Proofreading Tips and Tools for Content Marketing Specialists

Going through the proofreading stage before publishing content for marketing purposes is no longer a recommendation; it’s a necessity.

If you investigate your competition, you will notice that some rivals publish flawless content, while others don’t care much about grammar and spelling flaws.

The posts from the second category don’t look good.

If you don’t offer top-notch content, why bother with content marketing at all?

Proofreading is the process of correcting all mistakes in terms of punctuation, spelling, grammar, and word choice.

This stage won’t take much time, but it will improve the overall quality of the content, as well as the impression your target audience gets.

Now that we clarified the importance of publishing polished content, let’s see how you can achieve that result easily.

Proofreading Tips and Tools for Content Marketing Specialists

1. Make sure there is no plagiarism involved

Your content marketing efforts will be useless if you ignore this aspect.

If you use online resources to compose your articles, you need to reference them properly.

Even if you do your best to express unique ideas with your own words, you should still run the text through a plagiarism detection engine just in case.

Plagtracker is the most popular plagiarism checker. Most content writers and marketers prefer this engine because it provides detailed reports that help them create absolutely unique content.


PaperRater is a multi-purpose tool that functions as a grammar check and plagiarism detection tool. This is one of the rare free tools of this type that actually work.


2. You cannot proofread your own work effectively

The sooner you realize this, the better your content marketing campaign will become.

When you read a perfectly-written magazine or newspaper article, you know it was covered by a team of editors and proofreaders before it was published.

Most online articles and blog posts haven’t been proofed by professionals… that’s why they usually contain silly mistakes that could have been avoided.

Even repetitive words and complex phrases seem natural when you read your own text, but a reader will easily spot the inconsistency.

The eyes of an editor are unbiased.

The best part is that you don’t have to reserve a huge budget for an in-house editor.

Essay Writer is a website where you can get your articles edited, proofread, and formatted by true professionals.
All members of the team are qualified to work on specific types of content, so you will be paired with an expert who will make your article perfect without losing your unique voice.

These editors clearly have a perfect understanding of the English language, but they also have a great base of knowledge in the niche they are covering.The collaborative feature of the platform puts you in charge of the entire process.

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3. Improve your grammar skills

You probably assumed it would come down to this.

Without great grammar skills, it will be impossible for you to make the content perfect.

Don’t be disappointed if English language skills are not your strongest feature.

You can always become better if you stay committed and use tools that will help you master the rules of grammar, spelling, punctuation, syntax, and word usage.

These are the online tools and guides that will help you on that journey:

10 Common Grammar Mistakes that Will Ruin Good Content is a rulebook of flaws you need to eliminate during the proofreading process.If you make sure to cover the 10 points suggested in the article, your content will immediately gain on quality. Of course, you shouldn’t stop there.

Top 10 Grammar Rules You’re Probably Breaking is a short collection of important grammar rules that will make you aware of the most common mistakes.

The .pdf version of this guide is quite convenient, since you can print it out and keep it near your desk.

Quick and Dirty Tips, the website maintained by Grammar Girl, is an essential companion on your journey to becoming a better writer and proofreading.

You’ll find short, but very effective grammar tips that will resolve all dilemmas you have.

GrammarBase is one of the most effective editing and proofreading tools out there. This works as a free Chrome extension, which will warn you about typing and grammar mistakes on the go.

If you are using Google Drive or another online tool for content creation, you will find this extension very useful, since it’s much more intuitive than the built-in proofreading features of most word processors.

4. Don’t rely on a simple spell-check

The Spelling & Grammar feature of MS words is certainly useful, but it won’t do all the work for you.

This tool won’t save you from common errors such as there instead of their, or it’s instead of its.

You need a more powerful online tool to discover these nuances, but remember: automated software cannot replace a real editor.

After the Deadline will locate some of the most common spelling and grammar errors. It will also offer grammar and style suggestions that will help you improve your work.


5. Take some time off!

If you are confident in your grammar skills and you decided to proofread the content without hiring a professional editor, then this is the best advice you can take: give it a rest.

Hopefully, you are not working against a tight deadline, so you can allow the work to settle for few hours or a couple of days.

When you come back to it, you’ll notice flaws that were invisible to your editing eye when you first read the text.

If you just wrote the content, it will seem just perfect when you read it.

When you forget about it for a while, you’ll be able to approach it from a reader’s point of view.

Proofreading is Mandatory for Creating Impressive Content

It doesn’t matter what type of product, service, or website you are trying to promote.

The task of proofreading is inevitable if you want to leave a good impression for your target audience.

If you publish a text full of flaws, its essence won’t matter, since you’ll get many rude comments from people who noticed the imperfection.

You won’t regret implementing the above-listed tips and tools into your content marketing practices.

About the Author:

Robert Morris
Robert Morris is a freelance content writer, elearner and editor.


  1. Nikhil July 20, 2015 at 10:13 pm - Reply

    Hi ROBERT,
    You resolved so many problems here. I am a content writer and a blogger too. From a long time, I was looking for a source on which I can rely on my proofreading needs. Today I found it. It will really help me to improvise the silly mistakes maybe I would have been doing since a long time.

    • Robert Morris July 21, 2015 at 4:27 am - Reply

      Hi Nikhil,
      Thanks! I am glad that you found the post useful.

  2. Eyal KAtz July 22, 2015 at 1:52 am - Reply

    Great advice,
    I live by the last one. I always step back from my “perfect blog post” for a couple of days and then get back to it. I always find at least a couple of things I would like to change.

  3. Chery Schmidt July 22, 2015 at 7:40 am - Reply

    Good Morning Time Freddy!
    Great reminder to all of to proofread our content before publishing it!

    I have never heard of the tools you shared, but Plagtracker & PaperRater look like a few to look into.. I do use the Chrome extension, GrammarBase, I was happy to see that you did indeed mention this one.

    Such an Awesome Post. So worth sharing
    Thanks and have a Blessed Day
    Chery :))

    • Freddy G. Cabrera
      Freddy G. Cabrera July 22, 2015 at 4:56 pm - Reply

      Hey Chery!!

      We always have to make sure our content looks good, right?!! 😀

      Robert shared very useful tools, for sure!!

      I always like to take care of my grammar – especially when English was not my first language. And being a high school dropout, I gotta take the time to learn how to write and spell very well! haha

      Thank you for passing by and leaving a comment, Chery!

      Have a great rest of the week! 🙂

  4. Sonam Asrani July 24, 2015 at 12:05 pm - Reply

    Hello Robert.

    Nice article on Proofread tips and tool for content. For a content writer, Proofread is necessary. And the tools you have written about, seems very useful. I have never heard about such tools, since I use Grammarly for grammar, and small SEO tool for plagiarism. But will try out the above tools someday.

    Thanks for such a useful information. 🙂

    • Freddy G. Cabrera
      Freddy G. Cabrera July 24, 2015 at 8:34 pm - Reply

      Hey Sonam!

      I’m glad you found this information helpful!

      Robert shared very useful tools for content writers. 😉

      Using the right tools, will help you do a right job!

      Thanks for passing by and leaving a comment!

      Have a great weekend!

  5. metz July 25, 2015 at 7:36 am - Reply

    All are great and helpful tips. Newbies and professionals must consider the importance of proofreading.

    There are serious consequences for sending out sloppy content when you’re in business. Question is what are these consequences? First is that if you forget a word or misplace a comma, it can change the meaning and it will cause confusion. Second, your readers may judge you harshly by your spelling, grammar, and punctuation.

    We don’t want this to happen. There are useful tools and tips above that are available to use. I concur that simple spell check is not enough. Essay Writer is handy and a good tool to put things in place and come up with a write up that could magnet lots of reads and builds trust and good impression.

    Give importance of your business and reputation by careful proofreading to build trust with the people who read your content.

    • Freddy G. Cabrera
      Freddy G. Cabrera July 25, 2015 at 10:45 am - Reply

      Hi Metz!

      Great comment you left here!

      You are right. There could be some bad consequences when you do not take the time to care about your grammar and spelling.

      I think one misspell or two is fine, but way more than that is not!

      Thankfully, we can find amazing tools to help us with our grammar and spelling. So, there are no excuse to why your content should have many flaws.

      Robert shared some very helpful tools here!

      Thanks for coming by and leaving a valuable comment, Metz!

      Have a great weekend! 😀

  6. Sunday July 27, 2015 at 3:10 am - Reply

    Proofreading is mandatory for creating impressive contents. I couldn’t agree more to this fact.

    Proofreading an article is one of the most important tasks I mastered when learning how to improve my writing.

    There is no short cut to it because the very best of writing depends on the success of proofreading and editing.

    The tips and tools shared here should remind writers of the essence of applying the right tools and strategies for effective delivery!

    I left the above comment in as well.

    • Freddy G. Cabrera
      Freddy G. Cabrera July 27, 2015 at 10:44 am - Reply

      Hey Sunday!

      Proofreading is one of the most important parts of the content creation process.

      One of the reasons why, I would say, is because people surfing through the internet are often on-the-go!

      So, if they start reading a piece of content, and there are too many grammar errors, and a lot of misspelling, they are probably going to get annoyed and go onto the next site.

      You know what I mean! 😉

      Thanks for coming by and leaving a comment, Sunday!

      Have a fantastic week!

  7. Ivan Bayross August 4, 2015 at 12:06 am - Reply

    Hi Freddy,

    I always stop and read articles on how to craft better Blog posts. Especially when the post is written by a Blogger whose content I’ve grown to respect.

    Tips and Tools for proofreading and Grammar, and I’m in.

    Proofreading as you’ve mentioned is a necessity. If a Blogger wants their content to be perfect in spelling and Grammar proof reading is an absolute must.

    I’m going to check out PlugTracker. I’d never heard of this site before reading your Blog post.
    I’ve been using CopyScape as my go to site for plagiarism fir years.

    PaperRater is another site I’m going to check out to figure out how I can benefit from the services it delivers. Thanks for sharing these valuable resources in this post Freddy.

    Loved the plug for specific Grammar help sites. However, I still prefer my tried and trusted – Wren & Martin – English Grammar text book that I studied in high school. I still have my copy and it is well thumbed.

    Your advice to take a break after you’ve written your Blog post, and return with – fresh eyes – is a really great tip. I do this always. I read an re-read each Blog post a couple of times. Then I take a break and return to editing. I also have another lady who reads my content expressly for picking up my writing spelling, Grammar, and sentence construct errors.

    When both of us are happy, I publish.

    Thanks for sharing this Blog post Freddy. Superb content. My knowledge increased for sure.

    I came to your site from a link on

    • Freddy G. Cabrera
      Freddy G. Cabrera August 4, 2015 at 2:01 pm - Reply

      Hi Ivan!

      Great comment man!! ….

      These are definitely valuable tools for the online blogger. These are tools that can really make a difference in the quality of your blog posts!

      I’m glad you found this post valuable, and you are trying some of these tools. Robert shared some very helpful tools, for sure!

      Thank you very much for coming by, and leaving an interesting comment, Ivan!

      Keep up the great work with everything you are doing!

      Have a fantastic week! 😀

  8. Diana February 29, 2016 at 8:25 am - Reply

    Great post. I think people do not have any reason to not using plagiarism checkers, there are a variety of options.

    • Freddy G. Cabrera
      Freddy G. Cabrera March 23, 2016 at 7:50 pm - Reply

      Hi Diana!

      I totally agree with you!

      I always use such tool to check on guest posts and content that I get to publish on my sites. It is very important to make sure you are no publishing plagiarized content on your sites!

      There are so many tools now – every blogger and content marketer should be using such tools. 😉

      Thank you for passing by and leaving a comment!

      Keep up the great work yourself!

      I’ll see you around Diana …

      cheers! 😀

  9. Cate Hogan March 24, 2016 at 2:51 am - Reply

    Some great tips here, thanks! I use paper Rater all the time. The lovely Leona Hinton just wrote a guest post on my blog you might find equally helpful: 10 Power Tools to Make You an Editing Wizard ( Thanks!

    • Freddy G. Cabrera
      Freddy G. Cabrera March 24, 2016 at 9:13 pm - Reply

      Hi Cate!

      I just checked it out!

      Great content over there as well! 🙂

      Thank you for coming by and sharing value!

      Keep up the great work as well!

      Have a fantastic weekend!

      Cheers 😀