The Money is in the List: Why All Blogs Should Build an Email List (Even if they’re Not Selling Anything)

The Money is In the List: Why All Blogs Should Build an Email List (Even if they’re Not Selling Anything)

One does not simply build a website without the intention to promote it to a target audience.

Nothing feels more satisfying than getting decent traffic to your website — whether you’re monetizing it or not.

Unfortunately, getting people to you site and having them read your content is one of the toughest challenges of establishing your online presence.

And with a quick observation, the most successful sites are obviously the most well-made, well-written, and well-promoted.

The Different Online Promotion Strategies

Apparently, traffic is the lifeblood of any website that’s geared towards making money. This includes ecommerce stores, monetized blogs, and affiliate websites.

Without traffic, there will be no potential customers. And without potential customers, there will be no conversions.

Sure, there are still individuals or bloggers out there who maintain a blog for the sake of educating; not making money.

But if you really want to make your voice heard, you’re going to need to implement content promotion strategies that will bring people into your blog.

Once you have a steady stream of online traffic, monetization will be cakewalk anyway, so you might as well consider getting paid for your hard work.

Throughout the years, the online marketing world has adopted several channels for lead generation. Search Engine Optimization or SEO, for example, has been one of the pillars of modern digital marketing.

And as the market evolved, areas such as social media, influencer marketing, remarketing ads, and real-time updates have been introduced to help marketers reach their target audience.

However, one of the most reliable and time-tested strategies for getting traffic for your website is email marketing.

Why Email Marketing?

The Money is In the List: Why All Blogs Should Build an Email List (Even if they’re Not Selling Anything)

“The truth is that email is far more effective at reaching your raving fans than any other tool,” says Adam Connell in this post about building an email list.

First of all, remember that marketing your brand or blog through emails require you to have a list of the people who would be interested in your content.

This is crucial if you want to maintain brand awareness, build your authority, create value, educate your prospects, and of course, promote a paid product or service.

But regardless if you’re selling something or not, non-profit blogs definitely still benefit from having an email list and a steady email marketing strategy.

If you own such a blog, then here are the reasons why you should get started:

It Offers Value and Exclusivity

In online marketing as well as other aspects of life, people will only reasonably do something if they’ll get something valuable in return.

For blogs, the main source of value you can offer your audience is the information you provide through your content.

But if you want to cement your authority and build a loyal audience-base, you can offer them a sense of exclusivity through subscription emails.

Of course, one of the keys to getting subscribers in the first place is to highlight the advantages of signing up.

Will you be offering a series of tutorials through your emails?

Do you want share weekly updates to keep your audience informed?

Having a mailing list will not only build your credibility as an information provider, it will also enrich the user experience of your audience, which is always beneficial for websites.

It allows you to keep in Touch

Emails have been one of the oldest forms of communication on the internet.

It is simple, reliable, and has a more ‘professional’ feel to it than social media. Besides, social media platforms nowadays are being bombarded with ads and other promoted content, and users are getting more aware of this.

Unlike most lead generation/nurturing channels, emails have one clear advantage – the opportunity to get personal with your audience.

In fact, you can even greet some of your subscribers during their birthday! True, building close relationships with your audience may sound like a long shot for a lot of online brands, even for well-known ones.

But with the abundance of email marketing tools available today, you can easily launch personalized email campaigns that can maximize the value and user engagement for your blog.

In return, this will help you build your online authority, obtain precious customer data, and find future blog topic ideas.

It Opens Up Opportunities for Growth

In online marketing, the next giant leap you could take to boost your online presence could be just one email away.

Consistent communication with your audience through emails is a great strategy to grow your network.

In time, you can leverage your connections to find opportunities for collaborative projects or even potential business relationships.

Of course, keeping up with an email list will help you receive important feedback regarding your blog.

This is essential if you want to optimize your blogging or content strategy to improve user experience. At the end of the day, all of these will contribute to increasing traffic to your blog.

The Money is in the List: Why All Blogs Should Build an Email List (Even if they’re Not Selling Anything) by
2017-01-05T12:04:39+00:00 January 18th, 2016|8 Comments

About the Author:

Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.


  1. Jordan February 2, 2016 at 9:34 am - Reply

    Good points here. Email lists are a good resource to have for blogs, regardless of if they’re currently selling something or not. Thanks for this important article!

    • Freddy Gandarilla February 12, 2016 at 7:07 pm - Reply

      Hi Jordan!!

      That is right my friend!

      Thank you for coming by and leaving a comment!

      Keep up the great work yourself!

      Cheers! 😀

    • Christopher Jan Benitez March 22, 2016 at 10:03 pm - Reply

      Can’t agree with you more, Jordan! Even if you’re just starting out with your blog, it is best to build an email list so you can cultivate an engaged readership early on which could turn them into fierce advocates of your brand, if not customers down the road!

  2. William February 3, 2016 at 11:34 pm - Reply

    The real beauty of the email list is the ability to control traffic. It’s one thing to get organic traffic to your blog but when you have an email list you can send that traffic anywhere. If you have a product to promote you can send them there. An affiliate offer your promoting you can send them there. Published a new blog post…send them there. You get the point :).

    The second best thing as you mentioned is the personal aspect. An email list allows you to engage on a more personal level. Which gets people to trust you. Trust is what ultimately drives people to make a purchasing decision. That is powerful!

    • Freddy Gandarilla February 12, 2016 at 7:11 pm - Reply

      Hi William!

      You are very right with your statements man! 😉

      Building your own email list is very important, that is for sure!… you just stated WHY here 😀 hehe

      Thank you for coming by and leaving a comment brother!

      Keep up the great work yourself!


    • Christopher Jan Benitez March 22, 2016 at 10:05 pm - Reply

      Spot on! You pretty much nailed in the head the reasons why email marketing is so important as part of your digital marketing strategy.

  3. Mansi Padhya February 16, 2016 at 12:25 am - Reply

    Hi Freddy,

    Great share and Good points here. Email lists are a good resource to have for blogs. The real beauty of the email list is the ability to control traffic
    Thanks for sharing informative post.

    • Christopher Jan Benitez March 22, 2016 at 10:06 pm - Reply

      You’re welcome, Mansi! Subscribe to Freddy’s blog to receive more useful posts to help you succeed with your blog.