Getting Out There: Generating Leads With Social Media

Like it or not, social media is here to stay.

Although, many skeptics marked it as a passing fad when it first appeared, the connectivity and networking opportunities created by social media applications such as Facebook, Twitter and LinkedIn have forever changed the way we communicate and do business.

For small business owners or service providers, these tools offer significant advantages and disadvantages over traditional methods of marketing, namely in the potential benefits offered by connecting to global communities and, in terms of disadvantages, the absolute necessity to engage in social media due to the “everybody else is doing it – so should I” mentality.

Fortunately, we’ve come up with a few ideas to ensure that you can generate the business leads you desire using social media platforms.

Helpful Hint No. 1: Be Persistent

For many businesses and organizations, social media is strikingly similar to New Year’s Eve resolutions; what starts out as a great plan gets swept under the rug by existing time commitments and responsibilities.

In order for social media to pay off, it has be undertaken on a serious, daily routine.

If you’re a small business owner, the chances are good that you reach out to potential clients on a daily basis anyway.

Advertising your services through a daily Twitter posting or Facebook update won’t be too much of a hassle.

This level of commitment on your part will help to inspire interest and – most importantly – confidence in your clients.

Helpful Hint No. 2: Be Interesting

If you’re using Facebook to help generate business leads, you have at your disposal a wide range of tools, ranging from customizable banners to video uploads.

If you’re smart, you’ll find a creative way to inform and educate your audience using all of these methods.

Although brief status updates can let your customers know you’re still alive, they won’t do much else to excite them.

Pictures and video uploads can catch the eye of new and old audiences and help to educate them about your services.

Helpful Hint No. 3: Be Responsive

If you’re managing a Twitter account, there’s a good chance that, at some point, someone will respond to one of your posts.

When this happens, the best possible thing you can do to convert a casual observer into an active client is to converse with them.

If Twitter is a virtual doorstep, you are the virtual door-to-door salesman.

As soon as your customer opens the door, it’s up to you to make the sale. Customers enjoy feeling a connection with the businesses they frequent.

The more you can do to instill a sense of community in your audience, the more leads you will generate.

Helpful Hint No. 4: Be Honest

There’s a fine line between advertising and propaganda.

If you make overt, bold, over-the-top statements about your products or services, be prepared to defend them.

The extreme “connectedness” of the online marketplace can catalyze your demise if you fail to live up to the expectations you have established.

In order to nurture leads and future growth, set realistic expectations and live up to them. Word of mouth is a powerful tool, both online and offline.

Like any business practice, a commitment to quality and honesty can work miracles over social networking.

If you can forge a positive balance between business practice and business promotion, social media will definitely work in your favor. Sincerity and charm work wonders for generating online leads.

Getting Out There: Generating Leads With Social Media by
2017-11-05T17:50:46+00:00 August 20th, 2013|8 Comments

About the Author:

Freddy G. Cabrera
I used to be a miserable construction worker. A high school dropout who felt like a failure in life. When I learned anybody could make money blogging online, I started to dream again. My blogging journey began in 2011. After years of trial and error, I've been able to get the results I was looking for. I have a passion for helping others. Always did. And now I have the expertise and knowledge to help you make money blogging. If I can do it you can do it too and better. Thank you for coming to my blog. Don't forget to subscribe for blog updates. I really appreciate your visit and your support.


  1. Steven C. August 27, 2013 at 11:36 am - Reply

    As an Empower Network guy, we blog constantly. It’s good to see someone else tout those basic tenants of blogging and the benefits thereof. Good job!

    • Freddy G. Cabrera
      Freddy G. Cabrera August 28, 2013 at 3:23 pm - Reply

      Thank you very much for passing by and leaving a comment here Steven! Much success to ya!

  2. Fade Adenile August 29, 2013 at 6:41 am - Reply

    “Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.” – leads are all well and good, but how well do they convert versus these other lead sources? Quality trumps quantity in my opinion…

    • Freddy G. Cabrera
      Freddy G. Cabrera August 29, 2013 at 7:28 pm - Reply

      THank you for passing by and sharing such an interesting comment. I totally agree with you – quality will always be better than quantity. That is never a doubt.

      Thanks for being a visitor here – hope to see you around again!

      Much success! 😉

  3. hassan ali October 21, 2013 at 4:19 am - Reply

    I love your site! You will be in our prayers and thoughts! Nice and informative post on this topic thanks for sharing with us.Thank you

  4. freddycashjr October 24, 2013 at 11:02 pm - Reply

    @hassan ali  thank you very much Hassan!! .. I really appreciate your comment and your visit! ,….much success!

  5. freddycashjr October 24, 2013 at 11:02 pm - Reply

    @hassan ali  thank you very much Hassan!! .. I really appreciate your comment and your visit! ,….much success!

  6. freddycashjr October 24, 2013 at 11:02 pm - Reply

    @hassan ali  thank you very much Hassan!! .. I really appreciate your comment and your visit! ,….much success!