This is a guest post by Ramya Raju.
Facebook marketing is getting a huge interest from online marketers and is also becoming a rapidly growing platform for business owners.
Many business owners today, use Facebook marketing to easily promote their brand and business, for greater profitability.
But while doing so, there are several common mistakes that they make and fail to recognize, which can cause unproductive result for their marketing efforts.
Facebook marketing can get you many positive results, if it is done in the right way, and if not performed correctly can cause a lot of damage to your brand value.
That is why it is important to understand the most common mistakes and avoid them totally, to build and promote your brand.
The most common Facebook marketing mistakes are as follows:
Communicating One Way
Social Media by its roots is built upon the idea of people interacting and engaging with one another.
One-way communication means that there are hardly any fans of yours that are staying, and are totally disinterested.
Social media is more of a place for discussing and sharing ideas and not publishing and pushing your product with only internal updates.
Social media acts as a great platform for brands to be real about who they are, and make a connection with the consumers on a ground level that wasn’t possible before.
The biggest mistake most brands make is to consider social media sites, as just a place to broadcast messages regarding their brand and never communicating.
Irregular News and Updates about the Business
One mistake most marketers make is not putting regular updates on the Facebook pages regularly.
Once you create a Facebook fan page, you have to market your brand thoughtfully by keeping in touch with the fans and updating your status on a regular basis.
Groups on Facebook are not created with the purpose of marketing.
This is why every member of the group has an equal say on what’s been discussed in the group and a single person authority controlling the topics will never find enough success on Facebook Groups.
Don’t use shortened URLs
With social media marketing trends and their popularity many third-party tools are designed to manage multiple platforms in one go.
HootSuite and TweetDeck are such tools that use URL shorteners so as to fit the URL of your website within the character constraints of sites like Twitter.
This is a mistake that should be avoided and a direct link to the main company or business site should be provided.
Connect it with the Facebook fan page too, if you do not have a website for your business yet.
Too much textual updates
It is quite boring to read a blog-length update. If one has to read such a lengthy update it is better to go on the blog rather than wasting time on your Facebook page.
People come to your page to seek smaller information that is of high value and provide them information regarding important stuff only.
This is why you must keep your updates as short as possible.
It has been researched that on Facebook posts that contains 100-250 characters are more likely to get more number of likes, comments and shares. Buddy Media’s research too found a similar trend working on Facebook.
One of the main factors for not having fan attraction and non-popularity of a brand’s Facebook page is too much posts taking place with irrelevant information.
Ensure that you always have good relevant information to post that generates some connection between your fans and the brand that you are trying to market.
The key to keep people engaged and become your fan is to provide them with something interactive content like asking them questions, polls, videos and photos.
Every post matters when it comes to capturing their attention. So understand that every time you post something check its relevance to the products you want to sell and the fans you have for gaining maximum results.
Breaking Rules and Guidelines
Facebook has a set of specific stipulations when it comes to contests and promotion rules which include running a legal contest, acknowledging that such content are not sponsored by Facebook and is only administering the giveaway through the Apps on the network.
Facebook has certain codes and rules regarding what the photos cannot contain such as contact information, purchase details and call to action.
Instead update the photos regularly highlighting the different elements of the business or to promote new exciting happenings.
False Promises to Fans
Many marketers or business owners tend to make false or fake promises on their Facebook pages so that people get attracted to their page and like it for directing traffic on their website.
This strategy is very common Facebook marketing mistake and it doesn’t really boost sales and promote the brand.
The implications of such false promises can ruin the business completely and even end up disowned by loyal customers in the long run.
If you think that false promises can really boost the market sales and is an effective strategy to use during Facebook marketing then you should think once again as it will bring nothing but losses and hamper the growth of your business in the long run.
Lack of Creative content
There is a fierce competition for each and every brand on every marketing front. This is why there has to be good creative posts that will keep you ahead of the norm.
Unless you innovate something with creativity there is always a risk of getting obsolete.
Grab attention of your fans by using humor, shock, motivation and even offers that will tempt them.
Give them the opportunity to ask your questions, shock and awe them and spring up surprises that are unique and will always remind them of your brand.
Facebook is a powerful platform that provides unique marketing opportunity to businesses especially the small business that is limited due to their resources.
It provides the brand with the chance to get unlimited traffic to their websites and a place to promote their brands and products to a much wider audience.
Most of the small business keep a Facebook page as their one and only marketing tool so if the above mistakes are avoided there can be really positive results for your business.
– Ramya Raju
I’m Ramya, a freelance web designer/writer based in India. I have an experience of about 8 years in content writing and have worked for top blogs and websites. I’m generally an extrovert; I like photography, anthropology and traveling to different countries to learn the culture and living of the local inhabitants to do travelogues.
Name: Ramya Raju
E-mail: [email protected]