Last Updated on May 28, 2023 by Freddy G. C.
Social networks have definitely changed the Internet landscape in the last decade, for better or worse, and they are showing no signs of slowing down.
In fact, they are only aided by the meteoric rise of relatively affordable mobile devices. As a consequence, everybody is in permanent contact with each other.
This sort of readily available communication has also influenced the world of marketing as well, which is especially evident in the rise of influencer marketing.
Instead of turning to companies, users now look to each other for reviews, opinions, and consumer advice, which means a positive word of mouth from an independent source shared through social media is what all the businesses are after these days.
The entire process is a lot more organic, and the consumers don’t feel like they are being pressured into buying anything they don’t want to.
However, influencer marketing is still a relatively new concept, and despite reports of conversion rates going through the roof for those who choose to get on board, many are still reluctant to pursue this new direction.
In case you don’t want to get left behind, we have come up with a list of 5 reasons why you should start using influencer marketing today.
1. People are Tired of Ads
Ad campaigns are no longer as effective as they once were, and content consumers are turning toward sources which don’t force their ads upon them.
Also, every ad, no matter how much truth there is in it, will have a hard time coming of as genuine from a reader’s point of view, provided that they don’t ignore it altogether.
With influencer marketing, however, brand awareness and word mouth are being spread around by actual people, which stand behind their recommendation and which use the actual product or services personally, and not just for the sake of promotion.
It means more work for the marketer, but the process is a lot more organic, and returns better results, or in this case, produces higher conversion rates.
2. Social Media Is All You Need
As far as the actual infrastructure and campaigns go, everything is pretty much there, because inbound marketing roots run really deep with the social media.
Hold on there!
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Just like people can easily talk to one another through social media, and receive information about a product from a reliable source, you can also come into contact with the most significant influencers in the field, by rewarding them for their efforts, sharing their content through your website, blog, or social media channels, or by providing a discount, in order to get on their good side.
These are just some of the methods how you can reach out to influencers. Of course, it doesn’t hurt to have a killer product which they will like right off the bat.
3. It’s the Fastest-Growing Way of Gaining Customers
While the method of converting content consumers into customers through organic search and email newsletters is still effective, it has been around forever, and there is not much room left for marketers in terms of growth.
Whether you are a new marketer, looking to start aggressively, or an experienced expert, looking to improve your conversion rate, influencer marketing is the fastest-growing marketing approach currently being used online.
And with the way social networks are still appearing all over the place nowadays, it also means even more opportunities to improve awareness about your brand through influencer marketing.
It is still too early to tell where the limits of influencer marketing lie, but that shouldn’t be your concern right now.
You should be focusing on becoming a part of it.
4. It Will Boost Your SEO and Online Presence
SEO may not be all the rage it once was, but it is still hugely important.
In fact, it is still essential if you want your brand to appear in the search engine results.
While search engines, such as Google, have changed the way their crawlers index content and began to prioritize sources promoting organic high-quality content instead of that crammed full of keywords and phrases, having your brand mentioned in many places by actual users and influencers is still the most effective method of bringing in new consumers.
If you take the time to check out what the largest brands online are doing, you will find that they are relying heavily on user-created content in order to promote their services and products.
Just think of all the bloggers and vloggers out there to which people turn to for recommendations.
It’s an army, the one you need to get on your side.
5. You Can Make It Even More Effective with the Help of Analytics
Analytics software, such as Google Analytics, for example, can be used to analyze a whole slew of parameters, especially when it comes to content sharing through social networks, so it’s only natural to use them as a part of influencer marketing, too.
You can keep track of each mention, in order to figure out which influencers do the most for your brand, so that you can focus on developing an even stronger relationship with them.
Also, keep track of demographics-related data, times of day and days of weeks during which the influencers have been at their most effective, so that you can sync up your promotions, campaigns, and content sharing with them.
Influencer marketing is a relatively new method of converting your audience members into loyal customers, but there is no doubt that it works, and that it works brilliantly.
People respond to it because they are not even aware it is taking place. It feels completely genuine and organic, and it’s pretty hard to beat that approach.
And you know what they say: if you can’t beat them, join them.
5 Reasons to Start Using Influencer Marketing by Micheal Gilmore
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Influencer marketing should be a boost for a business if done right. With the increase in social networking and mobile engagements it comes more important to align the strategies with influencers.
The reasons you have share are on track and I am pretty sure many readers will have something to takeaway from them.
This comment was shared in kingged.com as well
Yes, this is a good way to market online! … not too many people are really talking about it, but it sure has a lot of potential to help any business grow exponentially.
Thanks for passing by and leaving a comment man! :D
Have a great week!
Word of mouth has always been the best advertisement but until the advent of the internet and social media, we never had the luxury of using word of mouth advertisement and reach such a large number of people.
Though social media it is really possible to advertise in a whole new way which includes picking a target audience and be even more successful than the old way of advertising which used the idea of getting the ad in front of as many people as possible in order to get it to a few that would be interested.
Great list of reasons to use social media and the benefits.
Social Media is definitely taking over the Advertising world! ;)
It is a smart idea to start learning about online marketing and social media marketing, to grow your business even faster.
Thanks for coming by and leaving a comment! :D
Keep up the great work yourself!
I’ll see you around!
Thank You very much for your great post on Social Media Marketing.
I completely agree with you that, Social Media will lead the Advertising marketing in the world in a Day and The Day is coming soon….
Keep doing Great work always and have a great day too.
I am glad you found this information valuable! :)
This is a great way to reach out to more people online, that is for sure!
Thank you for coming by and leaving a comment my friend!
Keep up the great work!
Hi there Michael, It seems that I am one of those pulling the influencer wagon behind as I haven’t made the strides yet. You have made this look like a reality to me that there is nothing that will beat social marketing in days to come and can’t agree more. Since I am new, I would request that you also give a guide or maybe write up something so that I and some others who are new to influencer marketing can benefit. Thanks for the share.
I’m glad you liked the post! Influencer marketing is much easier than it looks.
Here are a couple of tips to get you started: http://www.digitalinformationworld.com/2016/01/infographic-how-to-build-an-effective-influencer-outreach-strategy.html
The times are always changing and if you want to stay relevant, you have to jump on board the moving train or get left behind. New ways of marketing are approaching because the times have changed once again and influencer marketing is a great way to go. Targeting a specific set of people that can take your business to the next level through referrals and recommendations helps you to build trust with potential customers. It is a very effective strategy. As you said, many people don’t even pay attention to ads anymore, unless they are superbowl ads and commercials which everyone expects to be funny. Even then, you have to have millions of dollars to get a spot. People should learn more about influencer marketing.
You are right with that man!
Times are changing and as technology evolves, so are we!
Paid ads are still effective, but what is becoming more effective is real average people referring other average people!
The true power of Social Media is rising – and it is picking up great speed! ;)
Thank you for coming by and leaving a comment, Lawrence!
Keep up the great work yourself man!
Have an awesome weekend! :D