The Role of SEO in Your Digital Marketing

Search Engine Optimization makes it easier for brands to be more visible on the web.

There are over 3.5 billion searches every day and about 1.2 trillion online searches per year, this method makes it easier to find brands.

It is the process through which traffic is gotten from organic, editorial or free search results on search engines.

In simple terms, it’s the process of making your website easy to find, easy to classify and easy to crawl.

By optimizing your website, you are making easy for web users and potential customers find your web page quickly form a bundle of other competitor’s web page.

SEO plays a vital role in online digital marketing as it is a holistic move directed to attracting more customers to your online platform.

And for any business to thrive online, advertising/marketing is an absolute need.

When an SEO is done well, it can make a web page rank on the first page of SERP (search engine result page). To achieve this for your website, it is important you aim for high ranking on search engines and then hold on to that position.

Your PPC (pay per click) activities need to be very good too. By this means, you will be qualified to have a laudable traffic drive to your web page.

How does SEO work to affect your digital marketing?

Search engines are not humans.

Rather, they are the software that crawls the content of your page.

And because they are software, they are text driven.

They carry out a certain number of activities that includes crawling, indexing, scanning, recovering and ranking that eventually lead to a search result.

The algorithm that coordinates these search engines are complex, and they are based on various factors that include the following:

• Meta tags

Meta tags supply metadata info about the HTML (Hypertext Markup Language) document that search engines will use to evaluate the content of your website.

Placing the keywords for your digital marketing in these tags can be very resourceful in some search engines.

However, you have to careful not to place unrelated keywords in these tags because your website may be penalized as a result.

• Inbound links

Some search engines rank websites using inbound links.

Inbound links are hyperlinks on other websites that navigate to your web page. To evaluate the value of these inbound links certain search engines looks at the ranking of the website providing a link to your site.

That means, to receive generous benefits from these sites referring yours though inbound links, you should be sure the websites are also high ranking.

• Key Density

This factor tells the number of times a specific keyword appears in your website content.

Keyword density is a significant factor that can determine if a web page is related to a certain keyword.

It will help your page rank well for relevant searches.

• Content in a Website

This can do a great deal to boost your ranking on any search engine.

It is an essential part of search engine rankings.

When you put up quality contents on your web page, that gets optimized with related keywords, it is sure to make your website valuable to the visitors and valuable to the search engines too.

If you hire a mobile application development company, that also provide digital marketing services, but do not offer copywriting services, you should consider investing in hiring a professional writer.

This will ensure the copy on your website is highly valued and considered relevant for high ranking too.

The complete SEO circle:

• Crawling

Search engines use a spider or a crawler to the crawl the content of your web page.

The web crawler is a software program that surfs through the entire World Wide Web systematically as a footing for web indexing.

This software does a routine check to determine if your page was updated or if you added a new page to it.

What the web crawler simply does is to copy all the pages that have been visited so they can be processed by a search engine later on. Also, it ranks pages that have been downloaded, to assist users to search efficiently.

• Indexing

After a website content have been crawled, the spider stores a specific page in a database.

Another name search engines use for a database is index.

It is made up of all the information gathered from all the web pages or websites that a search engine has browsed.

A specific content or web page can be recovered from the database by simply typing a keyword or an associated search string.

If the website is not found in the index of the search engine, then users won’t find it on the search engine. Proper optimization of a page also has to be done for the search engine to comprehend the content of the page.

• Search Engine Algorithms

Just as keywords, search engine algorithms are unique and vital to every single search engine.

A search engine algorithm is guided by a set of rules or a unique formula that can be used to define the relevance of a web page.

These rules are responsible for discovering if a web page is genuine or spam and if it has useful content that will be relevant to the users in order produce a search engine result page, that will be informative and organized.

There are three types of search algorithms, and they are off-site, on-site, and whole-site algorithms.

• Retrieving

This is the final stage in the circle.

As soon as the search engine has understood the intended content of the user, it recalls a group of documents, that is has found relevant to the search.

This process is quite difficult with because the search extends to so several different servers and indexes.

However, the easiest way to achieve this is by retrieving a list of documents that already exists and contains the group of words or keywords that are in line with the basic concept of the query.

The following are expected benefits of SEO:

• It helps to maintain a high-ranking position in the search engine page result, which eventually will lead to a boost of traffic driving towards your website.

• For eCommerce or non-eCommerce web pages, SEO produces results that are distinguishable and traceable; also, there are no hesitations when it comes to ROI.

• SEO has proven to be the most cost-effective marketing strategies.

• Concurrently, SEO lends a hand to both the search engines and users. And it does this by making it easy for search engines to circumnavigate through your website, and also make the site easy to go through for the users.

• By giving your website first listings on web search, SEO offers you higher brand standing.

The Role of SEO in Your Digital Marketing

About the Author:

Melissa Crooks
Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, a mobile app development company based in USA & India that holds the best team of skilled and expert app developers.


  1. Shah Nomaan September 26, 2017 at 5:32 am - Reply

    Awosome post.
    Thank You for sharing.

  2. Ravi Mohinigari September 26, 2017 at 12:38 pm - Reply

    wow nice post
    Thank you for sharing

  3. Patrick September 26, 2017 at 1:27 pm - Reply

    Very informative!! I will definitely be saving this for later reference. Even as an SEO specialist in training, there are plenty of tips for me here.

  4. Ryan Biddulph September 28, 2017 at 7:57 pm - Reply

    Hi Melissa,

    Super helpful breakdown here.

    Even paying a little bit of attention to SEO helped me drive search traffic. Amazing how a little learning and applying makes that much of a difference.

    Thanks for sharing.


  5. shangleiphy October 5, 2017 at 8:35 am - Reply

    wow nice post
    Thank you for sharing

  6. Anita Johnson October 9, 2017 at 10:22 am - Reply

    Hey, Melissa!
    It is very nice and informative article. It is just like a gift for SEO specialists. I saved it for future reference. Keep up the good work.
    Thank you 🙂

  7. souvik pramanik October 9, 2017 at 2:19 pm - Reply

    Such a nice article, it will help me. Thanks for sharing such valuable information.

  8. Prabash babu Aryal October 9, 2017 at 3:31 pm - Reply

    Thanks writer , lots of information in a single post…..awesome !! keep up the good work.

  9. Vaibhav parakh October 10, 2017 at 1:12 am - Reply

    Hi Melissa
    It is a very helpful and informative article thanks for the info

  10. Dilawar October 10, 2017 at 7:09 am - Reply

    Hi Melissa Crooks very good articale
    thanks for sharing keep the good work.

  11. Fareed Ahmed Khan October 10, 2017 at 7:18 am - Reply

    very helpful and informative article for me thanks alot

  12. Rohit Bisht October 10, 2017 at 11:40 pm - Reply

    Thanks a really educative article posted thanks for posting the article

  13. Prady October 11, 2017 at 2:36 am - Reply

    Hey, Melissa
    Thank you for sharing this informative post. It is really very nice and informative article. It is just like a gift for SEO specialists. I saved it for future reference. Keep up the good work.

  14. Sanu Nagpal October 11, 2017 at 9:16 am - Reply

    Very Useful content, Keep up the good work.

  15. Arsalan Malik October 11, 2017 at 1:13 pm - Reply

    Woww good work keep it up!!

  16. Clint October 11, 2017 at 9:37 pm - Reply

    Thank you, great article Melissa. SEO is so import to any business who wants to stay in front of their customers.

  17. Mohibkhan October 12, 2017 at 1:33 am - Reply

    Thank you so much for sharing very useful information.
    It is very helpful.

  18. Tejas October 13, 2017 at 10:28 am - Reply

    Thank You..

  19. T I Antor October 14, 2017 at 4:11 am - Reply

    Hey Melissa,
    Great work indeed. Alos, great insights of SEO role in our digital world. You have shared the fundamentals of SEO and its an awesome work. Many bloggers like me who are not aware of indexing, crawling, retrieving methods, are now clear after reading your post. Great staff!! keep up the good work.

  20. Abubakar October 14, 2017 at 2:51 pm - Reply

    I have always wanted my blog to rank well so that i could get more organic traffic which i could convert and make money with. Thanks for this info

  21. Susan Velez October 16, 2017 at 5:43 am - Reply

    Hi Melissa,

    Great tips about using SEO. While I don’t pay too much attention to SEO. I do understand the importance of taking the time to optimize my posts.

    I’ve finally started getting some traffic from Google and it definitely is nice. The great thing is that you write blog posts and then months later you start to see traffic from your hard work.

    Now, I just need to make a point to do better keyword research. I’ve been kind of scared to focus on SEO as I’ve been burnt in the past.

    Thanks for sharing these tips, I have no doubt they will help others understand how SEO works.

    Have a great day 🙂


  22. Heather October 16, 2017 at 6:34 am - Reply

    Hello Melissa very great article about SEO. its very important to learn about seo foe every website owner.
    thanks for sharing this great article.

  23. charlotte December 21, 2017 at 11:12 pm - Reply

    Hello, Melissa

    Much obliged to you for sharing this enlightening post. It is extremely exceptionally pleasant and enlightening article. It is much the same as a present for SEO masters. I spared it for future reference. Keep doing awesome.

  24. techugo January 9, 2018 at 6:43 am - Reply

    When an SEO is done well, it can make a web page rank on the first page of SERP (search engine result page). To achieve this for your website, it is important you aim for high ranking on search engines and then hold on to that position.

  25. Daniels January 14, 2018 at 4:22 pm - Reply

    Hi Melissa, Valuable Post..From my point of view, Meta description is also useful method. Using descriptive text for links that lead visitors to other pages of your website.Giving each of your web pages unique meta descriptions that briefly describe what visitors should expect once they click from a search page. Hope you have a good day.

  26. bestsellingindia May 22, 2018 at 4:47 am - Reply


    Very useful and informative article. The role of SEO and the SEO circles explained very well. SEO affect links, tags and website are interesting. Thank you sharing informative Article.

  27. Kalaivani May 22, 2018 at 7:48 am - Reply

    Hi ,very useful information shared with us,you have briefly explained about The role of SEO in digital marketing,seo is only good way to ranking our website,seo have many methods,we follow that methods ,definitely get good result,i will follow your points definitely,thanks once again,keep going all the best.

  28. Maulik kotak August 21, 2019 at 6:35 am - Reply

    The role of SEO in digital marketing is to get improve search engine ranking result via business keywords.

  29. kaira verma November 14, 2019 at 2:10 am - Reply

    Great stuff . Thank you for sharing it!

  30. ranjitha g January 6, 2020 at 6:30 am - Reply

    Thanks for sharing the great information about the role of SEO in digital marketing.This article I saved for my future reference.