4 Tips On How to Manage Your Remote Marketing Team

(Last Updated On: October 16, 2017)

Remote working is taking off all over the world for a variety of organizations, as it allows employees more flexibility and is a cost-effective option for employers.

The trend has spread to marketing, and by hiring a team of remote marketers, you could get high-quality results without needing to invest nearly as much as you would if you hired and trained in-house employees.

Even with a small marketing team, scaling your marketing strategies the right way can result in a major impact.

Communicate Effectively

There are two primary issues that make remote working more difficult – miscommunication and isolation.

When you’re not communicating with an employee in person, it’s easier for him to get confused or not understand instructions completely.

It’s also easy for an employee who is working remotely to feel cut off from the rest of the team or not know what’s going on.

You can solve both of these issues with effective communication. Make sure that you are in contact with your marketing team members every work day.

Set up instant messaging group chats every morning with the marketing team to see what they’re doing and their goals for that day.

At the end of the week, hold a round up to see what everyone accomplished.

This is a great time to go over results, including what worked well and where there’s room for improvement.

Technology provides plenty of ways to keep in contact with your marketing team.

Collaboration apps work well for team tasks, as participants can leave comments on tasks and approve certain aspects of it. You should also set up a chat room dedicated to brainstorming ideas.

Plan and Schedule

When it comes to content marketing, quality is far more important than quantity, but you still need to publish content consistently. To ensure that there aren’t any lengthy gaps between posts, make a posting schedule.

To get the most out of your marketing team, you want them to use their creativity, so it’s a waste to have them working on tedious tasks.

Automate as many tasks as you can, including social media posts, email marketing, and CRM data entry.

For example, you can use a social media content management tool to create a queue for all your posts, which will then go out at the scheduled time you set.

By automating tasks like this, you save quite a bit of time. Your marketing team can focus on creating the content, and then send it to you to get it loaded into the queue.

Track Performance

One of the biggest worries managers have when they set up a remote team is whether team members are going to be as productive.

After all, not every employee is self-motivated, and when they’re all be themselves working from home or somewhere else, who’s to say that they’re actually working and not just watching TV?

This is why you need to regularly take a look at your remote team’s results. You can do this at those end-of-the-week meetings. Check what tasks each team member handled and the results. An easy way to track your marketing efforts is by using a spreadsheet.

You can do this at those end-of-the-week meetings. Check what tasks each team member handled and the results. An easy way to track your marketing efforts is by using a spreadsheet.

When you have meetings like this, it makes your marketing team feel more connected to the rest of the organization, and it shows them that they need to be productive even though they’re not in the office. You don’t want your employees to feel like you’re micromanaging them, but they do need to realize that you expect results.

You don’t want your employees to feel like you’re micromanaging them, but they do need to realize that you expect results.

Use the Right Tools

There are all kinds of collaboration tools available to help you manage your remote team. To get the best results, you need to choose the right tools.

Here are a few of the top tools to consider:

Slack is a team messaging tool. You can set up public and private channels for team chats, direct message team members, and share files.

Trello and Basecamp are two of the top project management tools. Trello uses lists, boards, and cards for an aesthetically pleasing organizational system. Basecamp allows you to share items throughout the company, with a specific team, or for a certain project.

Sproutsocial and Hootsuite are social media management tools. Sproutsocial allows you to publish messages to Facebook, LinkedIn, Twitter, and Google Plus. It has analytics and shows you engagement opportunities. Hootsuite provides one dashboard where you can manage all your social media accounts, saving you considerable time.

Float is a scheduling application. You can add every team member to the application, and then assign tasks to specific team members with an easy-to-use drag-and-drop interface.

Google Drive and Dropbox are two of the most popular file storage options. Google Docs is an excellent choice for collaboration because all the changes are made to one file, so your team doesn’t need to email files back and forth.

It takes time getting your remote marketing team set up, but it is well worth it.

Once you’ve chosen the tools that your team is going to use, it’s all a matter of effective communication, planning a content schedule in advance, and keeping track of every team member’s performance.

In the early stages, there could be some trial and error involved. With a little assistance from the right technology, you’ll have your entire remote team working as one seamless, well-oiled machine.

4 Tips On How to Manage Your Remote Marketing Team

4 Tips On How to Manage Your Remote Marketing Team by

About the Author:

Jen McKenzie
Jen McKenzie is a self-employed author hailing from New York, NY. She writes extensively on business, education and human resource topics.


  1. pradeshjagran October 9, 2017 at 12:25 pm - Reply

    good info

  2. Jen McKenzie
    Jen McKenzie October 10, 2017 at 3:39 am - Reply

    Hi pradeshjagran,

    Thank you!

  3. Vipin Kumar October 11, 2017 at 5:24 am - Reply

    Very Helpful article.Thanks to the author

    • Jen McKenzie October 17, 2017 at 4:22 am - Reply

      Hi Vipin,

      Thank you very much!


  4. Patrick October 11, 2017 at 11:09 am - Reply

    Tracking your progress is an essential step in the process. It allows you to readjust your sights every so often to ensure you’re walking towards your goals at all times.

    • Jen McKenzie October 17, 2017 at 4:24 am - Reply

      Hi Patrick,

      So true. Sometimes it can be exhausting but at the end of the day, it’s definitely worth your while.

      Thanks for reading.



  5. Arsalan Malik October 11, 2017 at 1:08 pm - Reply

    Keep it up good work dude!!

    • Jen McKenzie October 17, 2017 at 4:24 am - Reply

      Hi Asalan,

      Not exactly a dude but thanks for the vote of confidence 🙂


  6. jay October 12, 2017 at 12:02 am - Reply

    Very Useful article.
    Thanks for sharing this information

    • Jen McKenzie October 17, 2017 at 4:22 am - Reply

      Hi Jay, thanks for reading!


  7. nick October 12, 2017 at 1:13 am - Reply

    nice blog and great content.keep posting.

    • Jen McKenzie October 17, 2017 at 4:31 am - Reply

      Hi Nick,

      Thank you, much appreciated.


  8. Donna Merrill October 12, 2017 at 7:33 am - Reply

    Hi Jen,

    You have opened my eyes with this article. I have had hired some remote people in the past. Some worked out well because they had a background of what I wanted. Others were a nightmare. I think the nightmares were because of miscommunication. One in mind wanted to take control of me instead of the other way around lol. But from every “failure” comes a good lesson. For me it was taking more control. And meeting them often. I like the tools you have given to make it work. I especially like the fact that meeting people every work day will be efficient.

    Thanks so much for this eye-opener!


    • Jen McKenzie October 17, 2017 at 4:21 am - Reply

      Hi Donna,

      Thank you for your kind words. I am so glad that the article has been of use!

      Ideally one should always strive to meet their remote employees if it is possible. If not there are some great tools out there that can help you keep track of what your remote workers are doing and how productive they really are.

      All the best in your future endeavors!


  9. Reena October 13, 2017 at 12:52 am - Reply

    excellent work….really appreciated

    • Jen McKenzie October 17, 2017 at 4:25 am - Reply

      Hi Reena,

      Thank you, hope you enjoyed the read.


  10. Swapnil Gawand October 13, 2017 at 1:22 am - Reply

    Vey nice article.
    Helpful. Thanx.

    • Jen McKenzie October 17, 2017 at 4:26 am - Reply

      Hi Swapnil,

      Don’t mention it, thank you for your time reading the piece.



  11. John October 13, 2017 at 1:28 pm - Reply

    Hi Jen,

    Very nicely done. I am a huge fan of Google docs for collaborating with remote teams. Multiple people can work in the same document at once, sharing is a breeze and with its built-in comment feature, edits and updates are easily tracked as well.

    Once you learn a little bit for formulas you can even create your own custom tools that mimic software. I highly recommended getting way from word documents and moving your processes into google docs when working with remote teams.

    I’ve used both trello and asana for project management and either one works well for basic task tracking. I find asana has nice integrations and syncs up with slack and google docs nicely.

    • Jen McKenzie October 17, 2017 at 4:31 am - Reply

      Hi John,

      Thank you for reading the piece, appreciate it.

      Asana is great, I tried it and it works amazing. I find Trello rather rudimentary but gets the job done for the basic stuff as you mentioned. I haven’t tried Google docs for remote working but I can see the benefits. Thanks for the heads-up, I may give it another shot.

      Thanks again!



  12. Kishan Singh October 14, 2017 at 12:54 am - Reply

    Nice article Thanks to the author

    • Jen McKenzie October 17, 2017 at 4:26 am - Reply

      Hi Kishan,

      Glad to have been of help!


  13. Sam Williams October 16, 2017 at 2:55 pm - Reply

    Very nice article. I like your writing style. Keep up the good work.

    • Jen McKenzie October 17, 2017 at 4:27 am - Reply

      Hi Sam,

      You are too kind, thank you very much!



  14. piyush kumar October 17, 2017 at 4:27 am - Reply

    Great tips admin… keep it up and please update us regularly…

    • Jen McKenzie October 18, 2017 at 2:53 am - Reply

      Hi piyush,

      Thanks, will do.


  15. Ashish Kumar Mishra October 19, 2017 at 10:30 am - Reply

    hi Jen McKenzie
    very good article,thanks for sharing with us.
    keep up the good work.

    • Jen McKenzie October 20, 2017 at 2:26 am - Reply

      Hi Ashish,

      Much appreciated, thanks!


  16. Akash Navi October 19, 2017 at 11:42 am - Reply

    Hi Jen McKenzie,
    Great tips, spent some good time with a cup of coffee and reading your article.

    But still, sometimes I feel this thing difficult to manage the remote marketing team.

  17. Jen McKenzie October 20, 2017 at 2:28 am - Reply

    Hi Akash,

    Thank you for your comment. It can be exhausting definitely, that’s why I hope the article shed some light on the issue.



  18. scintilla January 9, 2018 at 5:38 am - Reply

    Great and amazing article is here for remote marketing team
    thank you for sharing this technique to manage our marketing team…. 🙂

    • Jen McKenzie January 10, 2018 at 2:43 am - Reply

      Thank you for your comment. I’m glad you found it useful 🙂

  19. Andrea January 10, 2018 at 4:58 am - Reply

    This is very informative article for managing the team remotely.
    Thank you for the share

  20. Mohan Kumar March 20, 2018 at 8:25 am - Reply

    We use Google Spreadsheets to track our part-time and remote managaement staff. It’s not glamorous, but we have created simple forms that folks fill in daily, highlighting their hours and what work they’ve completed. By integrating all of that into one file, we’re able to see progress as well as budget for upcoming weeks. The added benefit is that it’s easy; there’s no time wasted learning a new system.

  21. Russell K. McCormick March 26, 2018 at 2:31 am - Reply

    A timely communication is necessary. This makes sure that you are in touch and can mark the performance and the progress of the work.

  22. roma smith July 12, 2018 at 6:52 am - Reply

    Thanks for this post blog.

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