Day 2: What is a Niche and Why Choosing the Right One Matters

Welcome to Day 2 of the 60-Day Challenge!

Yesterday, we kicked things off with excitement and caffeine.

Today, we’re diving deep into something that might sound fancy but is actually super simple: your niche.

It’s like choosing your Hogwarts house, but instead of casting spells, you’ll be casting blog posts into the internet in hopes of conjuring up $100/day. 🧙‍♂️💰

Let’s break it down step-by-step.

What Is a Niche?

A niche is a specific topic or area you focus on.

Instead of writing about everything under the sun (which only Google can do well), you’ll write about one thing in a way that’s helpful, interesting, and valuable.

Think of it this way:

Broad Topic: Fitness

Niche: Weight loss for women

Super Specific Niche: Keto for busy moms over 40

Broad Topic: Finance

Niche: Saving money

Super Specific Niche: Budgeting tips for college students

Broad Topic: Pets

Niche: Dog training

Super Specific Niche: Positive reinforcement for rescue dogs

Your niche is your focus zone.

It helps you attract the right audience, create content faster, and (most importantly) make money.

Why Picking the Right Niche is a Big Deal (Like, Really Big)

Choosing the wrong niche is like showing up to a pool party in a parka.

You’ll stand out, but not in a good way.

Here’s why getting your niche right from the beginning matters:

• It defines your audience. You know who you’re writing for.

• It boosts your chances of ranking on Google. Less competition = easier wins.

• It makes monetizing easier. Because you’ll know what products/services your readers want.

• It keeps you from burning out. Writing about something you actually enjoy helps you survive all 60 days (and beyond).

The 3 Niche Must-Haves

Before you pick a niche, make sure it checks these three boxes:

1. You enjoy it

Can you talk about this niche without your soul leaving your body?

Great.

2. It solves problems

People only click blog posts that solve a pain point.

(Sorry, “my cat looks cute in hats” isn’t gonna bring in the $$$ unless you’re going viral on TikTok.)

3. It has buying potential

If there are no products to promote or services to offer, it’s hard to monetize.

You want a niche with money flowing through it.

Top Proven Niches That Make Money Online

Here are some examples of niches that historically perform well and have long-term monetization potential:

Don’t pick a niche just because it’s trendy; pick something that checks all three boxes and makes you want to keep going.

How to Brainstorm Your Perfect Niche

Use this formula to brainstorm your perfect niche:

Skills/Interests + Market Demand + Money Potential = Golden Niche

Let’s try it:

• Interest: Gardening

• Market Demand: Tons of people want to grow food at home

• Money Potential: You can promote tools, seeds, courses, and affiliate products

• ✅ Viable Niche: “Easy Home Gardening for Beginners”

Tools to Validate Your Niche

Let’s make sure your niche isn’t just a cute idea.

Let’s validate it.

(Cue dramatic music.)

🔍 Google Trends

Check if people are actually searching for your niche.

• Go to Google Trends

• Type in your niche idea

• See if it’s rising, steady, or dead in the water

🔍 Pinterest Trends

Especially useful since Pinterest will be your BFF in this challenge.

• Visit Pinterest Trends

• See how your niche performs seasonally

🔍 Ubersuggest / Ahrefs / SEMrush

These tools give you keyword data to see search volume and competition.

• Search for blog topics

• See if there’s a decent monthly search volume

• Low competition + good volume = potential goldmine

🔍 Amazon & Clickbank

If your niche has lots of products on Amazon or Clickbank, it likely has monetization potential.

Mistakes to Avoid When Picking Your Niche

We all make mistakes.

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But if you can avoid these, you’ll save a ton of time:

• Choosing a niche you don’t care about – You’ll burn out faster than a matchstick in a wind tunnel.

• Picking something too broad – “Lifestyle” is not a niche, it’s a vague concept.

• Following trends blindly – Trends fade. Pick evergreen niches.

• Ignoring monetization – Passion is great, but passion alone won’t pay your bills.

Still Stuck?

Try These Niche Prompts

Use these to spark some ideas:

• What do people ask you for advice on?

• What problems have you solved in your own life?

• What would you teach a friend if they paid you $100?

• What topics do you binge-watch on YouTube?

Write down your top 5 ideas, then use the tools above to check demand + monetization potential.

Freddy’s Personal Pick (Just Sayin’)

If I were starting from scratch today, I’d pick something like:

“Beginner-Friendly Side Hustles for Moms”

• Easy to write about

• Massive Pinterest audience

• Tons of products to promote

• Real-life impact (which builds trust and grows your audience)

Your Action Steps for Day 2

• ✅ Brainstorm your niche ideas using the formula: Interest + Demand + Money Potential

• ✅ Validate your ideas using the tools listed above

• ✅ Pick your niche and commit to it for the 60-Day Challenge

• ✅ Write your niche down in a Google Doc or notebook titled: “My $100-a-Day Niche”

Bonus step: Tell a friend or post about it on social media.

Public accountability = motivation.

Final Thoughts

Choosing your niche is like choosing your path in an RPG.

Except instead of fighting orcs, you’re battling SEO, Pinterest algorithms, and… yourself (on days when you’d rather watch Netflix).

Pick a niche that makes you excited to write, has real value for others, and opens doors to real income.

See you then!