4 Tips to Ensure the Success of Your Off-Page SEO Campaigns

Search engine optimization (SEO) is one of the ways online businesses meet their goals and gain profit.

The main idea of this online marketing approach is to reach the top page of the search result for your target keywords gathered from your research.

The methods involved in getting to this point require marketers and owners to optimize their sites both on- and off-page.

On-page optimization is the approach taken by marketers to boost the performance of their web pages on Google by increasing their chances of being crawled by search engine spiders.

This involves different practices such as creating a sitemap, writing keyword-rich meta data, create alt tags for images, and increase site speed, to name a few.

Unlike on-page optimization, implementing off-page optimization tactics require a more sophisticated approach.

The biggest and most difficult aspect of this optimization practice is link building.

4 Tips to Ensure the Success of Your Off-Page SEO Campaigns

Due to the algorithm changes made by Google throughout the years, building links aren’t getting any easier.

Also, since you have full control on how your pages will appear in on-page optimization, off-page requires you to make a conscious effort of reaching out to websites in order to gain backlinks.

Despite this, the strides made in off-page optimization is a good thing. Through the algorithm changes, Google was able to weed out the bad SEO practices that are instrumental in filling up the top pages search results with spammy sites.

More importantly, marketers are forced to approach off-page optimization not simply as a way to drop links at different websites, but to build genuine relationship with people online.

Never go to the dark side, always stay “white hat”

It’s easy to be lured by quick and painless link building schemes that promise to rank your website at the top page for your keyword within x number of days.

However, if it’s too good to be true, it probably is.

This is not to say that black hat link building services are not effective in the short-term. In fact, some of them will get your websites to rank up high for your keyword.

However, as Google keeps cracking down on link schemes, there’s a chance that the links built by black hat services will not only be invalidated, but also cause your ranking to drop out of search results!

Also, instead of going with quick and easy link schemes, go for link building strategies emphasize on sustainability and scalability.

The tactic will take time to develop and implement, but the results will be much more evident and will also help build your authority in your niche.

Build relationships, not just links!

As mentioned, the premise of a sustainable link building strategy is grounded on good relationships with website owners.

By building working relationships with owners of premium websites related to your niche, you have the opportunity to not only gain a backlink from their site, but also use the relationship for favors in the future.

For example, you can request from the owner to write a guest post for their site.

Take note that the guest post should not be used to build links, but more of a way to build your brand.

Earning links is much better than building them

Google encourages people to earn links instead of building them.

What this means is that marketers should be focused on developing strategies and approaches that will compel their target audience to link back to their site instead of them reaching out to other sites for a backlink.

The beauty of link earning is that you don’t have to go through the time-consuming process of emailing sites and people to link back to your site.

Instead, you drive traffic to your site through your content and make them link to you.

Measure, measure, measure!

One of the most efficient ways to make the most out of your off-page optimization campaigns is to track and measure their performances.

If you have installed Google Analytics to your site but are not fully aware of how to interpret all the recorded data, refer to these resources so you harness the true power of this website analytics.

Another tool to use is Monitor Backlinks. This lets you record all the backlinks you have earned throughout a certain period of time and lets you track their status on a regular basis.

The tool notifies which links need to be removed or taken down according to Google’s policies to help you raise and maintain your ranking on search results.

Final thoughts

The success of your off-page campaigns is dependent on the three factors mentioned above.

In order to get to this stage, however, you need to take it step by step.

SEO is not a sprint – it takes time to publish high-quality content, build relationships with bloggers and website owners, and earn backlinks to your site.

Just like Lao Tzu said in this collection of success quotes; “A journey of a thousand miles begins with a single step.”

Therefore, take it one step at the time until you’ve accumulated enough steps that will get you to the top.

About the Author:

Christopher Jan Benitez
Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.


  1. Optimind May 14, 2015 at 10:31 pm - Reply

    In the first place, the success of good off-page SEO depends on the on page of the site. No matter how much quality links you built, if the problem is on the site itself, it won’r work out.


    • Freddy G. Cabrera
      Freddy G. Cabrera May 15, 2015 at 8:39 pm - Reply

      Hi “Optimind”

      Please, show us, where in this article does it say; you should not care about on-page SEO so much??

      On-page SEO is as important as Off-page SEO, in order to achieve good rankings in the search engine results. No one is saying otherwise here my friend!

      Thank you for passing by and leaving a comment anyways! … (even though you left a comment only for backlink purposes for your site hahaha)

      Just saying man!

      Chheers! 😀

      • Jeric May 17, 2015 at 9:09 pm - Reply

        Hi Freddy, I’m just trying to enhance and strengthen the fact that on-page is really essential. You actually tackle that topic on your post.

        • Freddy G. Cabrera
          Freddy G. Cabrera May 20, 2015 at 6:47 pm - Reply

          I know Jeric! ..I was just saying too! 🙂

          Thanks for your comments man!

          Have a great rest of the week! 😀

  2. Bilal Tahir Khan May 14, 2015 at 10:32 pm - Reply

    Superb post it is very helpful for on page Seo Thanks for sharing with us keep up it
    Have a nice week Ahead.

    • Freddy G. Cabrera
      Freddy G. Cabrera May 15, 2015 at 8:41 pm - Reply

      Hi Bilal!

      I’m glad you find this information helpful man!

      Thanks for passing by and leaving a comment!

      I’ll see you around!

      Cheers! 😀

  3. metz May 18, 2015 at 7:03 am - Reply

    Build relationships, not just links! – Yes, I couldn’t agree more! Building relationships off site is very useful and very effective. This is my favorite strategy that I want newbies to use as one of their off page SEO campaign strategies. It only takes a little time, passion and willingness to communicate with people out site your website.

    All in all, you have a roundup of amazing tricks for this kind of technique that can be used to improve the position of a web site in the search engine results page.

    Thanks for sharing! Informative!

    • Freddy G. Cabrera
      Freddy G. Cabrera May 20, 2015 at 7:20 pm - Reply

      Thats right Metz!!

      It all starts with quality content and quality relationships online!

      The backlinks are meant to come naturally. You just focus on growing your circle of like minded people online, and then share very valuable content with them!

      Thank you for your comment!

      Have a great rest of the week!


  4. Sherman Smith May 18, 2015 at 10:57 am - Reply

    Hey Christopher and Freddy,

    Great post on offpage seo. I personally never payed a lot of attention to it. I was more focused on pointing great resources for my audience to look into by sharing the links.

    But I do need to pay more attention to it. I’m going to have to check out monitor backlinks. I need to know which ones are beneficial and the ones I need to remove. I get decent traffic but there’s always room for improvement.

    But I do have to say the best way to earn backlinks is as you said, building great relationships with owners with premium sites. I build rapport a few similar authors that give me support and it makes a world of difference.

    Thanks for sharing! Have a great week ahead you two!

    I found your post on kingged.com under the category of SEO/SEM

    • Freddy G. Cabrera
      Freddy G. Cabrera May 20, 2015 at 7:40 pm - Reply

      Hey Sherman!

      Well, you are focusing a lot more on sharing the best content and resources possible for your readers, and that is very good. Nothing wrong with that, and yeah you always have room for improvement in every area. Giving more attention to Off-Page SEO can definitely boost things up for your blog online!

      Building genuine relationships with other bloggers in your niche is definitely a great way to grow your blog and help it rank up. I didn’t do this for a long time when I first started blogging, and when I started doing it, it really did make a big difference!

      Thanks for your comment, Sherman!

      Have a fantastic rest of the week!

      I’ll see you around!

      Cheers! 😀

    • Christopher Jan Benitez
      Christopher Jan Benitez May 21, 2015 at 9:43 am - Reply

      Thanks for the kind words, Sherman!

      Monitor Backlinks is a GREAT tool if you’re really serious with your link building campaigns. It automatically tracks down your backlinks from different sites and lets you monitor the status of each. If there are bad links that you need to remove from your link profile, MB will tell you.

      Ultimately, off-page is a tedious process (which is why I understand you when you say you don’t pay much attention to it) but its rewards are plentiful if you pull it off successfully. I hope this guide nonetheless prepared you for this daunting task. Best of luck!

  5. Sunday May 18, 2015 at 3:49 pm - Reply

    Hi Freddy/Christopher,
    Indeed, off-page SEO campaigns can determine the success of an online business.

    Neverthless, I completely agree that the approach to off-page optimization is more sophisticated than on-page optimization.

    It readily down on the individual to access vital practices that would result to scalable and sustainable result.

    Its good to be reminded of the above tips. They are surely on-point!

    This comment was left in kingged.com as well.

    • Freddy G. Cabrera
      Freddy G. Cabrera May 20, 2015 at 7:24 pm - Reply

      Hey Sunday!

      Off-Page SEO is always important to get good rankings in the search engines. And there are good and bad ways to approach this part of SEO. 😉

      Thanks for passing by and leaving your comment, Sunday!

      Have a great rest of the week!

      I’ll see you around!

      Cheers! 😀

    • Christopher Jan Benitez
      Christopher Jan Benitez May 21, 2015 at 9:47 am - Reply

      It really is sophisticated! Unlike on-page optimization in which you have full control of the SEO factors (meta data, sitemaps, robots.txt, etc.), off-page optimization tactics are calculated risks. Most of the strategies implemented here are just educated guesses – there’s a chance that the tactics won’t pan out. But thjis is also the beauty of off-page SEO campaign. It’s the challenge that drives marketers and webmasters to up their game and make the most out of the opportunity.

      Thanks for the comment, Sunday!

  6. Nanda Rahmanius May 20, 2015 at 11:30 pm - Reply

    Hey Freddy/Christopher,

    I totally agree with you. Whatever happens we should not go to the black hat. We should have insisted on a white hat because it will be more lasting.

    Black hat will bring you to a high ranking quickly, but someday, you will lose all of it very quickly as well.

    SEO is not an overnight job. It takes time and consistent in doing the right techniques. Patient and never give up nature is needed here. 🙂

    Thanks for sharing this with us.
    Do have a great week ahead!

    This comment was left in kingged.com as well.


    • Freddy G. Cabrera
      Freddy G. Cabrera May 21, 2015 at 11:39 am - Reply

      Hi Nanda!

      That is right my friend! ..

      Black hat SEO is never a good thing. I’m not saying it does not work, because that is not true, but when you want to build a successful business online – you have to think long term! 😉

      Search Engine Optimization is definitely not for the impatient!

      Thank you for passing by and leaving a comment, Nanda!

      I’ll see you around!

      Have a great rest of the week!

      Cheers! 😀

  7. MZ July 7, 2015 at 7:39 am - Reply

    Hi there, I agree earning links is much better than building them. The only problem is (I guess) which one is tougher. The way I see it, people are likely to build links because that is easy – if you have discipline. Getting quality links is not that easy. Regards, Matija, Slovenia

    • Freddy G. Cabrera
      Freddy G. Cabrera July 7, 2015 at 4:07 pm - Reply

      Hi MZ!

      Thats right man! .. the best backlinks are the ones you get naturally – because your content is just soo damn good! 🙂

      Of course, it will take a lot of time and effort to create epic content, and have others link back to it naturally. But, it is very worth it!!

      Thank you for passing by and leaving a comment!

      Have a great week!

      See you around! 😀

  8. Saurabh Tiwari July 9, 2015 at 1:36 pm - Reply

    Thanks Freddy/Christopher, for your Great post.

    Of-course these are the best off site techniques to increase your search position and build BRAND over web. Off Page is only way which help to ensure maximize its performance in SERP with including targeted Keyword related to the On-page content and keyword in off-Page direct link.

    • Freddy G. Cabrera
      Freddy G. Cabrera July 11, 2015 at 9:55 pm - Reply

      Hey Saurabh!

      No problem! 😉

      These are great off-page SEO tips shared by Chris. The best tip here would be to let the backlinks to come naturally.

      This is something I do myself. I concentrate a lot more on creating the best blog posts online – and then people just love it so much they link to it! 😀

      Thank you for coming by and leaving a comment!

      Have a great week!

      I’ll see you around!

  9. Pallab Kayal July 11, 2015 at 4:13 am - Reply

    I am reading your blog for the first time. You have included several terrific points to remember. It’s quite helpful for blogging beginners. Keep up the good work pal.

  10. Ivan Bayross July 12, 2015 at 11:00 pm - Reply

    Hi Christopher,

    Nice informative Blog post on Off page SEO.

    Over the years, back link building have been abused by link wheels and link farms so much so that today its almost dangerous to create backlinks on a site unless you are sure of the pedigree of the website.

    Additionally, today I think all websites that matter, set their link attribute to no follow hence preventing any link juice value from reaching the linkers website.

    In anycase anyone using black hat techniques to build back links is asking for a whole lot of trouble with Google.

    Oh! yes, building relationships is so much more valuable than just building back links. If one consistently offers content of real value to site visitors then they will willingly link back to such content so that it will in turn benefit their site visitors.

    I wish you had created a link back to the Monitor Backlinks website. I’d have loved to have hopped across for a look see.

    I came to your Blog site via a link that Freddie had posted on Kingged.com

    • Freddy G. Cabrera
      Freddy G. Cabrera July 14, 2015 at 8:36 pm - Reply

      Hey Ivan!

      Yes, these are great tips on Off-Page SEO. I personally like the advice of building real relationships with other website owners in our niche.

      That is a great way to gain natural backlinks. As they see the type of content you are sharing on your site, they might want to recommend some of your posts to their readers.

      Backlinks were always meant to be a Natural Thing. It was never intended to be something you go and get yourself. This is where Black Hat methods started to surf around the cyberspace. In the beginning of this SEO world, someone found out they could cheat the search engines by purposely creating backlinks to their site to rank higher.

      Backlinks were meant to be obtained naturally!!

      And the search engines are always going to battle the black hat methods. So, it is a smart move, from your part, if you want to build a long term business online, to keep a clean SEO strategy! 😉

      Thanks for coming by and leaving a comment, Ivan!

      Have a great week!

      I’ll see you around! 😀

  11. Rafia amjad ali August 1, 2015 at 2:13 am - Reply


    i am reading your blog for the first time. But it is still very helpful for me.
    Ultimately, off-page is a tedious process but its rewards are plentiful if you pull it off successfully.

    Thanks for sharing this post.

    • Freddy G. Cabrera
      Freddy G. Cabrera August 1, 2015 at 9:42 pm - Reply

      Hi Rafia!

      Awesome! … I’m happy to hear that! 😉

      There is a lot of very valuable knowledge here, for sure!

      Thanks for passing by and leaving a comment!

      Have a great week! 😀

  12. M Shehroz October 21, 2015 at 7:00 am - Reply

    Excellent list of blog posts, bookmarking it for future reference.

    Keep up the good work.

    • Freddy G. Cabrera
      Freddy G. Cabrera October 22, 2015 at 7:08 pm - Reply

      Hi there!

      Im glad you are finding this blog’s content valuable!

      Thanks for coming by and leaving a comment!

      Have a great weekend! 😀