Keyword Research and On-Page SEO Suck! Here’s What You Need to Know

I’m a rebel.

I don’t do very well following rules.

I like to step out of lines so I can do what I came here to do ….

Explore and experience!

Keyword Research Sucks! Here’s What You Need to Know

One of the challenges I’ve had when I first started blogging, was coming up with new content ideas while staring at a bunch of different keywords in front of me.

Here’s the interesting thing about on-page SEO

It almost feels as if these on-page SEO rules and guidelines control your content creation skills. And this causes you to spend more time creating content.

I know I can write fast and create a magnificent, valuable, and entertaining, new blog post in no time, once I know what I want to write about.

What can sometimes take hours ….

The keyword research, the brainstorming to come up with an idea for a new piece of content, and following the on-page search engine optimization.


It is recommended to do keyword research and find the best long tail keywords for better SEO … and blah blah blah…

I know.

I’m not disregarding the keyword research nor on-page SEO, at all.

It is important to learn the keywords people use when searching for specific information in the search engines. And to use them in your content.

The problem

Sometimes you can get overwhelmed with all of the keywords and optimization – and that can affect your writing creativity.

I’m a writer at heart.

I just want to write about the things that are important to me and to the people I’m sharing with.

I also don’t have all day long to come up with just one new blog post.

Your time is very valuable. And if you want to get ahead fast, you want to be cranking out super valuable and high converting content consistently.

SEO is such an important part of my blogging strategy – but sometimes it can hurt my brain when I’m brainstorming for new blog post ideas.

True story.

On-page SEO can trap you …..

I start to think about the Title of the new blog post and that it must be “Search Engine Friendly” (in other words; have a keyword in there).

This reduces my ability to come up with an awesome, creative, high converting title. Because I’m worrying too much about the words I “should” use.

I start to think too much about how I’m going to incorporate all of these other long tail keywords within the content I come up with.

This cripples my creative mind and it drains energy from my imagination fountain. All of a sudden my mind starts to think like a typing robot and not a real human being looking to genuinely help others.

Don’t let this happen to you.

It’s late at night, you are sitting down in front of your computer, scratching your head trying to solve this big blogging and SEO puzzle – when all you’re trying to do is come up with a new title along with a new content idea.

This is an unnecessary use of energy!

Don’t hurt your copy-writing skills

If you want to build a massive online audience then you must work on your blog conversion rate.

Every new piece of content you put out should have the purpose of attracting new readers and converting as many of them into subscribers.

Your content has to be great. Not just good.

And I don’t know about you but I tend to come up with such great content when my focus is 100% on writing, helping, and creating.

Personally, when all I want to do is craft a new great piece of content full of value, a bit of humor, and a few interesting stories, I don’t want to think about keywords. It throws me off!

I write best when I am free to write freely – with no other (subsconcious) thoughts in the back of my mind.

This is what it takes to become a great blogger in any niche, in my opinion.

Writing with passion and value.

I often pay attention to the writing style of the most successful bloggers in the world wide web, and they all are good writers with real intentions to help out in their niche marketplace.

They offer tremendous value to their niche audience, and it all starts with their content, with the way they write and teach through words and digital content.

Leading with real value

Sprinkling my content with long tail keywords is the last thing I do and the last of my worries. Of course, I don’t ignore this part of blogging, I simply do not stress too much about it.

You should aim to become one of the best bloggers in your niche and start crushing it!

You want to become that pro blogger who you admire and is super successful.

If you want to make a living blogging online, you have to become one of the best in your niche.

There is no question about it.

It is a must that you start your new blogging career with this attitude.

Start crushing it from day one!

This is why it is super important that before you begin blogging, you already have a proven plan for success.

You need to create your own blogging schedule and blueprint that you can follow.

Building a successful blog in any niche takes a lot of work, effort, and consistency.

Blog smart

Work on both, your blog conversion optimization and search engine optimization.

Don’t let them interfere with each other, though. Be smooth about it.

The search engine optimization you need to implement these days is simple. I don’t think you should focus so much on the on-page SEO. Focus more on solving problems in your niche like no one else!

What you should do

I’d recommend to do your keyword reasearch once – every month. This is what I would do, I’d gather a bunch of long tail keywords and use them accordingly as I create new content for the month.

I usually come up with 100+ long tail keywords.

Save all of your keywords in a spread sheet document. I use Google Docs for easy access.

This is a great way to always have keywords to look at while creating your content. It’ll be a lot easier to incorporate keywords naturally as you craft your new piece of content.

I get all of the keyword research I need to do out of the way early, that way I can focus more on my art.

Creating super valuable and awesome content

After years of following pro bloggers like Neil Patel, Pat Flynn, and Derek Halpern, I’ve realized one thing, their content is never fully optimized for the search engines.

They care more about delivering an EPIC piece of content that solves specific problems for their niche audience – than anything else.

This is the same approach you need to have if you want to build a successful blog online.

If you want to make money blogging, in any niche, simply help more!

The more you help your niche audience, the more traffic you can attract, and that will result in more subscribers.

And those subscribers can turn into customers – if you do everything right.

Essentially, this is the basic concept of how to start a blog and make money blogging online.

Of course, there is a science to building a passive income online with a niche blog.

You will learn it all here on this internet marketing blog, so don’t forget to subscribe to get blog updates.

People love to read unique content. Content that STANDS OUT.

Content that stands out gets remembered.

What Blends In Gets Ignored. What Stands Out Gets Remembered. Click To Tweet

Don’t you want your blog posts to stand out and scream unique??

Don’t you want your audience to always remember your content??

Of course you do!

You can’t craft such amazing content when you are always caring too much about the words you use and how you use them, and how often, and all of that annoying stuff that comes with on-page SEO.

Lead with real value first, optimize for the search engines second (and naturally). If keywords flow, they flow, if they don’t, they don’t. End of story. Continue on writing from your heart.

Put yourself in the position of your ideal reader. Consider every detail and get in the zone when you are writing your new content.


At the end of the day, the truth is …

The search engine love comes naturally when you focus on the quality of your content.

There is no need to stress too much about keywords and on-page optimization. If it is getting in your way of creating such valuable content, do something about it. Follow my tips here.

What do you think??

I’d love to hear from you. Have you experienced the on-page SEO trap when coming up with new content? Please leave your thoughts in a comment below.

If you found this information valuable please share it with others who might benefit from it.

Thank you so much for passing by!

Keyword Research and On-Page SEO Suck! Here's What You Need to Know


About the Author:

Freddy G. Cabrera
Modern nomad. Calisthenics maniac. Living me dreams. You should live yours too.Thank you for coming by. Follow my daily life on Instagram. Don't forget to subscribe for blog updates. I really appreciate your visit and your support. One Love.


  1. Lisa ??? (@Lisapatb) January 23, 2018 at 5:19 am - Reply

    Freddy, I have certainly experienced it YES and I believe you are on to something. Write for the right purpose and don’t get caught up in 100% SEO tactics. You must understand SEO but use it gently πŸ™‚
    I often get caught up with titles and analyzers. I’m starting to go without them and use ones that make more sense. Thanks for the advice here!

    • Freddy G. Cabrera
      Freddy G. Cabrera January 24, 2018 at 2:50 pm - Reply

      Hi Lisa!

      I’m happy to hear that! … I know I’m not alone in this! πŸ™‚

      It happens, right. The SEO tactics can hold you back and it’s good to recognize it.

      Thank you so much for coming by Lisa!

      Best regards! πŸ˜€

  2. Yasir Khan Saqlaini January 23, 2018 at 6:17 am - Reply

    Hello Freddy,

    That is really well written article about On page seo. I have also some experience about on page seo. i use related search in meta description and in the post also. Can we rank a post with only on page seo?

    • Freddy G. Cabrera
      Freddy G. Cabrera January 24, 2018 at 2:48 pm - Reply

      Hi Yasir,

      Yes, it is possible to rank a page with only on-page SEO. On-page SEO has to be implemented very well on the page’s content in order for that to happen.

      For instance, Google loves articles with 2,500+ words that have great value for an audience. If you publish such content and give it enough promotion, the search engines can start ranking your page for more relevant keywords. One of the important factors is the Bounce Rate. Keeping your bounce rate low is important for rankings.

      I hope you are learning more here!

      Thank you so much for coming by Yasir!

      Best regards! πŸ˜€

  3. Colin Thomson January 23, 2018 at 6:59 am - Reply

    Great article thanks Freddy. Points taken and will implement too. Especially the point of doing keyword research once a month. Brilliant.

    • Freddy G. Cabrera
      Freddy G. Cabrera January 24, 2018 at 2:43 pm - Reply

      Hi Colin!

      I’m glad you find this information helpful. This is what helps me stay more focused on my content creation.

      You have to become a very creative blogger, so you should be smart about your energy and time. It does take a bit of work to craft a great and entertaining blog post.

      Thank you so much for coming by Colin!

      I appreciate ya!

      Best regards! πŸ˜€

  4. Nichye January 24, 2018 at 12:53 pm - Reply

    Hey Freddy
    Such an amazing article , i really appreciate your effort in this article , you have nicely done in one all about on page and keyword research , but freddy i want to know which source is better for paid traffic ?
    Thank you for sharing great post

    • Freddy G. Cabrera
      Freddy G. Cabrera January 24, 2018 at 1:52 pm - Reply

      Hi Nichye!

      I’m not an expert in paid advertisement but I have used Facebook Ads before with good results. But, before you do any paid ads I would highly recommend you to invest in the right education to do it right and make sure you don’t lose money. If you are looking for blog traffic you can try

      I hope this helps!

      Thank you so much for coming by and visiting us here! πŸ™‚

      Best regards! πŸ˜€

  5. joel fernandes January 24, 2018 at 2:10 pm - Reply

    so you dont use a keyword research tool?

  6. Moss Clement January 25, 2018 at 4:12 am - Reply

    Hi Freddy,

    What a remarkable article, useful for everyone blogger – pro or newbie. In fact, i have always focused on getting my SEO correctly, and this can take away the time meant for mapping out a strategy for a high-quality content.

    Recently I discovered that high-quality content is the best way to go, and with your article highlighting the best tips and insight, I think it make it a lot easier now than ever.

    Even with that said, we still need to research our keywords and use them, but not to put all our focus on keywords.

    Thanks for sharing!

    • Freddy G. Cabrera
      Freddy G. Cabrera January 25, 2018 at 10:46 pm - Reply

      Hi Moss!

      You’ve got it!

      I’m happy to hear you enjoyed this information!

      Thank you so much for passing by!

      Best regards! πŸ˜€

  7. Ryan Biddulph January 25, 2018 at 3:53 pm - Reply

    Hi Freddy,

    Totally vibe with your message buddy. I did not focus on SEO and onpage stuff until I got my writing down pat. First, learn how to write by allowing the words to flow. Do not get bogged down with the SEO stuff because the stiffness of SEO-obsessed bloggers is painful to stomach. Write with passion. Let it flow. Then you can dive in and do your onpage stuff.

    I have also found that getting your offpage SEO down pat via guest posting on top blogs in your niche is an incredibly powerful way to rank higher on Google. I teeter around pages 3 to 5 for a “blogging” search which is as competitive as it gets in the blogging niche.

    Great read!


    • Freddy G. Cabrera
      Freddy G. Cabrera January 25, 2018 at 10:16 pm - Reply

      Hey Ryan!

      I’m glad to hear that! That is a great approach.

      I would focus more on the off-page SEO. And guest posting alone can help a lot. That is proven and you are a living testimony! πŸ˜‰

      Thank you so much for coming by!

      Best regards! πŸ˜€

  8. Freddy G. Cabrera
    Freddy G. Cabrera January 25, 2018 at 10:44 pm - Reply

    Hi Asad!

    Thank you so much for passing by!

    Best regards! πŸ˜€

  9. Ping January 28, 2018 at 1:52 am - Reply

    Hey Freddy,
    Great article indeed on on-page SEO…’ll sure implement those tips πŸ™‚

    • Freddy G. Cabrera
      Freddy G. Cabrera January 28, 2018 at 10:17 pm - Reply

      Hey Ping!

      I’m glad you found this helpful!

      Thank you so much for passing by!

      Best regards! πŸ˜€

  10. Nancy Bryant January 28, 2018 at 10:39 am - Reply

    Cool post, Freddy. Good point on writing, helping and creating. I’ve seen the same strategy from Neil Patel. Long read but simple, interesting, and helpful. I agree valuable content with the right audience and the intention to help is necessary. Great suggestion on doing search using LTK once a month. Thank you!

    • Freddy G. Cabrera
      Freddy G. Cabrera January 28, 2018 at 10:12 pm - Reply

      Hi Nancy!

      Yes, Neil Patel is one of the best bloggers right now, in my opinion.

      At the end of the day, it is all about how much you can help and how you can help people in your niche market.

      I’m glad you found this helpful!

      Thank you so much for passing by!

      best regards! πŸ˜€

  11. Stefan Alexander February 1, 2018 at 10:34 am - Reply

    Hi Freddy, you are 100% right. Focusing too much on keyword research rather than content creation and promotion will kill all your efforts. In fact, even Google is moving away from ranking sites based on keywords they use, but they are looking at their context and semantics. So, the less you worry about keywords, the more chances you get to rank for relevant keywords. There is a lot to do in that way and I am happy to say I’m excited to never have to worry about keywords! Thanks for great content!

    • Freddy G. Cabrera
      Freddy G. Cabrera February 2, 2018 at 2:19 pm - Reply

      Hey Stefan!

      You are onto something there my friend. Google wants to take great care of their user, so if your content is taking great care of that user, regardless if your content is well-optimized or not, they will rank you high. It’s common sense!

      Thank you so much for passing by and leaving a helpful comment!

      Best regards! πŸ˜€

  12. vaibhav patel February 2, 2018 at 1:09 pm - Reply

    Great article thanks for sharing this information Hey Freddy,
    indeed on on-page SEO…

    • Freddy G. Cabrera
      Freddy G. Cabrera February 2, 2018 at 1:55 pm - Reply

      Hey Vaibhav!

      I’m glad to hear this!

      THank you so much for coming by!

      Best regards! πŸ˜€

  13. ronith February 7, 2018 at 2:19 am - Reply

    Hey Freddy, It’s great article.nice work. I will definitely implement those tips on my website.

  14. Siddhartha February 7, 2018 at 4:18 am - Reply

    Thanks for helping me. I was searching keywoard researching in website since 30 days but i didnot got any knowledge or proper information thank you for such a wonderfull article.

  15. Prosper Noah February 9, 2018 at 4:48 am - Reply

    Thanks for taking time to explain this!
    Yes keyword research is very OK to get more organic traffic but shouldnt take more of your time writing

  16. William A February 23, 2018 at 7:02 am - Reply

    Very informative and It was an awesome post. I love reading your fantastic content. Thanks for sharing it with us. We are so greatful to your sharing.

  17. Neeraj Jivnani March 17, 2018 at 3:32 am - Reply

    HI Freddy ,
    Amazing post , very well explained each and everything point. thank you for sharing.

    • Freddy G. Cabrera
      Freddy G. Cabrera March 17, 2018 at 11:54 pm - Reply

      Hey Neeraj!

      I’m glad to read that!

      Thank you so much for coming by!

      Best regards! πŸ˜€

  18. Napoleon Dawoud October 31, 2019 at 7:36 am - Reply

    First off I want to say terrific blog! I had a quick question which I’d like to ask if you do not mind. I was curious to know how you center yourself and clear your thoughts prior to writing. I’ve had a hard time clearing my thoughts in getting my ideas out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any ideas or hints? Appreciate it!|