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Ir para o conteúdo
Melhores maneiras de conduzir sua auditoria de site de comércio eletrônico Melhores maneiras de conduzir sua auditoria de site de comércio eletrônico Atualizado pela última vez em 15 de setembro de 2017 por Freddy GC
Você quer se tornar um profissional em auditoria de sites de comércio eletrônico?
Você veio ao lugar certo. Neste artigo, revisaremos uma série de dicas que serão úteis para que você seja um especialista em auditoria de comércio eletrônico.
Por que se tornar um especialista?
No comércio eletrônico, a auditoria é a forma de analisar o desempenho do site e obter insights sobre vários problemas atuais e potenciais. Em outras palavras, é absolutamente necessário melhorar continuamente.
Parece bom o suficiente? Em caso afirmativo, vamos começar discutindo algumas das dicas divididas nas áreas da auditoria.
Usabilidade e velocidade do site No negócio de comércio eletrônico, o desempenho do site é uma parte crítica da IU. A maioria dos usuários da Internet espera uma experiência de navegação rápida, por isso sites decepcionantes geralmente são fechados. Na verdade, 30 por cento dos usuários da Internet entrevistados pela Kissmetrics afirmaram que esperariam 6 segundos para um site carregar antes do engajamento.
Mais coisas para pensar: 79 por cento dos compradores online têm menos probabilidade de comprar em um site com baixo desempenho.
Auditoria para o resgate!
Para executá-lo como um profissional, você precisa concentrar seus esforços em duas áreas:
Velocidade. Teste a velocidade do site o máximo que puder e analise todos os problemas que ocorrerem. Não subestime a importância de investir na melhoria da velocidade. Possíveis falhas durante picos de tráfego . Um site pode ter um bom desempenho em caso de tráfego baixo ou moderado, mas travar completamente se o volume aumentar. Desenvolva um plano para o pior cenário para evitar a perda de clientes. Estratégia de conteúdo Um conteúdo interessante e útil pode ajudar muito a trazer mais tráfego para um site de comércio eletrônico. Aqui estão os itens a serem verificados para garantir que seu conteúdo seja envolvente e inspire a compra.
Independentemente da natureza dos produtos que você está vendendo, você deve garantir que seu conteúdo seja atualizado e atenda às necessidades dos grupos-alvo. Seus clientes podem ter preocupações diferentes ao longo do ano. Você alinhou as necessidades deles e seu conteúdo? É o seu blog de comércio eletrônico produtivo? Analise se o blog fornece uma quantidade suficiente de informações para diferentes grupos-alvo. Elimine conteúdo desinteressante e repetitivo imediatamente. Faça a si mesmo uma pergunta: o seu conteúdo ajuda a resolver os problemas dos clientes? Imagens Os recursos visuais são importantes e você sabe disso. Um auditor profissional de comércio eletrônico também presta muita atenção a eles. Verifique o seguinte:
Otimização de imagem. Cada imagem no site deve ser otimizada com tags alt de imagem . Isso é feito facilmente no CMS mais popular. Imagens do produto. O site usa imagens exageradas ou originais? Se a resposta for exagerada, então temos um problema: os espectadores estão alienados deles. Recomende transformá-los em inspiradores que ajudem a imaginar os produtos ou serviços vendidos no site. Organização de produto Um site de comércio eletrônico eficaz é sempre fácil de navegar e encontrar os produtos necessários. O site que você está auditando também se enquadra nessa categoria? Aqui estão algumas maneiras de determinar isso.
São menus e categorias de produtos otimizado? O site tem uma estrutura de menu excessivamente complexa? Tornar tudo otimizado e fácil de navegar é o objetivo aqui. Veja que você pode aprender com testes de usabilidade , função de pesquisa, front-end e back-end do site. Mantenha a experiência do cliente em mente. Jornada do cliente Por que não perguntar aos visitantes o que eles acham da usabilidade do site? Afinal, foi criado para eles. Pesquisas e estudos de clientes são normalmente usados para revelar a opinião dos clientes.
O site precisa ter uma jornada amigável que facilite o acesso a uma página especial e a conclusão de uma compra. Verifique isso. Houve alguma reclamação sobre a usabilidade do site? Sinta-se à vontade para perguntar aos membros da equipe de atendimento ao cliente. Não se esqueça de analisar as estratégias de preços e produtos mais populares para determinar a estratégia de site mais eficaz. Certifique-se de que o bate-papo do cliente, as perguntas frequentes e outras funções relacionadas ao serviço estejam disponíveis e acessíveis. Ferramentas do site de comércio eletrônico Auditoria de site de classificação SE - uma ferramenta abrangente para auditoria de sites que identifica erros rapidamente. Possui mais de 70 funções, como Análise de Imagens e Links, Páginas, Conteúdo, Meta, Usabilidade, entre outras.
Auxiliar de Tarefas - o conteúdo é rei. Esta ferramenta é ótima para verificar se o conteúdo do site é adequado, inspirador e atraente para grupos-alvo.
Graduador de Marketing - uma das ferramentas de auditoria de site mais fáceis que existe. Desenvolvido por Hubspot, Marketing Grader é adequado para verificar sites, sites móveis, mídia social e blogs.
WooRank - Tanto as pequenas empresas quanto as grandes lojas acharão o WooRank útil devido à ampla gama de funções que possui. Eles incluem auditorias personalizadas, exportação de resultado em PDF, auditoria de e-mail, análise de frase-chave, quantidade de dados, capturas de tela e muito mais.
Qual é o próximo? Uma auditoria de site eficaz é uma estratégia certa que renderá bons dividendos no futuro. Não subestime a importância de conduzir a auditoria, é a sua maneira de encontrar problemas no site e eliminá-los!
Melhores maneiras de conduzir sua auditoria de site de comércio eletrônico by
Lucy Benton
Relacionado Lucy Benton 2017-09-15T11:05:32-05:00 Lucy Benton é especialista em marketing, consultora de negócios e ajuda as pessoas a transformar seus sonhos em negócios lucrativos. Agora ela está escrevendo para recursos de marketing e negócios. Além disso, Lucy tem seu próprio blog
Parceiro ProWriting onde você pode verificar suas últimas publicações.
Link de carregamento da página
A capacidade de resposta / velocidade do site tende a ser a primeira coisa que as pessoas julgam hoje em dia, especialmente com a maioria das empresas e sites de comércio eletrônico que estão se tornando móveis. É quase como se seu site fosse rápido ou sua taxa de rejeição fosse alta.
obrigado pela ajuda :)
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