Earning a living with the arts has long been considered a low-paid option.
However, positions working with the arts are now becoming extremely desirable due to their potential for being lucrative.
Many people now aspire to that high-flying arts career.
There has been no better time for a budding artist to become successful and to pull in a regular income of over 50K annually.
Freelancing looks attractive but isn’t that simple.
I hear your cry.
Let’s hold on a second.
I know you’ll tell me that all the arty types you know are struggling for a living.
I’m not saying that all artists can become rich overnight.
I understand that a lot of hard work is needed and that the lucky few to be employed by large companies because of their skills and experience are few and far between.
However, there are many out there who can testify to having sold their creations for a princely sum.
If we consider the internet and its globalization effect, there is no question that this current period of time presents the most exciting and limitless possibilities for young talent to showcase their work.
Over the last few years, there has been an increasing amount of young artists being able to earn a handsome living through online opportunities – especially freelance work.
It is widely accepted that artists are unique in their representation and perceptions and regularly present their work through a wide range of available mediums, such as sculpture, drawing, painting, voice acting, graphic design, etc.
Hold on there!
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Many artists are on a constant journey, seeking to improve or enhance their inherent skills through attending workshops, research sessions, or shows.
Many of which quite happy to live the traditional artist life, while others crave something bigger – recognition and financial reward.
The opportunities available to a freelance artist can be vast.
Artists freelancing in the world of computers, electronics, publishing houses, e-commerce, online services, advertising & promotion are being hired daily (for large commissions) due to their artistic talents and aesthetic sense.
Below are some potentially lucrative tips for the aspiring freelance artist or designer:
You must build your brand
A brand in the image of a retail market has a direct relevance to quality and expectation.
The development of a brand of a freelancer has a very similar component of comparison.
It sets the target freelancer into a pool of creative talent of similar styles and essentially allows a comparison to place them to a certain skill level.
This skill level is the determinant of success or the potential downfall of a freelancer.
- Develop your idea and set your goals. Freelancing can be hard work and will definitely take time. Design a suitable business plan, know your strengths, and stick to your goals;
- Be prepared to sell yourself – Build a portfolio. Portfolios are your bread and butter, your artist’s resume. Make it stand out – it needs to be outstanding.
- Go digital. In addition to a hard copy portfolio, you need a digital presence – an online portfolio provides just this. After all, you need to maximize your client base.
Creative work environment
If you have recently taken on a freelancing role and are looking to create your own business from it, creating a home office is sure to be high on the agenda of things to do.
A simple home studio for VO actors and musicians is essential.
First of all, you need to create a space where you can comfortably work.
You need to make a list of the furniture and equipment you require and realistically see if you have the room to house it all.
Your home office needs to be comfortable and light – a room that has plenty of natural light is preferable.
Inspiration comes in various forms, and with that, we have many ideas that can help you in many ways.
Social media to market your freelance services
Social media, when used properly, is not only a great marketing tool but also a great way to gather free marketing input from your potential market.
Information that would cost you substantial sums of money via marketing firms can now be accumulated for free via community input from sources such as LinkedIn by simply running a service or product feedback poll.
Putting together your own social media marketing strategy has actually never been easier.
Right now, you can get the social media marketing for freelancers guide and jump-start your social media marketing.
No doubt, you have competition in your field of endeavor. Make sure to check it out and see what social media presence they have, how effective it is, if they have any paid advertising, and what keywords they use to optimize their SEO strategy.
Although it is tempting to think, “Everybody else is doing it, so why can’t I;” however, social media marketing is a huge business, and there is plenty to learn.
As is the case with most businesses, you only get one shot at it, so it may be worth your while consulting with professionals who specialize in this field to avoid making mistakes.
In the freelancing industry, it’s very much a case of it’s not what you know; it’s who you know.
Obviously, what you know will help you along the way, but the most important thing is to make the right contacts to help you find work.
Attending regular networking events or actively seeking out new jobs will help you build a good reputation while allowing you to gain more experience.
If you’re unsure of how to brush shoulders with your industry’s top dogs, you can read up on networking for freelancers.
Stick to your deadlines
As a freelancer, you must hone your time management skills to the best of your ability, so you are known for being reliable and professional at all times.
Jotting your work down in a diary and sticking to the deadlines will help you to form good relationships with people, ensuring that you are offered more regular freelance work.
The 21st Century and the world of freelance can provide just this.
Freelancing is widely considered to be the best path to gaining a great income and becoming profitable.
Apart from setting you loose from the constraints of a full-time job, becoming a freelancer will enable you to conduct your business with whom and when you see fit – just as long as you remain committed to high standards and professionalism.