Njira 10 Zanzeru Zopezera Omvera Anu pa Social Media

Idasinthidwa Komaliza pa Januware 18, 2023 by Freddy GC

Kaya ndinu eni ake abizinesi kapena otsatsa digito, ndikofunikira kuti mulankhule ndi anthu oyenera pa intaneti (komanso osagwiritsa ntchito intaneti, inde!). Ngati mukulankhula ndi aliyense, ndiye kuti mukungowononga mwayi wanu wofikira anthu omwe amatha kutembenuka. Muyenera kuyang'ana kwambiri kulumikizana ndi msika wanu wabwino.

Ndipo, malo abwinoko oti muyang'ane omwe mukuyembekezera makasitomala kuposa chikhalidwe TV?

Ndi akuti 4.66 biliyoni ogwiritsa ntchito pazama TV padziko lonse lapansi, ndizosavuta kuwona chifukwa chake mabizinesi ochulukirachulukira masiku ano akutenga mwayi wopeza omvera awo kumeneko. Ngati simuli m'gulu la mabizinesi awa, mukuyembekezera chiyani? Yakwana nthawi yoti mulumphe pagulu ndikugwiritsa ntchito mphamvu zama media!

Nanga n’cifukwa ciani? Chifukwa chiyani muyenera kukhala ndi nthawi yodziwana ndi anu msika wolunjika ndi kuwafikira iwo?

Zosavuta: mukamamvetsetsa bwino, mumatha kupanga kampeni yabwino yomwe imagwirizana nawo, zomwe zimawonjezera mwayi wawo wosintha kukhala makasitomala enieni.

Tisanafufuze njira 10 zanzeru zopezera omvera anu pawailesi yakanema, tiyeni tifotokozere chomwe mukufuna kwenikweni.

Kodi Omwe Akufuna Ndi Chiyani?

Mwachidule, a omvera omwe akutsata ndi gulu linalake la anthu mukufuna kufikira ndi uthenga wanu wamalonda. Ndiwo omwe ali ndi chidwi chogula zinthu zanu ndi/kapena ntchito zanu. Nthawi zambiri amagawana makhalidwe angapo, kuphatikizapo chiwerengero cha anthu ndi makhalidwe.

Kukhala ndi chidziwitso chomveka bwino cha omvera omwe mukufuna kumapangitsa kuti zikhale zosavuta kuti muwapambane. Ndi chifukwa mudzatha kupanga zotsatsa zomwe zimagwirizana ndi zomwe akufuna komanso zosowa zawo. Adzakuonani ngati mtundu womwe umawapezadi, ndipo pamapeto pake adzawapangitsa kuti akukhulupirireni mokwanira kuti agule zopereka zanu.

Muyenera kusankha omvera anu potengera kafukufuku, osati momwe mumamvera m'matumbo. Chofunikira ndikuyika chidwi chanu pa ogula omwe ali ndi ndalama zambiri muzinthu ngati inu, komanso zinthu zomwe mumapereka ndi / kapena ntchito zomwe mumapereka. Musazengereze kukhala otsimikiza kwambiri, makamaka ngati cholinga chanu ndi kukwaniritsa mitengo yabwino kwambiri yosinthira.

Kumbukirani, komabe, kuti anthu omwe sali m'gulu lanu lazamalonda angathe kugula kuchokera kwa inu. Sikuti ndizofunika kwambiri pokonzekera njira yanu. Nkhani yake ndiyakuti, mutha kugulitsa kwa aliyense, koma simungayang'ane aliyense.

Njira 10 Zotsimikizirika Zopezera Omvera Anu pa Social Media

Ndiye, kodi mungatani kuti mupeze makasitomala abwino pamasamba ochezera kuti muthe kuwatsitsimutsa ndikuwapangitsa kuti agule? Malangizo 10 awa akuyenera kukuthandizani kuti izi zichitike:

1. Pangani Anthu Ogula

Ngati mtundu wanu uli ndi anthu ogula kale, omasuka kugwiritsa ntchito chidziwitsocho kwa omvera anu ochezera.

Ngati simunabwere ndi imodzi, khalani ndi nthawi yophunzira makasitomala omwe alipo. Chiwerengero chawo ndi chiyani? Miyezo ya ndalama? Zokonda ndi zokhumba zake? Mfundo zowawa kapena mavuto omwe katundu wanu angathe kuwathetsa?

Mwinanso mungafune kuganiziranso zinthu zina monga momwe amawonongera ndalama, kugwiritsa ntchito mphamvu, komanso gawo la moyo wawo, pomwe amasewera momwe ogula amalumikizirana pazama TV ndikugwiritsa ntchito ndalama zawo.

2. Phunzirani Ndi Mapulatifomu Ati Omvera Anu Amakonda Kwambiri

Mukakhazikitsa ogula anu, yesani kudziwa komwe amakhala nthawi yayitali pa intaneti. Izi zikuthandizani kusankha njira zomwe muyenera kuziyika patsogolo.

Mwachitsanzo, ngati mukuyang'ana omvera achichepere, Instagram ndi Twitter ziyenera kukhala zomwe mukupita. Pafupifupi theka (48.63%) la ogwiritsa ntchito onse a Instagram ndi 38.5% ya ogwiritsa ntchito Twitter kukhala pakati pa zaka 25-34. Ponena za mibadwo yakale, Facebook ingakhale njira yabwino.

Mutha kusintha mapulatifomu anu nthawi zonse mukamayenda. Ngati positi ikugwira ntchito bwino papulatifomu imodzi koma osati pa ina, ndikwabwino kusintha.

3. Kafukufuku Makasitomala Panopa

Makasitomala anu apano akhoza kukhala magwero ofunikira azidziwitso ngati mukufuna kukula malonda anu patsogolo. Apa ndi pamene kafukufuku amabwera.

Gwiritsani ntchito kafukufuku kuti mudziwe malo ochezera a pa Intaneti omwe ogula omwe alipo amakonda kwambiri. Mutha kuphatikizanso mafunso otsatila monga chiyani mtundu wazomwe zili nthawi zambiri amadya komanso zomwe amatsatira.

O, ndipo nthawi iliyonse mukakhala ndi olembetsa atsopano a imelo, mutha kuwatumiziranso kafukufuku womwewo.

4. Pezani Phindu la Zida Zomvera Anthu

Dzichitireni zabwino pongokhala kumbuyo ndikumvera zomwe makasitomala anu akunena pa intaneti. Mupeza kuti mukuzindikiritsa zomwe mukuchita pamsika womwe mukufuna kuthana nawo - lingakhale vuto wamba, funso, kapena mutu wonse.

Ndiye kachiwiri, mumazungulira bwanji phokoso lonseli? Zida zomvera zapa media media.

Zida izi zidapangidwa kuti zithandizire mabizinesi kupeza zokambilana za iwo, zomwe amagulitsa, ndi makampani omwe alimo. Komanso, angakuuzeni omwe akupikisana nawo, momwe akuchitira, ndi zomwe makasitomala awo amakonda ndi zomwe sakonda pa iwo. Zina mwa zida izi ndi BuzzSumo, Sprout Social, Mention, ndi Hootsuite.

5. Gwiritsani Ntchito Ma Hashtag Oyenera

Pafupifupi aliyense amadziwa kuti ma hashtag ndi zamphamvu zapa media zida. Alipo kuti athandize ogwiritsa ntchito kupeza zomwe zili ndi mbiri yawo. Kumbali yanu, ma hashtag amakupatsani mwayi wofikira omvera atsopano ndikuwonjezera kuwonekera.

Ichi ndichifukwa chake nthawi zonse muyenera kuphatikiza ma hashtag oyenera pazolemba zanu.

Fufuzani ma hashtag otchuka okhudzana ndi niche yanu, komanso omwe amagwiritsidwa ntchito kwambiri ndi makasitomala omwe alipo. Onetsetsani kuti mumapewa kuwonjezera zambiri pazolemba zanu, chifukwa zingakupangitseni kuwoneka ngati spam. Ndipo, popeza ma algorithms sakugwirizana ndi njirayi, mutha kutsitsa mawonekedwe anu muzakudya.

6. Kazitape pa mpikisano wanu

Mukamagwiritsa ntchito malo ochezera a pa Intaneti kuti mukwaniritse omvera anu, kutembenukira kwa omwe akupikisana nawo ndi lingaliro lina labwino. Kodi akuwapempha ndani? Kodi akugwiritsa ntchito kamvekedwe kotani komanso mawu otani?

Kupatula kuyang'ana omwe amasewera nthawi zonse ndi zolemba zawo, tikukulimbikitsani kuti muzindikire malo ochezera a pa Intaneti omwe akugwira nawo ntchito, ma hashtag omwe akugwiritsa ntchito, komanso kuchuluka kwa zomwe akuchita. Mutha kusakanso mawu osakira omwe mukutsata pamasamba ochezera ndikuwona zomwe akupikisana nawo akuwonekera.

7. Unikani Chidziwitso

Gwiritsani ntchito zida za analytics zomwe zilipo papulatifomu iliyonse kuti mudziwe kuti ndani kuyanjana ndi zomwe muli nazo ndi mitu iti yomwe imawakhudza kwambiri. Izi zitha kukuthandizani kuti muwongolere luso lanu lolowera.

8. Thamangani Zotsatsa

Kuthamangitsa zotsatsa zolipira zapa media ndi njira yabwino yofikira omvera anu mwachangu komanso moyenera. Gwiritsani ntchito zowunikira zotsatsa kuti muchepetse omvera anu, kenako yesani mauthenga osiyanasiyana ndi zowonera mpaka mutapeza zogwira mtima kwambiri.

9. Zojambula Zomwe Mukufuna

Kupanga zinthu zamtengo wapatali zomwe zimalankhula mwachindunji kwa omvera anu kumathandizira kwambiri kukhazikitsa maubwenzi ndi iwo. Fufuzani zomwe amakonda ndikusintha zomwe zili moyenerera, kuyang'ana mitu yomwe amasamala kapena zomwe amakumana nazo kuti zigwirizane nawo bwino.

10. Gwirizanani ndi Osonkhezera

Pali angapo social media influencers msika womwe mukufuna kumatsatira, ndiye bwanji osagwirizana ndi ena mwa osonkhezerawa? Komabe, musanawafikire, yang'anirani momwe akukhalira kuti muwonetsetse kuti sakulumikizana ndi mpweya weniweni.

Ngati muwona kuti otsatira awo akupereka ndemanga ndikugawana zomwe ali nazo, ndipo omwe akuwalimbikitsa akuyankha, mungakhale otsimikiza kuti amagawana maubwenzi enieni, ndipo chofunika kwambiri, kuti ndi okondweretsa kugwira nawo ntchito.

Kuyanjana ndi mayina akulu kwambiri pazachikhalidwe chazachikhalidwe mosakayikira kumathandizira kuwonekera kwanu pa intaneti ndikuzindikirika ndi otsatira awo omwe angakhale ndi chidwi ndi zomwe mungapereke.

Maganizo Final

Potsatira izi ndi kukhathamiritsa kupezeka kwanu pawailesi yakanema moyenerera, mutha kulumikizana bwino ndi omwe mungakhale makasitomala ndikupeza chipambano pazama TV. Zabwino zonse!