Iyo Yakakwana Anatomy yePeji Inokatyamadza Yekumira | Ndeapi Mapeji Ekumhara Anoshandiswa?

Yakagadziridzwa Kuwedzeredzwa muna Nyamavhuvhu 18, 2022 na Freddy GC

Isu takaverenga masendi maviri evakakurumbira evagadziri veUX nezve peji-imwe WordPress themes.

Isu tinonzwisisa kuti vashandisi vepamhepo vanosimbisa sei isina chikanganiso uye inoshanda mushandisi ruzivo ine yakanyatsogadzirwa peji yekumhara.

Kunze kwaizvozvo, zvidzidzo zvakati wandei zvakagumisa kuti vanhu vanongotora makumi mashanu milliseconds kugadzira maonero avo nezve webhusaiti.

50ms timestamp?

Hongu, 50 ms, uye ivo vachakurumidza kutonga kuti vanoda kuenderera mberi pawebhusaiti yako here kana kuti vari kuda kusiya.

Kana iwe wakatora nguva yakawanda uri online bhizimisi uye kutengesa, saka pamwe wakambonzwa izwi iri, "mapeji ekumhara?"

Anenge ese muzvinabhizimusi, bhizinesi diki, kana kutanga mazuva ano anoda kumhara peji plugin kuwedzera kune yakajairwa kufamba-yakarongeka webhusaiti iyo inopa chiedza kuti ndiwe ani, kuti masevhisi ako ndeapi, uye ruzivo rwekufonera.

Iyo yakazotevera ndiyo zviitiko zveKumba | About Us | Our Services | Contact Us | Blog, nzira yakapararira yezvibatanidza zvekufamba.

Kazhinji pane kwete, painotengeswa nemazvo, mapeji ekumhara akawedzera shanduko yeSEO, PPC, kana kunyange tsambambozha Marketing danidziro.

Chii chaunonzwisisa nezwi rekuti "Landing Peji"?

Pfungwa, a kumhara peji iripi peji rewebhu pawebhusaiti yako rinogarwa nemuenzi.

Asi vatengesi vanozviona zvakasiyana; muchikamu chekushambadzira, mabhureki anoitora sepeji yakamira, yakaparadzaniswa nemamwe mapeji ako anoperekedza chinangwa chimwe uye chakanangana.

Iwe unogona kukurumidza kunzwisisa mamiriro ekumhara mapeji mukushambadzira -

Nemashoko akareruka, pane kusundira organic, PPC, kana email traffic kune yako webhusaiti (pazvinogona kuvaomera kuwana ruzivo rwavari kutsvaga), unogona kuenda navo zvakananga kune peji rakagadzirirwa rekumhara uye wovashandura nekuda kwechimwe chikonzero.

Vamwe venyu vasati vandidudzira zvisizvo, regai ndijekese kuti mapeji ekumhara haasi mawebhusaiti epeji rimwe chete.

Kutaura chokwadi, handisi dhizaini yepeji imwe chete.

Peji Yekumisikidza v/s Single Peji Webhusaiti

Kana mumwe munhu achidzidza mapeji ekumhara, mubvunzo uyu unogona kubuda munguva pfupi iri kutevera.

Ndeupi musiyano uripo pakati pemapeji ekumhara uye mawebhusaiti-peji rimwe chete?

Unoasiyanisa sei?

Zvakanaka, musiyano uri muchinangwa. Pfungwa dzako…

Mawebhusaiti ePeji Rimwechete anogona kuve anotyisa kune ekutanga akatsamira pane organic traffic.

Unoziva here kuti nei?

Technical SEO!

Iwe haugone kukwirisa mawebhusaiti epeji rimwe chete mugiya repamusoro.

• Havapi ivo vanopa zviri nani mobile ruzivo? HUNGU, vanodaro.
• Izvi hazvina kunaka kune mabhizinesi madiki anotarisa pane chimwe chete kana zviviri zvigadzirwa? Zvinogona kudaro.
• Icho chinhu chine hukama neDA/PA metrics? AIHWA. Asi izvo, kune imwechete-peji madomasi, chinongedzo chese chinonongedza kune imwechete URL, saka pane 100% vimbiso ye1: 1 chiyero chezvinongedzo kumapeji.

Zvino, dambudziko nderei?

Zvakanaka, ini ndinoona zvakanyanya kuipa kupfuura zvakanakira kuve nemawebhusaiti-peji rimwe chete.

Rega ndikuudze kuti sei.

1. Single-peji mawebhusaiti akanyatso kurongeka kune ekutanga achishanda akatenderedza pfungwa imwe, iyo inozodzikamisa yako yemukati simba kuti riyererwe kune akasiyana emazwi akakosha. Iwe hauna mamwe mapeji ekuwedzera keyword-URL sync.
2. Hapana zvinogoneka nzira yekumhanyisa blog.
3. Zviri nyore, hazvienderane nekushandisa a topic-cluster content approach.
4. Sezvo vazhinji vanoblogi uye webmasters vachiita sevanopesana nekubatanidza kune mawebhusaiti ekutengesa, zvinenge zvisingaite kuwana zvinongedzo kubva kune ane chiremera masosi. Zvinogona kunge zvichinetsa kuwana inoenderera inoyerera yemainbound link nekufamba kwenguva. Mwedzi wega wega SEO zvirongwa zvichiri kuwirirana, asi dambudziko chairo nderekushaikwa kwezvinyorwa zvinoderedza kukosha kwemibvunzo mirefu-muswe yekutsvaga uye sub-topics.
5. Nhamba huru yezvinhu zvewebhu pane imwechete peji inononoka kurodha.
6. Vashanyi vanongoramba vachingo puruzira.

Kusiyana nemawebhusaiti epeji rimwe chete, akagadzirirwa kupa ruzivo rwakakwana pane imwechete peji rewebhu, mapeji ekumhara ndiwo magineti anotungamira.

Idzo dzinowanzo gadzirwa kana kurongedzerwa kune chaiyo mushandirapamwe uye zvakajeka kuraira vashanyi kune imwe chete kufona kuita.

Pasina kuinonotsa zvishoma, tarisa kune yakasimbiswa nhungamiro yaunofanirwa kutevedzera kuti iite kushanda uye kumanikidza.

Ziva Chinangwa cheKudzika Peji

Kunyangwe iwe uchinetseka kuti yave nguva yepeji nyowani yekumhara kana peji nyowani mbiru, unofanirwa kufunga kuti sei.

Chikamu chese chako digital advertising arsenal inoda chinangwa chaicho, uye mapeji ekumhara haana kusiyana.

Pasina nzira yakajeka, zvibodzwa zvakananga, hapana nzira yaunokwanisa kupfekedza peji rinoshanda.

Chinhu chinonyanya kukosha kuita padanho iri kubvunza, "Sei?"

Vashambadziri vazhinji havazvizive, asi vakatevera isingabatsire "NEI" nzira yemapeji ekumhara, kunyanya.

ivo ona zvimwe zviziviso havasi kutendeutsa, saka vanoshandura hurongwa zvakanyanya.

Iwe hausi kuzoda kudzoreredza kupusa kwakashata kwaitwa mabhureki anozivikanwa.

A veteran content marketer, Megan Marrs, anoramba akatarisa pane zvekumhara peji maekisesaizi.

Munguva yekuferefeta kwake muzvitoro zvakati wandei eCommerce, akataura kuti matambudziko makuru nemapeji ekumhara kana mapeji echigadzirwa chinangwa uye dhizaini.

Paanodzvanya paGoogle PPC ad yemakiti ekuvhenekesa mafoto, anogara pane rimwe peji rakasiyana zvachose.

Chechipiri, chikamu chezvinyorwa zvechigadzirwa, kazhinji yenguva, zvinenge zvakavandirwa pazasi pekupeta.

Chinangwa Chakanaka: Tave kuda kuparura kuunganidzwa kwembatya dzevana muzhizha rino, saka tinoda kurerutsira vabereki kuti vawane katalogi yespesh.

Chinangwa Chakaipa: Yedu organic traffic yakadzikira. Ngatiedzei pamapeji.

Kuenderana neBrand Elements

Ramba uchifunga kuti iwe unongori 50 ms kutora kutarisisa kwevashanyi.

Uyezve, uri kutoshandisa $$$ paPPC advertising, content marketing, uye SEO.

Kungofanana newebhusaiti yako, peji ino yekumhara iri zvakare nezve kugadzira fungidziro inozobatsira vashanyi kuvhota nekukurumidza kana iri iyo mhando yakakodzera pane zvavanoda.

Wakatogara pasi nemuvara, font, uye toni yezwi kune yako brand.

Iko hakuna kudikanwa kwekutamba nekusiyana (s) kusvika uye kunze kwekunge uri kufunga nezve brand refresh.

Ramba wakanamatira nedingindira remhando pachinhu chese pane peji rako rekumhara, kubva pane zvinoonekwa kusvika pakuiswa kwechigadzirwa.

Pictures

Zvinoonekwa zvemukati musanganiswa wakakosha kune yako yemukati kushambadzira.

Saizvozvo, mapikicha akanyanya kukosha pamapeji ekumhara anoshandura.

Sei vatengesi vachiyera pamifananidzo?

Nokuti vateereri vavo vanochida.

Sainzi, uropi hwemunhu hunoona mapikicha nekukurumidza uye zvakanyanya kupfuura zvinyorwa.

Kana izvi zvichishamisa vateereri vako, zvine musoro kudurura hunyanzvi hwako mumifananidzo yemifananidzo yezvigadzirwa zvako.

Saka paunosarudza nekuisa zvinoonekwa, ita shuwa kuti:

• Mifananidzo yacho yakakura zvakakwana.
• Zvinoonekwa zvinobata zvinoenderana nesevhisi yako kana chigadzirwa.
• Zvechokwadi, inoda kuva mufananidzo wepamusoro-soro.
• Shandisa yakakodzera ALT, zita, uye tsananguro seHTML hunhu.
• Funga nezvekuiswa kwakanakisa kwemaficha + mufananidzo - Chinangwa ndechekuratidza maficha / masevhisi uchive nechokwadi chekuti zvinoonekwa zvako zvinokwidza kutendiswa.

Mharidzo – The Chaiyo Copy

Kopi yako inofanira kuva yakajeka uye yakananga. Inofanira kunyengetedza uye yekutsvaga-chinangwa inofambiswa, zvakare.

Kusiyana Blog namagwatidziro, mapeji ekumhara haisi iyo nzvimbo chaiyo yekuratidza hunyanzvi hwechidzidzo chako.

Vazhinji vevashanyi vepapeji yako yekumhara havauye senzira yakananga.

Ivo vanogona kudzvanya kuburikidza nekutsvaga kwehupenyu kana PPC ad kana email, uye ivo vane chinangwa.

Naizvozvo, poindi yekutanga, iyo musoro wenyaya, inofanirwa kubata pfungwa dzavo, ichideredza chero mukana wekuti vabhururuke.

Hazvina mhosva kuti hurefu uye huwandu hwezviri mukati, kuchengetedza muenzi, chinhu chinonyanya kukosha ndeye 6-8 mazwi anoumba musoro wako.

Kwayaka: Canva

CrazyEgg inokurudzira kudzikamisa huwandu hwemashoko emusoro kusvika gumi.

Kukanganisa kwemusoro wenyaya?

Pakangogara vashandisi papeji rako, ivo vanofanirwa kuziva zvauri kupa.

Kana musoro wenyaya wangoita basa rawo, nhanho inotevera ndeyekugovera mamwe mabasa akanaka kumisoro miduku.

Ini ndinoda dzidziso iyi - maH1 anoita kuti vashanyi vatarise, uyezve maH2 anofanira kuvaita kuti vagare.

MaH2 ane nzvimbo yekupinda mune zvakadzika uye kufumura zvakavanzwa zvemazwi eH1.

Pakupedzisira, kopi - Unoda kuti ndiite zivisa zvimwe zvakavanzika formula yeiyi?

USA?

Kugona.

Chero bedzi iwe uri kuronga zvemukati zvidhinha nenzira yakarongeka inosimbisa yako yekupa, unenge wakanaka.

Chinhu chekupedzisira…

Iva nehanya kune vashanyi.

Tarisa zvakanyanya pamabhenefiti pane maficha.

Tsanangudzo yeZvimiro

Zvine hukama zvakanyanya nemapoinzi #3 uye #4 yakakurukurwa pamusoro, iyi yekutarisa inowira pasi kune inomiririra inomiririra masevhisi ako / kupihwa.

Zvichitaurwa zviri nyore, madziro emavara haakwanise kunamira vanhu kune ino yekumhara peji.

Kuratidza mamiriro ekopi yako pane kutaura kune bhenefiti yakakura.

Kuti uite kudaro, ita kuti vashanyi vako vatore mufananidzo kwavari uye unzwisise kuti uri kuvabatsira sei.

Zvemukati zvemukati senge chaiyo-nguva zvidzitiro, macalculator, matafura ekuenzanisa, kana mavhidhiyo anotsanangura ndicho chinhu chinonyanya kufarirwa kuratidza kushandiswa kwebasa rako.

Chengetedza mushanyi wako achibatikana nepeji yako yekumhara kusvika vasvika kuzasi.

Mapeji akawanda akabudirira ekumhara akafanana nemapiramidhi akapidigurwa ane matani ekugadzira pamusoro chete kuti aende kumagumo.

Funga nezveSocial Media

Zvinogona kuita sezviri pachena asi kubatanidza zvinongedzo kune chikuru evanhu vezvenhau mapeji inhanho inotevera.

chimwe nechimwe evanhu vezvenhau puratifomu, ingave Facebook, Quora, Pinterest, Twitter, kana Instagram, ine tsika yayo uye inoyevedza.

Kana iwe uchida yako evanhu vezvenhau vateveri kutora ongororo, kudhawunirodha ebook, kana kusaina kune tsamba yenhau, unofanirwa kuirega isava nyore kwavari.

• Chengetedza inzwi richienderana neizwi vateveri vako vanokoshesa mu evanhu vezvenhau wilds.
• Chengetedza zvinoonekwa zvakaringana uye zvine chimiro nemufananidzo wako werudzi.
• Usakumbire chimwe chinhu kunze kwechinangwa chaunacho.

Kushandisa CTAs (Kudaidzira-ku-chiito)

Usaite chikanganiso - CTAs drive shanduko. Chero chinangwa chako chiri-

• Kuedza kuwana maemail avo? Kana kuti
• Kuvatungamira kuti vapedze kutenga?

Bhatani rako reCTA uye kuiswa kwaro ndizvo zvinhu zvakakosha izvo mushambadzi anogona kutungamira vashanyi pane zvekuita zvinotevera.

Ndinoda nzira iyo shamwari yangu uye munyori wezvemukati, Christopher Jan Benitez, inoshandisa iyi isina-njodzi CTA pamusoro-the-fold:

Kazhinji, unogona kuona izvi se "Buy Now" kana "Shop Now" bhatani pamapeji echigadzirwa.

Batanidza Social Proof uye Brand's Kutaurwa

92 muzana yevatengi vanoenda kunoverenga online wongororo vasati vatenga.

Vanonzwa vaine chivimbo chekutenga kubva pawebhusaiti kana vachiziva kuti vamwe vaive nezviitiko zvinofadza.

Ona muenzaniso kubva pane izvi Vaughan kicheni mugadziri - Paul Mera.

Saka yave nguva yekuratidza humbowo hwemagariro, kutaura kwenhau, mhinduro yeruzhinji, uye vhoriyamu yekubatanidzwa.

Imwezve kubva Iyo Watch Strap Co.

Pakupedzisira A/B Kuedza Izvi.

Hapana chinhu munyika chinofamba chisina kuedzwa, kana chikumbiro chebasa.

Saka, sei uchiregeredza kuyedzwa kwesaiti iyo iri kuenda kukugadzirira bhizinesi.

Kuedza kweA/B inguva inogamuchirwa indasitiri, uye inopa mufananidzo wakajeka wemaCTA anowana mabhatani uye misoro inosimudza chiyero chebounce.

Shandura, edza, shandura uye edza zvakare; idenderedzwa rinofanirwa kudzokororwa kusvika wawana mhedzisiro yakakwana.

Tora rubatsiro rwewebsite redesign services provider kuti webhusaiti yako ikushandire.

Wrapping Up

Chinhu chakakosha chekutora kubva pane iyi positi ndechekuti iwe unofanirwa kuwana chaiyo nezvaunoda kuti vashanyi vako vaone, vaite uye vatenge.

Peji yekumhara inoshanda inofanirwa kunge iine mufananidzo unokatyamadza, musoro wakatsiga, kopi pfupi, uye bhatani rine mukurumbira rekudaidza-kuita.

Iwo matipi uye mateki ataurwa pamusoro achakubatsira iwe kugadzira yakakwana yekumhara peji uye tyaira traffic yakawanda.