7 Important Steps To Take In Your Digital Marketing Strategy In 2018

Digital marketing trends come and go like the wind.

Shaped by the target markets which you promote to, to the requirements and essentials of SEO set by the search engine giants, the landscape of modern day marketing is constantly changing.

What needs to be remembered is that traditional marketing is no longer like it used to be.

Previously standard methods of advertising such as website banners are now typically ignored by customers or blocked using ad-block plugins, so marketers need to get inventive in getting their businesses in front of potential customers.

Today, we’re going to explore some of the steps you need to take when it comes to organizing and creating a successful digital marketing strategy.

Do Your Research

It’s essential before you start creating any form of strategy that you conduct research into your target markets and customer base.

Without this information, it’s impossible to formulate a comprehensive marketing strategy that will suit what your customers are looking for and what will attract them.

Regularly Update SEO

As mentioned above, SEO is one of the most important driving factors in your digital marketing campaign.

If you’re at the top of the search engine result page, or even on the first page, your website and content will be receiving far less traffic that it could be.

“SEO requirements change regularly, and it’s important that you keep up with the trends. I remember when SEO was primarily putting keywords in the right places. However, nowadays, there’s far more importance on giving internet users the best experience possible,” shares Charlotte Parker, a marketing manager at Best British Essays.

Remember SEO isn’t a onetime thing

When you’re working on your SEO, you need to remember that you won’t do it once and be done with it.

Search engines are always evolving, and other sites will be popping up all the time, taking a share of your audience. Keep working on your SEO to keep your site as strong as it can be.

If you want to get the most out of your SEO, then you’ll need to hit the ground running with your web analytics.

Find good software, and use it to see how your site performs. This information will help you decide what changes to make when it comes to your SEO.

Create Accurate Content

As a digital marketer, you’ll already be well aware of the importance that a content marketing campaign has on your digital marketing strategy.

However, you additionally need to understand the importance of accuracy in creating this content.

The readability of your content directly affects the success of your business.

After all, would you purchase products or services from a website that was littered with spelling mistakes, typos and grammar errors?

This means you need to proofread and edit your content to perfection.

However, this can be time-consuming, but there are online services, much like Service Scape, Grammarix, Essay Services, State of Writing, Best Australian Writers, Via Writing and Academadvisor that can assist you every step of the way.

Making Your Content Mobile

With over 50% of all online traffic coming from mobile devices, if you haven’t made your content mobile-accessible, now is the time to do so or you risk letting your business fall behind.

More and more people are using smartphones and tablets, and if your content isn’t formatting properly on these devices, your readers will take their business elsewhere.

This means dynamic content on your blogs and responsive websites that are fully optimized.

Of course, this can be a heavy investment, especially if you have a lot of content to optimize.

When undertaking this essential task, you can use academic writing services, similar to the ones featured here at HuffingtonPost, who can create content on your behalf.

Focus On The Benefits You Provide

The hardest thing to understand as sales staff is that no one really cares about the service you provide.

That sounds dispiriting, but what you have to realize is what customers care about is the solution you provide.

That means that you need to change your focus.

What can you do to make your customers’ lives easier? What is it you do that can do that?

Think About The Image You Present

Imagine two computer repair stores.

They can both do the same repair on your computer, to the same level of satisfaction.

However, one has a desk clerk who’s impersonal and rude, while the other is friendly and welcoming.

Who do you go to?


Many customers will choose to buy from you because you’re personable and willing to help.

Consider the image you’re presenting when you’re talking to prospective new clients.

Host Live Events

When meetings are taking place, or even one-on-one conversations with employees, encourage a company culture where actually listening to the one another is a priority.

When employees feel comfortable to bring up issues or concerns with team managers, without the risk of feeling ashamed or put down, the company can run much more effectively.

Unless you’ve been under a rock the last couple of months, you’ll have noticed the take-off of live video.

Whether businesses are hosting live webinars to their followers or people are going live on Facebook or Instagram to their friends and family, live video has never been more important.

From a digital marketing perspective, this is a bandwagon you’re going to want to jump on because it’s only ever going more important throughout 2018.

Podcasts, webinars, promotional live events or anything you can think of is a great way to get your business in front of the people in your target demographic.

Try to think outside the box with what you can achieve here.

7 Important Steps To Take In Your Digital Marketing Strategy In 2018


About the Author:

Jennifer Scott
Jennifer works as online editor at Best Australian Writers. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.


  1. Kelly Gayda February 13, 2018 at 12:09 am - Reply

    This was super helpful!!

  2. Rumi February 13, 2018 at 12:28 am - Reply

    Great post. Thanks for sharing

  3. amallick February 13, 2018 at 1:00 am - Reply

    Really Helpful post.

  4. AdventuresWithLuda February 13, 2018 at 2:29 am - Reply

    Excellent tips! I’ve been meaning to do my first live event this year and this post was like a sign that I should do it 🙂 Thanks!

  5. rheesethedynamic February 13, 2018 at 2:32 am - Reply

    useful content thanks for sharing

  6. Doma February 13, 2018 at 2:38 am - Reply

    SEO is the hardest part. Which software would you suggest? I am using Yoast. is there anything better?Hosting live event sounds bit scary but definately one day:-)

    • Freddy G. Cabrera
      Freddy G. Cabrera February 13, 2018 at 2:47 am - Reply

      Hey Doma!

      SEO shouldn’t be challenging. I do understand as a newbie it could be quite a lot to understand and act on. But, you will learn as you go and it is a process that takes time and effort, you are on the right path already, trust yourself! 😉

      I use SEO Yoast for this blog as well. It’s a great plugin and highly recommended. Keep on learning and keep on taking consistent action.

      Here is a helpful blog post on SEO.

      Thank you so much for coming by!

      Best regards! 😀

  7. Joyce | Unshakeable Joy February 13, 2018 at 4:57 am - Reply

    This is very interesting post I’ve read. I’ve pinned this in my Pinterest. Anyway, thank you for sharing 🙂

  8. chriszygakis February 13, 2018 at 7:58 am - Reply

    Very good advice. Thanks for sharing!

  9. sunny February 13, 2018 at 9:09 am - Reply

    Can anyone do Digital Marketing? You know i am a drop out B.Tech 1st year student but i did my graduation on B.sc in Multimedia & Animation & currently i am doing a specialization on VFX in Hyderabad. & i am also interested in Digital Marketing. So, what my query is can i also go for this course?

  10. Donna Merrill February 13, 2018 at 10:29 am - Reply

    Hi Jennifer,

    When it comes to SEO, I use Yoast for my content on my blog. This plugin works great for me. But there is so much more involved. I first have to analyze my title to see if it will be interesting to my target audience. Then do some outbound and inbound links. Of course, keep things going with reinforcing the blog post by doing Facebook Live events. I do this each week and have seen such great results especially doing live events. It doesn’t have to be so long, just a few minutes and giving a call to action is a great way to strategize marketing.


  11. Naz February 13, 2018 at 10:32 am - Reply

    Thanks for the advise. I must say, I am one of those people who set up their SEO and never went back again. I’ll now be heading directly to my website to update my SEO. 🙂

  12. Natasha February 13, 2018 at 10:42 am - Reply

    Thank you for all the useful info!!

  13. Shantanu Sinha February 13, 2018 at 11:20 am - Reply

    Hey Jennifer,

    Welcome to Freddy’s blog,
    Always good to see guest contributions,

    SEO has always been dynamic, what used to work in the past might not work anymore today! Search engines are updating their algos, technology is evolving too and even the end users change with time, so naturally our SEO too needs to change,

    Going mobile is surely no longer a matter of choice – with the growth of the small screen, being responsive is more of a necessity now!

    Live events are the newest ways to put ourselves in front of our audience, I guess in time – going live will become a very normal and everyday thing,

    – Shantanu

  14. Eric February 14, 2018 at 8:23 am - Reply

    These are very important and useful points for beginners like me are very very important.

  15. Susan Velez February 14, 2018 at 12:09 pm - Reply

    Hi Jennifer,

    I also use the Yoast SEO plugin. I really don’t spend a lot of time on SEO. As long as I get a green light on the plugin, I am very happy.

    I don’t take the time to build backlinks because to tell you the truth I hate building backlinks.

    I love writing new content and spend everyday writing content for my blog. My biggest challenge is sitting down and proofreading my content.

    For some reason, I hate proofreading my content. Not sure why, but that seems to be my biggest challenge. I do use Grammarly to help me out.

    Thanks for sharing these tips with us, I know that they will help so many new bloggers improve their marketing strategy.

    Have a great day 🙂


  16. Sanjeev Kumar February 15, 2018 at 2:15 am - Reply

    Welcome to Freddy’s blog,
    Always good to see guest contributions

  17. venk February 15, 2018 at 12:59 pm - Reply

    Hi Jennifer,

    I have done all the 7 steps still not any progress in my company. Can you give some more steps please

  18. shaggy February 15, 2018 at 1:00 pm - Reply

    This article helps me alot! Thank You!

  19. Shahla Banu February 15, 2018 at 7:51 pm - Reply

    SEO is the most important part.Technology developed every day also users change, also SEO needs to change.Thanks for sharing this tips.It will help to bloggers especially newbie.

  20. Slasher Digital February 16, 2018 at 10:29 pm - Reply

    it’s really good content

  21. jstbusiness solutions February 17, 2018 at 1:57 am - Reply

    SEO is the most important part.Technology developed every day

  22. Parth Kalathiya February 18, 2018 at 1:16 am - Reply

    Great research. Keep spreading knowledge to peoples so that they don’t hesitate in building website.

    Your work will bring boost in the online market because peoples now know how to create their online identity.

  23. gura February 18, 2018 at 3:06 am - Reply

    That is really great article about Digital Marketing Strategy thanks for it

  24. Sumeet Dudy February 18, 2018 at 4:58 am - Reply

    Great article,
    I am thinking of applying your strategy on my blog. And I think it will work great.

  25. [email protected] February 18, 2018 at 5:21 am - Reply

    Hello Jennifer
    I personlally do not use SEO as my main marketing strategy even though it works well in the long run. But for a new marketer it will be a good idea to add paid advertisement as another marketing strategy. It is fast and mostly you get the chance to be seen by people who are ready to make buying decisions.

  26. usman sarwer February 20, 2018 at 6:40 pm - Reply

    i just want to say thanks it was awesome article much Information you have shared that was completely awesome i love to read more stuff from you keep writing great stuff will be back soon for more tips

  27. gautam February 21, 2018 at 2:29 pm - Reply

    thanks for sharing keep up the good work

  28. Bhawanigiri February 22, 2018 at 5:33 am - Reply

    Good Work Thanks For Sharing

  29. Varun Kumar February 22, 2018 at 6:09 am - Reply

    your blog is very healpfull “Making Your Content Mobile” is something new which i will sure gonna use in my current projects. thanks for sharing

  30. Galib Rizvi February 22, 2018 at 7:34 am - Reply

    Thanks for sharing your information.

  31. NOUFAL BINU February 23, 2018 at 11:31 am - Reply

    Hi Jennifer, Your 7tips are thought full to me, because i’m not perfect in digital marketing. SEO like a knife we can make infinite sharpness.

  32. Shikha Chaturvedi February 24, 2018 at 3:32 am - Reply

    Hi Jennifer,

    Very good article.

    Thanks for sharing.

    Keep up the good work.

    Thank you

  33. Prem February 24, 2018 at 5:34 am - Reply

    Hi Jennifer,

    This article was very helpful for me… Thanks for Sharing…

  34. Akshat Mishra February 26, 2018 at 3:49 am - Reply

    These are very important and useful points.This is very interesting post I’ve read. thank you for sharing.

  35. Adney Finch February 28, 2018 at 6:43 am - Reply

    Hello Jennifer great post thanks for sharing.

  36. Bhavik Aherwal February 28, 2018 at 11:03 pm - Reply

    Great Post Keep It Up

  37. John E March 1, 2018 at 2:16 pm - Reply

    Wow! At last I got a blog from where I be capable of in fact obtain useful facts regarding my study and knowledge.

  38. Pankaj Gupta March 5, 2018 at 6:46 am - Reply

    hi jennifer
    it was good article .Thank you for sharing sucgh nice article

  39. Ryan Biddulph March 11, 2018 at 4:01 am - Reply

    Super point Jennifer on not looking at SEO from a 1 time, short term nature. Even though I spend little time on SEO then do a bit more search stuff, without fail, keeping to a few basics – keywords, guest posting, etc – over the long haul helped me move up in Google for a few competitive keywords in my niche.

    Like anything online, SEO ain’t an overnight deal. But if you see it through, look out!

  40. Jamie Cordon March 26, 2018 at 4:12 am - Reply

    I’m new to SEO and i just knew that Digital Marketing is more than SEO. I agree with you that SEO is not a one time thing as SEO is for the long term development. Great point on going mobile because phones are getting a lot smarter and people are more relying on them. Thanks for this!

  41. ashraf kram June 9, 2018 at 6:11 pm - Reply

    I’m new to SEO and i just knew that Digital Marketing is more than SEO. I agree with you that SEO is not a one time thing as SEO is for the long term development. Great point on going mobile because phones are getting a lot smarter and people are more relying on them. Thanks for this!

  42. Priya October 23, 2018 at 3:49 am - Reply

    I love reading your fantastic content. Thanks for sharing it with us. We are so grateful to your sharing.

  43. Akhilesh December 29, 2018 at 2:20 am - Reply

    Great content with lucid explanation.

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  45. david luiz December 4, 2019 at 4:07 am - Reply

    Thank you for giving this best 7 important steps in this article.