Last Updated on May 28, 2023 by Freddy G. C.
Today you are going to learn how to grow your business with Instagram marketing by following 8 simple tips.
Instagram marketing is a great strategy with huge potential to get more eyeballs to your business.
Instagram is ranked in the top 5 most popular social media networks worldwide.
The growth of this social network is incredible.
Instagram gained more than one billion active users within a short period because users love to watch visual content.
The key to the success of your business with Instagram marketing more than other social media platforms is by gaining more engaging audiences and building online communities to get a potential customer base.
For small businesses, it is essential to engage with your customers and target audiences to create brand awareness.
Since the competition on Instagram is growing day by day, develop your brand with a unique marketing strategy and stand out from the crowd.
Engagement on Instagram is the main reason for business growth than your followers count.
How To Grow Your Business With Instagram Marketing – 8 Hacks
Create quality content and bring your digital presence to grow your business in the following ways.
1- Create Business Profile With Eye-Catching Bio
Instagram is a vast area for business people to engage in it with multiple features.
But to access it, your account must be a business account.
When you just sign in with your email address or mobile number, it gets into a regular account like a user.
To utilize all features of Instagram, convert to a business profile in the setting option.
It automatically links with your company’s business profile on Facebook.
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With the analytics tool on Instagram, you can know the metrics of your audiences where they engage in your post and know the CTR (click-through rate) of your CTA button.
After converting your profile to a business, focus on creating a catchy bio to gain the attention of many visitors.
All the users on Instagram will first visit the profile before following any person.
So Instagram gives you the advantage of writing 150 characters on your bio.
Convey the users with a short description of your business using creative and engaging content.
Also, provide the contact info like mail address, mobile number, and your business location to track you easily by your audiences.
It is also applicable to include one link like the CTA option, where you want your audience to land while clicking on it.
Last but not least is your profile picture and username.
It should be unique and identifiable that should tell your brand’s personality.
2 – Know And Connect With Target Audience
Publishing content on your Instagram account will not improve your business.
First, you have to know your audiences and then connect with them to create brand awareness.
Instagram gives plenty of options to know your audience.
You can analyze your competitor’s accounts and know their followings because your competitors’ followers will also have an interest in your business.
So, getting more audiences on Instagram will be easy if you know your target audiences.
The average engagement of the audience on Instagram increases by 7% more than on Facebook.
If you want to increase your audience count, connect with the followers with your interaction to gain attention and build brand trust among your followers.
Show your online presence by responding to all the comments on your post.
The reply against their comments will reach your business to heights and increase your sales revenue quickly.
If you receive more comments, you simply hit the like button to create a positive impact on your business.
Also, gather the positive feedback of your followers or customers and post it as a separate one to increase the engagement rate.
3 – Use Instagram Stories For Higher Engagement
Instagram stories emerged in the year 2016 as an equivalent to Snapchat.
You can post multiple images and videos for about 15 seconds in a slide show format.
The stories you post will appear on your follower’s home page at the top and will disappear automatically after 24 hours.
You may think that since posts are temporary, they will not be useful to grow your business.
But the real fact is that your audiences easily notice stories since it appears at the top.
People can also easily interact with you directly by seeing your engaging content in stories.
Instagram has additional features on stories like filters and stickers.
Filters help you to edit your photos and videos you post whereas stickers will help you to include some questions, quiz, location, etc. to engage your audiences and to build a good relationship with your followers.
Some of the engaging stickers are listed below.
Question Sticker – Using this sticker will allow you to ask questions to your followers and get suggestions from them easily.
Quiz Sticker – You can ask multiple-choice questions to your audiences and know the vote result that determines which option gets the maximum hit.
Location Sticker – When you visit a place and post a picture or video, you can tag the place directly, and your audience also will know about the places you visit.
Countdown Sticker – If you are introducing a new product or any interesting feature on your brand, use this sticker to set the time and the date and create curiosity among your followers.
4 – Bring Out Your Thoughts Through IGTV
Instagram is all about visual content, and to bring out an extra special application, it has launched an IGTV feature to make long videos.
IGTV allows you to shoot a video for a maximum of 15 minutes, and if you are a verified user, you can post for an hour.
With your unique content and creative skills, increase IGTV video views to boost your brand visibility and get more followers.
There are multiple ways to increase engagement with your IGTV video creation.
You can clearly explain your business and show your product visually so that it will be easy for your audience to know about your product in detail.
Since IGTV is to watch long videos, it is very important to keep your audience engaged for the whole video without skipping it.
For that, Instagram provides a preview option of 15 seconds on IGTV video that appears on the Instagram feed of your followers.
Make a preview that should give the short information of your whole video in an attractive way and should encourage your followers to watch the full video.
You can also make them comment by leaving a short message on your video with questions and suggesting their opinion in the comments section.
5 – Regularly Posting Your Content
People will check your regularity on Instagram by viewing your feed and will notice how often you post your content on Instagram.
If your online presence is regular, then it creates trust in your brand by the new audiences.
Since you are a small business, creating brand trust is essential to growing your business in the right way.
Posting your content once or twice on your page will be sufficient for your audience to know about your business.
Also, the content should be unique and creative to convert the visitors into your followers or potential customers of your product.
The manual posting on Instagram sometimes becomes difficult if you are busy with some other work.
So to neglect it, Instagram introduced a scheduling option to post your content without any delay.
Know your follower’s online presence from the Instagram insights tool and schedule your post at a specific time to get more reach for your content.
Usually, the correct time to post on Instagram is between 11 AM to 1 PM and 5 PM to 7 PM to get more engagement for your posts.
Schedule the most important posts on weekend days to reach your content in an engaging way to your audiences.
Posting your content on a regular basis will place your brand at heights.
6 – Combine With Influencers
The best way to boost your marketing strategy on Instagram is to partner with influencers related to your business.
They help to publish unique and creative content for your brand and increase your reach to larger audiences.
Since Influencer will already have huge followings, it will be easy for them to engage their audiences with your brand.
There are three types of influencers on Instagram;
- Nano influencers
Since you are a small business, micro-influencers will be the best to gain more engaging audiences with a small budget that is suitable for you to join with them.
More than macro-influencers, micro-influencers will have trustful audiences because of the way they engage with their followers.
Though micro-influencers have fewer audiences, they will have audiences who trust them.
So if they post content related to your brand, their audiences will surely visit your profile to follow you.
If your whole revenue is low, you can send your product to them for review for free and ask them to post a video regarding the review of your product.
7 – Host Contests And Giveaways
Usually, people will show interest if any promotions, discounts, or contests are occurring.
Instagram is also a place to engage your audience by conducting some contests and giving prizes.
This helps to drive a massive number of followers to your account and increases brand awareness easily.
Use different and unique ideas to make your followers participate in your contest.
You can either run a selfie contest, hashtag contest, Instagram caption contest, or even quizzes to bring interaction with your followers and find new audiences to your brand.
You can also run contests in a way that allows your followers to tag their friends in comments according to your contest content.
It becomes a great way of engaging with your audiences and friends that also make their friends follow you if all your posts are attractive.
Announce the winner at the end of your contest and publish a separate post on your page, tagging the winners in the news feed and on Instagram stories.
Also, ask the winners to share the post on their page so that more people will know about your brand.
Reward the useful prizes that may be the product of your brand or any other attractive prizes to improve brand awareness.
8 – Usage Of Hashtags
The hashtag is the primary key for the success of your business to grow with more engagement.
It plays a vital role in improving the visibility of your content to many new audiences.
Using hashtags on each of your content will increase your followers count beyond your target.
Instagram allows you to use a maximum of 30 hashtags on each of your posts but stuffing more hashtags will not perform better, which may intend users to skip your post.
So the hashtags with seven to ten hashtags are enough to gain more engagement to your post.
The important thing to be kept in mind is that the hashtags should be relevant to your content and don’t repeat the common hashtags over and over in your continuous post.
If you find difficulty in getting the relevant hashtag, Instagram provides you a way to get it at the bottom of your feed.
Tap the search bar and type the keyword you want to search for hashtags.
Then, you will have the list of hashtags as a result showing the number of posts using the same hashtags.
Pick from the list but choose the hashtags with a minimum number of post usage so that your content will be easily visible to new audiences.
Also, use your branded hashtag, i.e., the symbol # followed by your brand name in each of your posts, to make it popular among new audiences and grow your brand awareness.
If you are a small business person and you are not adding Instagram into your marketing plan, you miss out on the huge opportunity to grow your business.
There is enough information and tutorials online for your to learn how to grow your business with Instagram.
Instagram is an excellent place for you to get engaging audiences and potential customers to your brand.
Including the above points, there are tons of opportunities to grow your business among one billion active users and make your brand reach enormous heights.
Use your creativity in your content with engaging ideas and stay ahead of your competitors.
How To Grow Your Business With Instagram Marketing - 8 Hacks by Caterina Taylor
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