Optimize WordPress Blog for the Search Engines
Once your site is ready with the Theme and the Plugins – it’s time to make sure the search engines will be crawling your blog.
This is where you need to set up your WP Blog Site for the search engines, very well.
We can use plugins for that, but not too many. I know most people would use many plugins for this part, but not me.
The reason why I want to use the minimum amount of plugins for this part is because SEO Plugins can really cause problems with your Hosting Service, if things are not set up the right way.
The SEO Plugins I personally recommend are:
These are the simple things your site needs to have – so the search engines learn more about what your blog is about.
Of course, we can talk a lot more in details about this, but I want to keep this information very simple for you.
Sometimes, overlooking and over-complicating things can confuse you more than teach you.
Just learn enough about the Search Engines and your Site – and focus more on taking massive action with the productive work.
One important tool you need to use is the Google Analytic Tool.
Here is how to set it up for your site.
There are two ways to do it.
One way, is with the help of a Plugin, and the other way is Manually through the Swift Basic Theme I recommended.
I personally like to use the minimum amount of plugins, so I don’t use the Google Analytic Plugin for this.
First, you will need to create a Google Account to use the Google Analytics Tool.
Click Here to visit the Google Analytics Page.
(if you already have a @gmail email account – that is all you need to use this tool)
Once you have access to the Google Analytics Tool – it is time to connect your new WP Blog to it.
I’m going to show you the two ways to do it.
One with a Plugin and one manually through the Swift Basic Theme.
You can use a Plugin
Add New Plugin > Search for “Google Analytic” > Install the Google Analytics Plugin
Once Installed and activated, you will need to get your Web Property/Tracking ID from you Google Analytics Account.
First, you will need to Add your new website to your Google Analytics Account.
Go to the Admin Page
Click on the Account Dropdown Menu, and click on ‘Create new account’.
Click on the Property Dropdown Menu, and click on ‘Create new property’.
Fill out the form to get the tracking ID
Once you have set up your new website with Google Analytics – it is time to get the Tracking ID – Copy & Paste the ID to your WordPress Google Analytics Plugin.
Paste the Tracking ID in your Google Analytics Plugin Dashboard
This is pretty much it!
Now, if you want to do this through the Swift Basic Theme, here is how;
Get the Tracking Code
You can find it in the ‘Admin’ Section on the Google Analytics Page – Find your website under Property and then click on Property Settings > Tracking Info > Tracking Code.
Select the Code & Copy it
Next, go to your WordPress Site Dashboard & Go to Swift Options
Copy the Tracking Code in the Header Scripts Section. Save & Done!
Google Webmasters Tool
The next step would be to setup your site with the Google Webmasters Tool.
Here is how to do that:
First, go to the Google Webmasters Tool Page.
Click on ‘Add A Property’
Enter your website URL.
The final step would be to Verify your website. Since you have set up your site with the Google Analytics Tool, you can verify it that way.
Just click on ‘Alternate methods’ and choose the Google Analytics verification method.
Once your website is verified, you need to submit your website’s XML sitemap.
Usually, your SEO plugin should generate this sitemap page for you. It should look like this; http://yoursite.com/sitemap.xml – or like this; http://yoursite.com/sitemap_index.xml
The one SEO plugin I recommend you to use is the WordPress SEO by Yoast.
Once you install it, go through all of the settings. And find your XML Sitemap to submit to the Google Webmasters Tool.
Copy your XML Sitemap URL and submit it to the Google Webmasters Tool.
Now your site is ready to go!
The Google Analytics Tool will track all of the incoming traffic to your blog and it will tell you very detailed information about everything that goes on your website.
You need to learn how to use this Data to keep improving your site.
Once this Tracking Tool is set up and ready – the next step will be to Submit your site to the Search Engines.
You can use a Free Service Online to Submit your Brand New Website to the Search Engines.
Submit your Website to Search Engines
Use the Free Search Engine Submission Service below to Submit your brand new Website to some Search Engines Online.
This Free Search Engine Submission Service will help your brand new site get indexed in the most popular search engines.
Another good tip to alert the search engines about your new website is by Tweeting the URL.
Remember to also have a Twitter Account just for your new website and always tweet your new posts and pages.
You should also Ping your brand new site and do it every time you have new content.
Just to help your content get indexed a bit faster. You can use any of these free pinging tools:
Doing all of the above should alert the search engines about your brand new site and the next step would be to feed the search engines with very valuable information that will solve their user’s problems.
Your brand new site should be ready to go now, and ready to get free search engine organic traffic from the content you publish.