’t just a boring, dry string of keywords. Make your title catchy and interesting!

It is, after all, supposed to pique your readers’ interest and make them want to go on and read your whole article!

The body of your article.

This is where you have to make sure you have your keywords regularly interspersed, without going into overkill and “keyword spamming.”

Just arbitrarily plunking your keywords in all over your post will do more harm than good.

The content of your blog post should be able to stand alone, as it is…think of the keywords like spices to season a fine meal. You just sprinkle them in, not dump in the entire container!

Use them where you can make them fit organically and they will enhance your topic.

You want to pay attention to the location of the keywords in your blog post.

Make sure you put the strongest one within the first 150-200 characters (notice I didn’t say words, I said CHARACTERS) of your post, as well as at the end. Then pepper the rest of them throughout your post, as appropriate. A good rule of thumb would be to use your keyword every 100 – 150 words.

Your URL.

Your Permalink (short for Permanent Link) is the specific URL of your particular blog post.

When you are writing your post, whatever blogging platform you are using (for example, WordPress) will generate a permalink for you. You can edit this permalink to make it keyword-dense, but just remember that you have to do this BEFORE you publish your post!

Once you have published your post, your permalink is what it is, and changing it will result in a dead link. So, give some thought to what you want your link to be and remember that while you want your title to be human-friendly (easily readable,) your permalink should be more web-bot friendly.

Hopefully, this article has given you some good information about how to generate more traffic for your blog!

Just remember, the correct use of keywords is a very important tool for you to have in your toolbox, but it is still just one tool.

In the end, knowing how to use keywords well will definitely help you drive traffic to your blog, but it will be your awesome content that keeps people coming back for more!

Establishing a good reputation online is no different from offline….it takes time, consistency and work on your part, so put in the sweat equity and allow the process the time it takes!






2 Simple Tips to Optimize Your Blog Post for the Search Engines! by
2017-01-05T12:04:46+00:00 October 20th, 2014|

About the Author:

Katja Korsch
For more helpful tips like the ones in this article, please visit my blog at WebMarketingBasics.info ----If you would like to see what I do online - click here to learn more! -- Cheers!!!

16 Comments

  1. metz October 20, 2014 at 11:32 pm - Reply

    Hi! Indeed these two are simple tips to optimize your blog post for the search engines. “Finding Best Keywords for Your Blog Post” is an essential matter in blogging. Long tail keywords work the best, unlike single word keyword. Many bloggers studied the result between long tail over single word keyword that the first one is the better than the latter.

    • Freddy Gandarilla Cabrera
      Freddy Gandarilla Cabrera October 21, 2014 at 1:45 pm - Reply

      Hey Metz!

      Indeed! 🙂

      The right search engine optimization can make a big difference in the traffic flow to your blog online!

      Thanks for passing by and leaving a comment!

      I wish you the best of the best!

      Cheers! 😀

  2. Katja Korsch
    Katja Korsch October 21, 2014 at 6:38 pm - Reply

    Hi Metz!

    Thanks for the nice feedback on my post! Hopefully, by following my own advice, I will soon be getting a lot of visitors to my own blog. Many thanks to my good buddy Freddy for allowing me to take up some real estate over here on his great blog!

    Cheers,
    Katja

  3. Sukhen Tanchangya October 23, 2014 at 3:35 am - Reply

    Well written you in this blog, I hope next amazing features from your blog. Thanks for your kind information.

    Sukhen

    • Freddy Gandarilla Cabrera
      Freddy Gandarilla Cabrera October 23, 2014 at 11:08 am - Reply

      Hi Sukhen!!

      Thanks for coming by and leaving a comment! 🙂

      I wish you the best success online!

      Cheers! 😀

  4. Sunday October 23, 2014 at 8:03 am - Reply

    Optimizing a blog post is just as important as writing valuable post. It should be given a priority if a blog master readily wants to gain traction with his post.

    Finding and applying the right keyword in a post is very important!

    I left this comment in kingged.com where this post was shared.

  5. YourFriend October 23, 2014 at 9:30 am - Reply

    These were some great SEO tips. I fully agree with you about not over-doing SEO. Because after all, the end consumers are real human beings. They will read your content not google.

    So as google says
    Wrtie for 12 years Kid, so that everyone can understand you

    Thanks for sharing those tips 🙂

    • Freddy Gandarilla Cabrera
      Freddy Gandarilla Cabrera October 23, 2014 at 11:04 am - Reply

      Hey!

      That’s right! … you gotta keep the consumers in mind at all times!

      Thanks for coming by and leaving a great comment! 🙂

      I wish you the best of the best!

      Cheers! 😀

  6. Katja Korsch
    Katja Korsch October 23, 2014 at 11:02 am - Reply

    I want to thank you all, Sukhen, Sunday and YourFriend, for your kind comments! I have really enjoyed my blogging journey thus far….it is a fine juggling act between writing for human beings and keeping the bots happy!

    Cheers,
    Katja

  7. Manoj October 24, 2014 at 12:45 am - Reply

    Hello Katja,

    nice ideas you have mentioned in the post. keywords, titles, images with proper keywords play good role in organic traffics. Your way of writing, presentation, points covered are really helpful for newcomers in the field.

    I wish you all the best.

    • Freddy Gandarilla Cabrera
      Freddy Gandarilla Cabrera October 24, 2014 at 3:24 pm - Reply

      Hey Manoj!

      Thanks for coming by and leaving an awesome comment!

      I wish you the best of the best!

      Cheers! 😀

  8. Douglas96U April 29, 2015 at 11:52 pm - Reply

    SEO is a weird industry, because the work is technical it is best done by people who have studied the industry and have practical experience, this can be quite rare with SEO professionals though
    Had to add you to my reading bookmarks, keep up the good work!

    • Freddy Gandarilla Cabrera
      Freddy Gandarilla Cabrera May 2, 2015 at 2:44 pm - Reply

      Hi Douglas!

      Well, in a way you do have a good point. But, ANYONE can learn SEO, and master it. It is not something too complicated to learn and understand!

      Take me, for example; I’m a High School dropout, English is not even my primary language! … but yet, you see me here teaching SEO.

      I just made the decision to learn it all. I made the decision to become a master in SEO. That’s all. I am not any smarter than you, Douglas. I am not any smarter than anyone here.

      You can definitely become a master in this field, if you make that decision, that is.

      I am glad you like my content here man! ..

      Thank you for your support and comments!

      I wish you the best!

      See you around!

      CHeers! 😀

  9. Andrew Fila May 27, 2015 at 8:26 am - Reply

    Great post. As you mention finding the right keywords is essential. But as we know keyword density must be perfected and on this note, it’s best not to mass stuff the keywords.

    Very informative reading.

    Andrew

    • Freddy Gandarilla Cabrera
      Freddy Gandarilla Cabrera May 27, 2015 at 4:26 pm - Reply

      Hi Andrew!

      Thats right! … finding and using the right keywords throughout your content is very important for organic traffic!

      You just have to do it all right!

      Thanks for passing by and leaving your comment!

      Have a great week!

      Cheers! 😀

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