Social networks have definitely changed the Internet landscape in the last decade, for better or worse, and they are showing no signs of slowing down.
In fact, they are only aided by the meteoric rise of relatively affordable mobile devices. As a consequence, everybody is in permanent contact with each other.
This sort of readily available communication has also influenced the world of marketing as well, which is especially evident in the rise of influencer marketing.
Instead of turning to companies, users now look to each other for reviews, opinions, and consumer advice, which means a positive word of mouth from an independent source shared through social media is what all the businesses are after these days.
The entire process is a lot more organic, and the consumers don’t feel like they are being pressured into buying anything they don’t want to.
However, influencer marketing is still a relatively new concept, and despite reports of conversion rates going through the roof for those who choose to get on board, many are still reluctant to pursue this new direction.
In case you don’t want to get left behind, we have come up with a list of 5 reasons why you should start using influencer marketing today.
1. People are Tired of Ads
Ad campaigns are no longer as effective as they once were, and content consumers are turning toward sources which don’t force their ads upon them.
Also, every ad, no matter how much truth there is in it, will have a hard time coming of as genuine from a reader’s point of view, provided that they don’t ignore it altogether.
With influencer marketing, however, brand awareness and word mouth are being spread around by actual people, which stand behind their recommendation and which use the actual product or services personally, and not just for the sake of promotion.
It means more work for the marketer, but the process is a lot more organic, and returns better results, or in this case, produces higher conversion rates.
2. Social Media Is All You Need
As far as the actual infrastructure and campaigns go, everything is pretty much there, because inbound marketing roots run really deep with the social media.
Just like people can easily talk to one another through social media, and receive information about a product from a reliable source, you can also come into contact with the most significant influencers in the field, by rewarding them for their efforts, sharing their content through your website, blog, or social media channels, or by providing a discount, in order to get on their good side.
These are just some of the methods how you can reach out to influencers. Of course, it doesn’t hurt to have a killer product which they will like right off the bat.
3. It’s the Fastest-Growing Way of Gaining Customers
While the method of converting content consumers into customers through organic search and email newsletters is still effective, it has been around forever, and there is not much room left for marketers in terms of growth.
Whether you are a new marketer, looking to start aggressively, or an experienced expert, looking to improve your conversion rate, influencer marketing is the fastest-growing marketing approach currently being used online.
And with the way social networks are still appearing all over the place nowadays, it also means even more opportunities to improve awareness about your brand through influencer marketing.
It is still too early to tell where the limits of influencer marketing lie, but that shouldn’t be your concern right now.
You should be focusing on becoming a part of it.
4. It Will Boost Your SEO and Online Presence
SEO may not be all the rage it once was, but it is still hugely important.
In fact, it is still essential if you want your brand to appear in the search engine results.
While search engines, such as Google, have changed the way their crawlers index content and began to prioritize sources promoting organic high-quality content instead of that crammed full of keywords and phrases, having your brand mentioned in many places by actual users and influencers is still the most effective method of bringing in new consumers.
If you take the time to check out what the largest brands online are doing, you will find that they are relying heavily on user-created content in order to promote their services and products.
Just think of all the bloggers and vloggers out there to which people turn to for recommendations.
It’s an army, the one you need to get on your side.
5. You Can Make It Even More Effective with the Help of Analytics
Analytics software, such as Google Analytics, for example, can be used to analyze a whole slew of parameters, especially when it comes to content sharing through social networks, so it’s only natural to use them as a part of influencer marketing, too.
You can keep track of each mention, in order to figure out which influencers do the most for your brand, so that you can focus on developing an even stronger relationship with them.
Also, keep track of demographics-related data, times of day and days of weeks during which the influencers have been at their most effective, so that you can sync up your promotions, campaigns, and content sharing with them.
Influencer marketing is a relatively new method of converting your audience members into loyal customers, but there is no doubt that it works, and that it works brilliantly.
People respond to it because they are not even aware it is taking place. It feels completely genuine and organic, and it’s pretty hard to beat that approach.
And you know what they say: if you can’t beat them, join them.