Your marketing toolbox is a little like a real tool box.
You’ve probably got all the basics by this point, but there’s always something missing when you want to do a specific job – like SEO.
As an SEO consultant I’m constantly asked what tools I use to achieve strong rankings and I’m going to share a few of them with you today.
If you’re looking to improve your website’s rankings it’s important to know that you’re going to need a different tool for each step.
Below are five sites that will change the way you view specific SEO tasks and give you confidence as you try to tackle each job that is required when trying to optimize your businesses website.
Difficulty Level: Easy to Moderate
Who’s going to help you cultivate backlinks?
That’s a question that’s hard to answer, but one that GuestPostTracker will help you with.
GuestPostTracker.com has a list of websites that will let you provide content-rich guest posts in exchange for links back to your own site.
This site provides you with a list – the rest is really up to you.
Some sites will let you post for free, while others want you to pay for the privilege. No matter what the case, though, it helps you to open important doors.
It’s tough to get into the guest posting game unless you’ve already got an in.
GuestPostTracker lets you circumvent the first step of the guest posting process, finding somewhere to post, proving you’re a bona fide expert in your area – and to start building up those incredibly valuable backlinks.
Think of the site as a dating service for content – hooking up people who need one another, but just don’t know how to make the introductions.
If you are willing to work, you can start making content for others and building up your own brand.
Difficulty Level: Moderate
FatJoe.co is all about outreach.
Want to create a press release and actually have it released?
FatJoe will do it for you.
Go to FatJoe.
If you need blog content, infographics or just some local business citations, you’ll get it at this site.
It’s a particularly quick way for you to get involved in a community that can otherwise be difficult to penetrate.
Let’s be honest – sometimes there just isn’t enough time in the day to spend time cultivating relationships with bloggers.
It just means that you’re going to have someone else do it for you but that means that you’ll have to pay for that service.
This is one area where DIY really doesn’t pay off in the long run, especially if you’re busy trying to make sure your website or business stays profitable.
Don’t be put off by all of those articles that list six thousand “easy” steps for becoming best friends with big-name bloggers – just let FatJoe.co do it for you.
Difficulty Level: Moderate
HotJar.com is all about analytics.
While creating a great site and uploading wonderful content is always a huge part of SEO, you’ve still got to learn how to analyze user data.
Fortunately, HotJar.com does all the heavy lifting for you with all-in-one analytics and feedback on your site.
The site offers a number of very useful tools with a clean interface, which makes life very easy on those who are generally number-phobic.
With multiple pricing tiers and even a free trial, it’s a good fit for websites of any size.
So, what does this site actually mean for you?
In simple terms, it helps you figure out how people are spending their time on your website.
While this might not seem like a big deal (you want those unique page views, after all), figuring out how you can optimize your site and minimize bounce is one of the keys to getting a great search ranking.
This is a tool that helps you improve the amount of time that your visitors spend on the site, which lowers the bounce rate – and ultimately, helps you to make sure that every visitor is helping you to increase your site’s rank.
Difficulty Level: Easy
Textbroker is more than just a content farm – it’s a legitimate site that brings together site owners and freelance writers in order to create content.
Textbroker is one of the best-known names in the game for a reason – it is home to thousands of writers who have areas of expertise as wide ranging as hunting and nuclear physics, and your ability to choose from multiple content tiers means that you will always be able to afford content when you need it.
All you need to do is order your article and sit back and wait – the site and its authors will take care of the rest.
If you find an author you like, you can even set up direct orders to make sure that the same person writes all of your content.
It’s great to think that you’ll have nothing but time on your hands when it comes to keeping your site updated, but let’s be honest – if that’s the case, you are probably doing something else wrong.
Textbroker and its like are fantastic sites that will hook you up with great new writers who can keep the content on your site fresh.
This is a perfect fit for those web gurus who know they don’t have it in them to update their sites on a daily basis, as well as those who aren’t so confident in their writing.
Best of all, the site will allow you to establish relationships with writers with voices you enjoy – a great way to set a fantastic tone for your website.
Difficulty Level: Easy
Cost: $22/mo to $133/mo
Isn’t it nice when a site’s name tells you exactly what it does?
RankTrackr provides you with ranking information.
It divides it up into a few useful categories (local searches, search volume, etc.), but at the end of the day it simply tells you how well your site is doing in searches.
While it might seem simple, this is an invaluable tool – and fortunately, RankTrackr makes it very easy to use.
If you’re looking for a way to keep track of this most simple of analytics, it’s going to be very hard for you to ignore this site.
At the end of the day, you can’t succeed without tracking your progress.
You can do everything else right, but your plans will fall apart if you can’t figure out what’s working and what is not.
This is why a site like RankTrackr is so valuable – not necessarily for what it does, but for the changes it can help you to make.
If you’re willing to put in the extra effort to track your website’s rank, you can remain agile enough to make changes when you find out something isn’t working out quite as well as you had hoped.
Wrapping it up
You’re building a business and you need to use the right tools if you want to succeed.
Putting these SEO tools in your website marketing toolbox will help you to make sure you’re not missing anything.