5 Vital SEO Tools Missing From Your Marketing Toolbox

Your marketing toolbox is a little like a real tool box.

You’ve probably got all the basics by this point, but there’s always something missing when you want to do a specific job – like SEO.

As an SEO consultant I’m constantly asked what tools I use to achieve strong rankings and I’m going to share a few of them with you today.

If you’re looking to improve your website’s rankings it’s important to know that you’re going to need a different tool for each step.

Below are five sites that will change the way you view specific SEO tasks and give you confidence as you try to tackle each job that is required when trying to optimize your businesses website.


Difficulty Level: Easy to Moderate
Website: http://www.guestposttracker.com

Who’s going to help you cultivate backlinks?

That’s a question that’s hard to answer, but one that GuestPostTracker will help you with.

GuestPostTracker.com has a list of websites that will let you provide content-rich guest posts in exchange for links back to your own site.

This site provides you with a list – the rest is really up to you.

Some sites will let you post for free, while others want you to pay for the privilege. No matter what the case, though, it helps you to open important doors.

It’s tough to get into the guest posting game unless you’ve already got an in.

GuestPostTracker lets you circumvent the first step of the guest posting process, finding somewhere to post, proving you’re a bona fide expert in your area – and to start building up those incredibly valuable backlinks.

Think of the site as a dating service for content – hooking up people who need one another, but just don’t know how to make the introductions.

If you are willing to work, you can start making content for others and building up your own brand.


Difficulty Level: Moderate
Website: http://www.fatjoe.co

FatJoe.co is all about outreach.

Want to create a press release and actually have it released?

FatJoe will do it for you.

Need content?

Go to FatJoe.

If you need blog content, infographics or just some local business citations, you’ll get it at this site.

It’s a particularly quick way for you to get involved in a community that can otherwise be difficult to penetrate.

Let’s be honest – sometimes there just isn’t enough time in the day to spend time cultivating relationships with bloggers.

That’s fine!

It just means that you’re going to have someone else do it for you but that means that you’ll have to pay for that service.

This is one area where DIY really doesn’t pay off in the long run, especially if you’re busy trying to make sure your website or business stays profitable.

Don’t be put off by all of those articles that list six thousand “easy” steps for becoming best friends with big-name bloggers – just let FatJoe.co do it for you.


Difficulty Level: Moderate
Website: http://www.hotjar.com

HotJar.com is all about analytics.

While creating a great site and uploading wonderful content is always a huge part of SEO, you’ve still got to learn how to analyze user data.

Fortunately, HotJar.com does all the heavy lifting for you with all-in-one analytics and feedback on your site.

The site offers a number of very useful tools with a clean interface, which makes life very easy on those who are generally number-phobic.

With multiple pricing tiers and even a free trial, it’s a good fit for websites of any size.

So, what does this site actually mean for you?

In simple terms, it helps you figure out how people are spending their time on your website.

While this might not seem like a big deal (you want those unique page views, after all), figuring out how you can optimize your site and minimize bounce is one of the keys to getting a great search ranking.

This is a tool that helps you improve the amount of time that your visitors spend on the site, which lowers the bounce rate – and ultimately, helps you to make sure that every visitor is helping you to increase your site’s rank.


Difficulty Level: Easy
Website: http://www.textbroker.com

Textbroker is more than just a content farm – it’s a legitimate site that brings together site owners and freelance writers in order to create content.

Textbroker is one of the best-known names in the game for a reason – it is home to thousands of writers who have areas of expertise as wide ranging as hunting and nuclear physics, and your ability to choose from multiple content tiers means that you will always be able to afford content when you need it.

All you need to do is order your article and sit back and wait – the site and its authors will take care of the rest.

If you find an author you like, you can even set up direct orders to make sure that the same person writes all of your content.

It’s great to think that you’ll have nothing but time on your hands when it comes to keeping your site updated, but let’s be honest – if that’s the case, you are probably doing something else wrong.

Textbroker and its like are fantastic sites that will hook you up with great new writers who can keep the content on your site fresh.

This is a perfect fit for those web gurus who know they don’t have it in them to update their sites on a daily basis, as well as those who aren’t so confident in their writing.

Best of all, the site will allow you to establish relationships with writers with voices you enjoy – a great way to set a fantastic tone for your website.


Difficulty Level: Easy
Cost: $22/mo to $133/mo
Website: http://www.ranktrackr.com

Isn’t it nice when a site’s name tells you exactly what it does?

RankTrackr provides you with ranking information.

It divides it up into a few useful categories (local searches, search volume, etc.), but at the end of the day it simply tells you how well your site is doing in searches.

While it might seem simple, this is an invaluable tool – and fortunately, RankTrackr makes it very easy to use.

If you’re looking for a way to keep track of this most simple of analytics, it’s going to be very hard for you to ignore this site.

At the end of the day, you can’t succeed without tracking your progress.

You can do everything else right, but your plans will fall apart if you can’t figure out what’s working and what is not.

This is why a site like RankTrackr is so valuable – not necessarily for what it does, but for the changes it can help you to make.

If you’re willing to put in the extra effort to track your website’s rank, you can remain agile enough to make changes when you find out something isn’t working out quite as well as you had hoped.

Wrapping it up

You’re building a business and you need to use the right tools if you want to succeed.

Putting these SEO tools in your website marketing toolbox will help you to make sure you’re not missing anything.

About the Author:

Jeff Millett
Jeff Millett (The SEO Whiz) is a small business SEO consultant. Also published in Business2Community, SocialMediaToday and numerous other sources Jeff enjoys sharing his SEO knowledge with entrepreneurs everywhere.


  1. Riley March 29, 2016 at 1:31 pm - Reply

    Excellent tips for improving my online business and website. Thanks for the useful information. It’s nice to have the valuable resources to make my site better. My favorites are fatjoe and hotjar this far.

    • Jeff Millett
      Jeff Millett March 29, 2016 at 2:40 pm - Reply

      Riley –

      You are welcome!

      Yes, great resources are the key. Make it a goal to spend a bit of time everyday working on your website and you will have success!

  2. Adam White March 29, 2016 at 1:31 pm - Reply

    Jeff, thanks for the shout out. I’m glad you like and use Guest Post Tracker. It does come in handy when your promoting a business.

    • Jeff Millett
      Jeff Millett March 29, 2016 at 2:43 pm - Reply


      Thank YOU for such a great tool!

      It’s great to be able to reap the benefits of all the hard work you put into your service.

  3. Martin April 1, 2016 at 6:56 am - Reply

    All great tools and most of them (4) I wasn’t even aware of. I’ve only used Text Broker which is a great service when you need content because you just don’t have the time to write it. I’m really looking forward to Guest Post Tracker – it seems like it will save me loads of time.

    • Freddy G. Cabrera
      Freddy G. Cabrera April 13, 2016 at 3:53 pm - Reply

      Hi Martin!

      I’m glad to hear that you are learning something new here!

      Guest Post Tracker is a great service for guest posting!

      Thanks for coming by and leaving a comment!

      Keep up the great work man!

      I’ll see you around 😀

  4. David April 3, 2016 at 1:22 pm - Reply

    I can’t believe the differences between Rank Trackr and SEO Moz! I was thinking MOZ is the best but I might have been wrong. I’ve created an account with RT yesterday and I’m already seeing some very interesting data that will help me rank much better in a few weeks. Thanks for sharing, Jeff!

    • Freddy G. Cabrera
      Freddy G. Cabrera April 13, 2016 at 3:56 pm - Reply

      Hi David!

      Well, you will always get a variety of data from different tools – that is why it is a great idea to use different tools! 😉

      I’m glad that you are learning here man!

      Thank you for coming by and leaving a comment!

      Keep up the great work buddy!

      I’ll see you around! 😀

  5. Gangadhar Kulkarni April 4, 2016 at 3:26 am - Reply

    Hello Jeff,

    Informative post indeed……..!!!

    Actually first time I heard about these useful internet marketing tools. These tools really helpful for bloggers or internet marketers to save their time as well as reach to maximum audience.

    Thanks for sharing valuable info with us……Have a great day…….!!!

    • Freddy G. Cabrera
      Freddy G. Cabrera April 13, 2016 at 3:58 pm - Reply

      Hi Gangadhar!

      I’m glad that you are learning something new here!

      Thank you for coming by and leaving a comment!

      Have an awesome week!

      Cheers! 😀

  6. Justin Temple April 5, 2016 at 7:38 pm - Reply

    Hey Freddy,

    Awesome list of tools. I thought the first one way really cool. I had no idea there was a tool that found guest blogs automatically. That can be super valuable.

    Thank you for sharing. Have a great day Freddy.

    • Freddy G. Cabrera
      Freddy G. Cabrera April 13, 2016 at 4:00 pm - Reply

      Hey Justin!

      Good to see you around here man!

      Oh yeah that is a great tool for guest blogging! 😉

      I’m glad that you found somethign new here man!

      THank you for coming by and leaving a comment! .. I hope everything is good with ya!

      Have a great week, and keep up the great work bro!