How to Create A Blog Schedule So You Can Focus On Blog Growth

If you’re a new blogger then you know the importance of creating content on a regular basis.

As infopreneurs, we need a lot of content.

In this post, you’re going to learn how to create a blog schedule that you can actually maintain so you can grow your blog.

I’ve read online that as a blogger, we need to be comfortable with writing 10,000 – 25,000 words per month.

This includes blog content for your blog, other people’s blogs, and your own products.

This is a lot of content.

I don’t know about you, but it can feel daunting to think that you’re going to need that much content.

It’s enough to make a new blogger think that they won’t be able to succeed.

One of the best things you can do when you start your blog is to learn how to create a blogging schedule.

Don’t listen to people who say that you should blog three times per week.

They don’t know your schedule or your life.

If you’re blogging as a side hustle and trying to grow your blog into a full-time business, you may not have time to write 3 blog posts per week.

I’m not going to tell you how often you should publish new content.

Instead, I am going to show you why you need to create a blog schedule and then walk you through the process of creating one.

A Blog Schedule Helps You Create Content Your Audience Needs

How to Create A Blog Schedule So You Can Focus On Blog Growth

The whole purpose of your blog content is to help, motivate or inspire your audience.

People who find your blog are most likely looking for a solution to their problem.

If your content speaks to them and helps them solve their problem, chances are you will gain a true fan. They may subscribe to your email list or your blog feed.

Eventually, as they gain your trust, they’ll start buying your products, services and clicking on your affiliate links.

A blog schedule will help you create the content that your audience needs. Instead of just creating any type of content for your blog.

Why You Need A Blog Schedule

It’s so easy to think that you don’t need a schedule, that you’ll post content when you feel like you have something to say. Sure this mentality will work if you’re just blogging as a hobby.

However, if you’re blogging with the full intentions making money on your blog, you’re going to have to treat your blog like a business. Your blog will not grow if you don’t work on it every day.

This doesn’t mean that you need to publish content on a daily basis. All this means is that you are working on growing your blog every day.

For instance: You might choose to publish content on your blog every Monday and Fridays. If you want to know which days are the best days to publish your blog posts, you can read this post.

Every Monday and Friday, you know that a blog post will go live on your blog. So it’s important to make sure that you have that content ready to go in advance.

Sure you can sit down and write your content the day of. However, having an editorial calendar works a lot better.

As a new blogger, chances are you are wearing all the hats in your business. You are the one who does the writing, promotion, outreach, product creation, and etc.

You do not have anyone to rely on but yourself.

Life Gets In The Way

How to Create A Blog Schedule So You Can Focus On Blog Growth

Most of us do not start out as full-time bloggers. We start our journey as a side hustle. We bust our butts to build the business that we want.

This means that we still have day jobs that we do, families to take care or, long commutes and other daily activities we do besides our blogs.

If you are not using an editorial calendar this means that it’s so easy for life to get in the way.

Before you know it, you’re skipping your Monday blog post. Then before you know it you didn’t have a chance to write your Friday blog post.

You figure “Oh well, I’ll get it next week, it won’t hurt me.”

What you did not know is that your blog was starting to get its first visitors. These visitors were looking forward to your blog posts, but since you stopped blogging, they stopped coming to your blog.

Batching Your Content

One of the best things you can do is sit down and batch your content. This is nothing more than just writing all your content in advance for your blog posts.

This is one of the easiest ways to maintain your blog schedule. When you batch your content, you will have the time to write the content that your audience is looking for.

If you are constantly writing content the night before your post goes live, you most likely didn’t have time to create a plan. You probably just created content for your blog because you knew that you needed fresh content.

Chances are that content is not going to speak to your audience.

Create A Schedule You Can Live With

Many new bloggers think that the more they publish the faster their blog will grow. While it’s true that your blog will grow faster if you can publish more content.

The truth is that most new bloggers can’t publish new content every day. You also have to consider the fact that you are going to have to take the time to promote your blog posts.

If all you do is write content without promotion, no one will ever know your blog exists.

You Don’t Have to Publish Every Day

That’s right, your blog will grow even if you do not publish new content every day. Sure it will take longer if you only publish content once a week.

I make it a point to publish new content on my blog twice per week. Then I write guest posts for other people’s blogs to help me get noticed online.

As a new blogger, one of the hardest things you are going to run into is getting blog traffic and finding your audience. If you are constantly pushing out fresh content for your blog, no one is seeing it.

So what are you supposed to do to start gaining traction for your blog?

Focus On Blog Promotion


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Your blog needs readers, without visitors it’s just going to be an online journal. At first, it’s okay, after all, we realize that it takes time to grow a blog.

Eventually, you will get burnt out and chances are you will walk away from your blog. It will become one of those statistics where bloggers started hard and then quit because they couldn’t figure out how to grow their blog.

A blog schedule will prevent you from being overwhelmed. Plus you will have more time to focus on the promotional part of blogging.

How to Create A Blog Schedule

So how do you create a blog schedule that makes your blogging life easier?

Well, it’s simple. This is what I do and the best part is that you do not have to use any fancy software.

I make it a point to sit down once a month and brainstorm keyword ideas and topics that will help my avatar.

Next, I will create a document in Google Drive and write down every blog topic that I can think of.

Still confused, not a problem let’s go through this step-by-step.

Your Blog Categories

Open up a document inside of Google Analytics and jot down all your blog categories.

For instance, if you’re blogging in the gardening niche, you probably have some of the following categories:

  • Gardening Gloves
  • Gardening Tools
  • Gardening Gifts for Women
  • Gardening Books

You kind of get the idea, I don’t know anything about gardening. I just went to Amazon and searched the term Gardening and got these ideas.

Next, write down all these subcategories in your Google Document. Now that you have your main category, which is Gardening, you will now brainstorm ideas under the subcategories.

Come Up With Content Ideas for Your Sub Categories

Use a keyword tool or Pinterest to get some blog post ideas you can write about. Make it a point to brainstorm topics for every subcategory on your blog.

It may take some time to come up with 100’s of blog content ideas you can write. However, the more time that you spend brainstorming at the beginning the easier it will be.

Eventually, you’ll have a bunch of blog topics that you can write about that actually helps your audience.

Sit Down and Write

How to Create A Blog Schedule So You Can Focus On Blog Growth

Once you have spent time brainstorming ideas you can use for your blog. It’s time to just sit down and write. Don’t think, just write.

When you are done writing, add that post to your blog schedule. If you publish new content twice per month, you will schedule that blog post in WordPress for a future date.

So instead of clicking on “publish now”, you will schedule it to publish for a future date.

Repeat the Process

Now that you have your first blog post scheduled in advance, write your next blog post and do the same thing. Keep scheduling them for future dates.

Before you know it, your editorial calendar will be filled up with fresh content. Don’t forget about going back to proofread them and create your social media images.

Now that You Are Ahead

You can focus on the promotional part of your business. You can reach out to guest post on blogs like the Internet Marketing Blog or you can focus on learning social media.

Heck, you can even take time to create new autoresponders for your email list.

The most important thing is to keep writing content for your editorial calendar. Make sure that you are always 1-2 months ahead with your writing.

This will help remove a lot of the overwhelm that comes with growing a blog.

Final Take Away

Blogging is fun and can be rewarding after a while. While your blog will not grow overnight.

As long as you stay consistent with publishing fresh content and promoting your blog, you will see the benefits.

You might eventually start to see some income from your blog. A blog schedule will help you keep your blog up to date with fresh content that speaks to your audience.

Plus you will have more time for those tasks that actually take your blog from hobby to business.

Do you have a blogging schedule for your blog?

If so what process do you use to create it?

Let me know, I’d love to hear how you run your blog.


How to Create A Blog Schedule So You Can Focus On Blog Growth


 

How to Create A Blog Schedule So You Can Focus On Blog Growth by
2017-12-19T05:36:57+00:00 December 11th, 2017|26 Comments

About the Author:

Susan Velez
Susan Velez is a WordPress freelancer helping new bloggers start, grow and monetize their passions through blogging. Visit Susan on her blog at susanvelez.com

26 Comments

  1. Sandeep December 12, 2017 at 3:43 am - Reply

    Excellent aгticle. Keep writing such kind of info on your site.
    It’s the little changes that maҝe the biggest changes.
    Thanks a lot for sharing!

  2. lisapatb December 12, 2017 at 4:24 am - Reply

    HI Susan, nice to see you here! I try to publish every week but leave room for bi-weekly at times. Life can surely get in the way. This past weekend my dad was in the hospital so the blogging routine had a take a back seat. But having posts ready to go is a great way to avoid a lull.
    I try to have 2-3 in advance. It really is a great way to grow the blog!

  3. Freddy G. Cabrera
    Freddy G. Cabrera December 12, 2017 at 11:51 am - Reply

    Hey Susan!

    Great post and very helpful tips!

    This is something I did not do at the beginning of my blogging journey. And actually, I started doing this, this year. It’s never too late to learn the right ways, right! 🙂

    I find doing this super helpful to grow a blog’s audience and eventually build it to profits. You need to be organized and be smart with the way you are building your blog. There are many tips we can learn from, and this one on blog scheduling is a super important.

    I do the same thing you do. I use Google Documents to help me keep organized. What I’m doing now is writing a few articles every week and save them into my Google documents. Then I choose the ones I want for my blog and the ones I want for guest posts. I like batching my articles, that way I always have a few to choose from for the week.

    Of course, these articles have to be of high quality. It is very important that you solve problems in your niche market.

    Thank you very much for sharing this valuable blog post on my blog here, Susan!

    I really appreciate it! 😀

  4. Susan Velez December 12, 2017 at 5:18 pm - Reply

    Hi Sandeep,

    Glad you liked the post, thanks for taking the time to stop by and comment on Freddy’s blog.

    Have a great day 🙂

    Susan

  5. Susan Velez December 12, 2017 at 5:20 pm - Reply

    Hi Lisa,

    I totally understand about life getting in the way. I actually had to deal with life issues this week. The great thing is that I always batch my articles and that definitely helps.

    The great thing about blogging is that we can always get back on track. Hope your dad is doing better.

    Thanks for taking the time to stop by and comment.

    Have a great day 🙂

    Susan

  6. Susan Velez December 12, 2017 at 5:22 pm - Reply

    Hi Freddy,

    Thanks again for the opportunity to allow me to guest post on your blog.

    Yeah, Google Docs is my go to for helping me stay organized. I find myself writing articles in advance as well and when I feel like giving one away for a guest opportunity, I already have some written.

    Thanks for sharing your tips on how you batch your articles. I couldn’t imagine not batching my posts.

    Have a great day 🙂

    Susan

  7. Dan Guillermo December 12, 2017 at 5:47 pm - Reply

    This is good advise. I for one have a very hard time sticking to a blogging schedule and the result is inconsistent posting. Time management plays a big role for me so that is something I will have to work on.

    I have been using Trello to maintain a blogging schedule as well as keeping my other projects on schedule. It has been working well for me. It looks very much like an electronic version of the image you posted above of a board with post-it.

    I like your idea of sitting down once a month to plan my content. I will try to put that into practice.

    Thanks for your help…..great information.

  8. Bryant Nancy December 13, 2017 at 11:29 am - Reply

    Hi Susan,

    I like your idea of batching the content. Life always gets in the way and it’s really good to do the job in advance and to get a schedule.Trello works best for me, It’s a must-try for bloggers since it creates a calendar of tasks, must-do’s and reminders. I also love the quick diagram you have for blog promotion. Thanks for the additional tips here. Consistency really is the key apart from quality content to earn loyal followers.

  9. Susan Velez December 13, 2017 at 3:01 pm - Reply

    Hi Dan,

    Glad to hear that you’ve been using Trello to help you out with your blog schedule. I personally think it’s extremely important to have some type of system in place to help you with your content marketing.

    I am glad that you found the post helpful. Do let me know how it goes for you once you start implementing it.

    Thanks for taking the time to stop by and comment.

    Have a great day 🙂

    Susan

  10. Susan Velez December 13, 2017 at 3:03 pm - Reply

    Hi Nancy,

    I couldn’t imagine not batching my content. Life does get in the way and if you batch your content, it makes it much easier to focus on other things.

    To tell you the truth, I don’t know what much about Trello. I do use it for my business, but not for my blog schedule.

    Yup, consistency is extremely important for growing a blog.

    Thanks for taking the time to stop by and comment.

    Have a great day 🙂

    Susan

  11. Robin khokhar December 14, 2017 at 12:15 am - Reply

    Hi Susan,
    Sheduling things is importnat to run a blog. And I really apprecuate your effort in writting this amazing post.
    Thanks for the great share.
    Have a good day ahead.

  12. Susan Velez December 14, 2017 at 6:19 am - Reply

    Hi Robin,

    Scheduling blog posts has definitely helped me focus on other things that are helping me grow. I am so glad that you enjoyed the post.

    Thanks for taking the time to stop by.

    Have a great day 🙂

    Susan

  13. Ryan Biddulph December 15, 2017 at 5:40 pm - Reply

    Hi Susan,

    Loving the tips my friend. I am on a M-W-F schedule but am flexible. I just have so much content to share because with all the writing I do and my recent video series with Alonzo Pichardo, I found myself pushing back my podcast and eBook releases for weeks at a time. Lesson learned. I bumped things up, publish 3 times weekly and send a separate email each time. When I bumped up my emails from 2-3 per week, my list size grew. Interesting.

    Sitting down to write is hands down the way to go. All growth happens outside of your comfort zone, and sitting to write is the simplest way to get out of your comfy zone….especially when you do not feel like writing.

    Ryan

  14. Gnaneshwar December 16, 2017 at 2:22 am - Reply

    Hello,

    Nice article. This article has well-explained the concept of content marketing. I completely agree with you that your content must address the wants, needs and interests of your customers. Your content must be relevant and effective. A good content marketing strategy can generate a positive response from consumers and create good relationships with your customers. A good content should be able to provide a solution to the problems of customers. A good content marketing strategy can increase the SEO rankings of a website.

  15. Vishwajeet Kumar December 16, 2017 at 11:59 am - Reply

    Hey Susan,

    Great to see your here in Freddy’s blog. Scheduling is very important for bloggers and I started it when I made blogging as my full-time career. Scheduling can save your time and help you to get most out of your blogging tasks and campaign as well. Thanks for writing this amazing post.

    Have a great day 🙂
    Vishwajeet

  16. Donna Merrill December 17, 2017 at 3:51 pm - Reply

    Hi Susan,

    Nice information here.

    It’s so important to be organized when you’re running a business and pushing to get content publisshed on a regular basis.

    I’m glad to see that you stress the importance of marketing, though.

    Content is great but without marketing it’s not going anywhere.

    -Donna

  17. saksham kukreja December 18, 2017 at 6:22 am - Reply

    I too feel that no one reads my work.
    but the blog is awesome. I can make a schedule now.

  18. tanmay December 18, 2017 at 8:24 am - Reply

    Hey Suzan
    Such an great article i was also confused how to schedule blog article and your article made my day after reading it i will now focus on my blog growth

  19. asad December 19, 2017 at 10:59 am - Reply

    Susan, you are right. I am new at blogging business. One do not find much time in writing blogs while one is also doing a part time job for website budget and whenever you sit to write, it takes all your time to think and write technically strong, comparative to a good blogger post, grammatically correct and at the end editing post is also a big deal. so, It is a good idea to write blogs in advance so you may keep calm and able to carry on your blog updating. 🙂

  20. Manish Ransubhe December 20, 2017 at 1:06 pm - Reply

    Hi susan,
    I was facing this problem i don’t no how to focus on my blog so i started to search on google and landed on this site and your article about blog schedule is awesome thanks for this detail information thanks for sharing this tips with us.

    Thank you

  21. SAKET KUMAR December 21, 2017 at 6:04 am - Reply

    Hi susan,

    Thanks for providing very use full information regarding blogging. I think it help to all bloggers

    Thanks

  22. Loretta December 27, 2017 at 12:14 am - Reply

    Great schedule creation tips here! A lot of this is similar to what I do, I like to keep it as simple as I possibly can. For my overall top level schedule I list out 50 topics / titles and then the idea is to publish per week throughout the year, then each month I review what I haven’t written yet, pick some out and start writing outlines, then editing into posts.

  23. Milind Kumar Sahu December 28, 2017 at 8:22 am - Reply

    Great article i have read all your article it was awesome i loved it keep sharing it help us alot

  24. Rohan December 29, 2017 at 2:15 pm - Reply

    Hello susan,Very informative as usual, You have always provided such great tips for aspiring bloggers! thank yo a lot and keep sharing these amazing tips it will really going to help me. keep it up for more

  25. Asna Ahmed February 8, 2018 at 2:07 am - Reply

    Susan, you are right. I am new at blogging business. We can also do that by defining niche and creating a reader persona.Before you can even attempt to draw your target audience to your blog, you have to figure out where they spend their time.I have also tried using the “poster boy” formula. It’s a lot like ego bait, but it takes the tactic to the next level. Find a few particular influences, and find a particular piece of strategy or technique advice from them.This really helpem me for my website GLEAMDIVA.Thanks for providing very use full information regarding blogging. I think it help to all bloggers

    Thanks.

  26. coriramos March 15, 2018 at 2:07 pm - Reply

    Hi Susan,

    It’s great to see you here! Thanks for sharing these great tips. The one thing I could never do is get ahead of my blog posts. I managed to be able to get one week’s worth but then life would get in the way and I get back to old habits.

    Earlier this year I changed my posting schedule to better balance my two blogs. It’s slowed own my traffic because I’m not posting as much but I have time to sit and write after brainstorming which is best because that’s when ideas are fresh.

    There really wasn’t a process to it. I just took the best posting days and went with that. I do like your idea of creating a post for the different topics on my blog. There are some I haven’t written about in a while, so thanks for that reminder. 🙂

    Great post Susan!

    Cori

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