5 Yakakosha Metrics Yekutarisa uye Kuvandudza SEO Kuita

Yakagadziridzwa Kuwedzeredzwa muna Nyamavhuvhu 18, 2022 na Freddy GC

Kuitira kuratidza kukosha kwe SEO, unofanira kuyera performance nekuti ndopaunobva waziva zviri kushanda nezvisingashande kuti ugone kugadzirisa.

Iwe unofanirwa kuziva mametric anonongedza kuita uye unofanirwa-kuva nemidziyo yekuiyera, uye nzira chete yekuzviita ndeyekutsamira pane mamwe maturusi ekuongorora seGoogle Analytics.

chero digital kushambadzira agency yaizoteedzera zvese kubva kushanduko uye masanji kune yakarasika chinongedzo uye zvimwe zvakawanda kuti uone danho rekuita uye kukosha kwayo.

Kutarisisa kuita kunobatsira kuona akakosha maparamita anoda kuvandudzwa, uye chiitwa chiri yakakosha kune yako SEO kubudirira.

Unogona kushandisa chero akawanda ezvishandiso zvekuongorora zviripo kugadzira zviri nyore kuverenga mishumo yekutarisa maitiro ekuita.

Google Analytics uye Google Search Console ndiwo maviri anonyanya kubatsira ekuunganidza ruzivo nezve metrics, uye maturusi emahara.

Kubatsira kukuru kweAnalytics ndeyekuti iwe unogona kuwana nzwisiso huru muSEO uye kushambadzira kuti uone mikana iri pamberi pekugadzirisa kuita kweSEO mushandirapamwe.

Mazhinji emawono aunounganidza anoita seakurukurwa pano ayo, kana akashandiswa nemazvo, anozovandudza SEO yako kuita.

Organic traffic

Iyo traffic inogadzirwa kubva kune yekutsvagisa peji peji ndeye organic traffic, iyo yemahara muripo uye musimboti weSEO. Iwo makiyi mazwi anobatsira kuisa yako saiti yekutsvaga mune yako niche.

Nekuziva huwandu hwe traffic inosvika pawebhusaiti yako kuburikidza neiyo organic nzira, zvinokwanisika kuti unzwisise kuti yako SEO zano riri kushanda sei. Iwe unogona kuyera traffic zvichienderana nenzvimbo kana ne kumhara peji.

Traffic nepeji yekumhara

Gauging traffic isina geographical miganhu inobatsira kuteedzera iyo yakazara organic traffic inoyerera ichienda kune webhusaiti uye ndiyo huwandu hwetraffic inosvika pamapeji. Zvinobatsira kunzwisisa kuvandudzwa kunodiwa.

Iwe unosvika pakuziva kuti ndeapi mapeji arikuonekwa pane yekutanga peji rekutsvaga mhinduro uye ndeapi mapeji ari kuoneka kumashure kumashure kuitira kuti iwe ugone kutungamira SEO yako kuedza zvinoenderana nekuvandudza.

Traffic nenzvimbo

Zvekare, kana uri kushandisa nzira dzakasiyana dzeSEO kumapeji akasiyana, inoratidza kuti ndeapi mazano ari kushanda uye asiri. Kana iwe uchida kunanga kwakananga nzvimbo, unogona kuongorora traffic inogadzirwa kubva kumatunhu chaiwo.

Chiyero chekushandurwa

Kuyera organic traffic hakukuudze mhedzisiro yaunowana kubva pakushanya. Zvinoreva kuti, kuyerera kwetraffic hakuratidze shanduko uye kuti uzive nezvazvo, unofanirwa kuongorora chaiwo metrics anonongedza chiyero cheshanduko.

Kungofanana nekutarisa traffic, iwe unogona kutarisa iyo yakazara shanduko chiyero che organic traffic. Inopa mufananidzo werudzi rwekukwezva rwaunarwo pane vanhu vanoshanyira webhusaiti yako nekudzvanya pane iyi link mune yekutsvaga mhinduro.

Nekudaro, iwe unoda kutarisa zvakadzama kuti unzwisise kuti zvikamu zvakasiyana zvinopa sei mukutendeuka uye zvinhu zvinokanganisa.

• Peji yekumhara zvine hungwaru -Unogona kuyera mwero wekushandurwa nepeji yekumhara nekuti kushandurwa kwakawanda kunoitika ipapo. Kana chiyero chekushandura chepeji chimwe chakakwirira kudarika imwe, saka peji yepasi haishande uye inoda kuvandudzwa.

• nzvimbo akachenjera -Nekutarisa pachiyero chekushandura zvinoenderana nenzvimbo, unogona kuona iyo nzira yekushandurwa kubva kunzvimbo dzakasiyana siyana. Kana mhinduro kubva kune dzimwe nzvimbo iri nani pane dzimwe, unofanirwa kudzorera yako nzira yekuita kushambadzira meseji inoshanda zvakanyanya kune idzo nzvimbo.

• By mudziyo -Zvinogoneka zvakare kuyera chiyero cheshanduko nemudziyo unoratidza zvakajeka kukanganiswa kwevashandisi venharembozha pachiyero chekushandura kana uchienzaniswa nevashandisi vedesktop. Chero hutera hunoonekwa hunoenderana nekuvandudzwa.

• Nebrowser -Saizvozvo, iwe unogona kuyera mwero wekushandura nemabhurawuza akasiyana-siyana anoshandiswa nevashandisi uye kana ukaona chiyero chekushandura chakashata kune traffic inouya kubva kune mamwe mabhurawuza inoratidza kuti iwe unofanirwa kuita kuti webhusaiti yako ikwane kune iwo mabhurawuza zvakare.

Bounce rate

Muyero wekuti vashanyi vanosiya webhusaiti yako mushure mekuona peji imwe chete ndiyo chiyero chebounce. Vanhu vanokasira kusiya webhusaiti, yakaipa ndeyekuita uye chiyero chebounce chikamu chevashanyi vanosiya webhusaiti ipapo ipapo mushure mekutema matanda.

Yakakwira bounce rate inokuvadza kune SEO. Nekushandisa Analytics, unogona kuyera chiyero chekubhururuka kwemapeji ekumhara kuti uzive kuti ndeapi mapeji ari kuita zvisina kunaka uye anogona kushanda pairi kuti avandudze.

Dzvanya-Kuburikidza Rate (CTR)

Unogona kugadzira Chirevo cheKutsvaga kubva kuGoogle Search Console inoratidza huwandu hwevanhu vari kudzvanya pane yako link pane peji rekutsvaga. Nhamba inoratidzwa sezana muzana ndeye Click through Rate.

Iyo CTR inoratidza kushanda kwechinzvimbo nekuti kana CTR yakadzikira kunyangwe paine chinzvimbo chepamusoro mumibairo yekutsvaga, zvinogona kunge zviri izvo zvisiri izvo pane izvo zvinoda kuvandudzwa kuti iwedzere kukwezva kwayo.

Low CTR zvinoreva kuti vanhu havafarire zvirimo nekutarisa tsananguro pfupi inoratidzwa mumibairo yekutsvaga, izvo zviri kuvatadzisa kudzvanya pane chinongedzo. Kuita kuti zvirimo zviwedzere kudiwa zvinogona kuwedzera CTR.

Iwe unogona kuyera iyo CTR zvichibva pane yekumhara peji uye kunyangwe neiyo pamusoro keywords izvo zvinopa imwe nzwisiso munzvimbo dzinobvira dzekuvandudza.

Mapeji epamusoro ekubuda

Mapeji ekupedzisira anoshanyirwa nevanhu vasati vabva pawebhusaiti akakosha kwazvo kwauri nekuti unofanirwa kunyatso tarisa sezvo mapeji aya ari iwo anokonzera matambudziko.

Zvakanaka kufunga kuti vanhu vanobuda pamapeji kana varasikirwa nekufarira mazviri, uye iwe unofanirwa kuedza kufunga kuti chii chinoshaikwa pane peji chinokonzera kukanganisa.

Kana uchinge waziva mapeji epamusoro ekubuda, unogona kuongorora izvo zvinoita kuti vashanyi varasikirwe nekufarira uye kushanda pazviri kuti uve nechokwadi chekuti unokwanisa kuwanazve nzvimbo yakarasika.

Kuenderera mberi, unogona kushandisa Analytics kuona traffic inoyerera kubva kwakasiyana injini dzekutsvaga seGoogle, Bing, nezvimwe.