It’s 2 AM and your eyes are about to drop. You’re spent to the bone, exhausted, and you feel like every bit of energy inside of you has been sucked out just by trying to complete the article that you’ve been working on for weeks.
“Just a little bit more…” You say to yourself as you’re about to finish the last paragraphs of your article.
After several more hours of hacking away on your keyboard and drinking three more cups of coffee, your heart starts to beat faster.
You’ve done it.
Your article is complete!
So you hastily clicked the “Publish” button then immediately went to sleep eager to see the droves of likes, shares, and comments on your rockstar article that you spent blood, sweat, and tears to complete.
When morning came, however, you were stunned by the number of reader engagements that you saw.
(Cue crickets chirping.)
A big fat zero!
Not a single share. Not a single comment. And not a single “Like.”
At this point, you’re just about ready to call it quits.
What seems to be the problem?
Friends, you need to realize that there are close to 4 million blog posts written every single day. When you put in the picture how millions of people are jumping into the whole make money online scheme because creating a money making blog now only takes minutes, you’ll have a better picture of how noisy the internet has become.
That being said, if you want to get boatloads of monthly traffic on your website, you need to understand that creating quality content just isn’t going to cut it anymore.
What you need is an effective content amplification strategy to get the people to visit your website, get more engagements, and even to skyrocket your sales (among other things) — that’s what the tips below are going to be about.
1 – Find a co-author.
What makes finding a co-author such a sweet strategy is it takes 50% of the work off your back, and you can leverage from the existing followers and marketing outlets that your co-author have — all while you still getting incredible content.
To get the best results out of using this strategy; however, you need to find a co-author that’s fairly influential in your space — one that has a decent amount of followers.
While there is still value in co-authoring with someone that’s new in your space (since two people promoting the content is always better than one), you won’t be able to benefit from this strategy that much if you aren’t choosy with who you co-author.
And so the question becomes, how would you know which person to co-author with?
You can use all sorts of qualifications for this; however, you can also keep it simple just by only looking at these four things:
- They need to be active on their social media accounts.
- Their social media posts need to have a decent amount of interaction with their audience.
- The co-author’s website need to have a decent amount of monthly traffic (anything bigger than 50k would be OK).
- The co-author needs to be from the same industry as you are, or there should at least be a big overlap between both of your industries.
Even if you’re just new to internet marketing, I’m sure that you can figure out how to check if your prospect co-author has the four points that I shared above.
Well… I guess number three would be a bit tricky if you’re a total newbie.
If you aren’t familiar with how to find a website’s monthly traffic, just go to similarweb.com, type in the website’s domain name in their search box, scroll to the “Traffic Overview” section, then look at the “Total Visits” section on the right-hand part of the page.
At this point, you can just go to Twitter and Linkedin to find the people that are within your space. Once you’ve listed a couple of them in a spreadsheet, you can then peg them against the four qualifications we discussed above.
If you see all greens after pegging them against our qualifications, then you can start reaching out to them for content co-authorship.
2 – Repurpose your content.
We all know how creating quality content — the truly epic ones — can be quite expensive. Not only that, but it can also be time-consuming and frustrating especially if you aren’t really into writing.
Because the whole process isn’t a walk in the park, we need to find a way to get the most out of every content that we publish.
The more mileage we get from them, the better.
One of the best ways to do just that is to repurpose your content.
Allow me to give you an idea of how it works.
After publishing an article (for example), you can convert it into an infographic, a slide presentation, an instructional video, and also conduct a webinar about it (among other things).
As you can probably imagine, creating multiple versions of the content isn’t going to be as tedious since you already have the content at hand — you just need to tweak them a little and save them using a different file format.
When you compare that process with starting from scratch every single time trying to figure out a unique topic to write about, you’ll have a better appreciation of how fantastic this strategy is.
Once you have the other versions of your content readied, you can then publish them on their respective platforms. For example, you can post your videos on YouTube, your slide presentations at Slideshare, or your infographics in infographic directories like Infographicsarchive.com.
Considering how each platform usually has millions of monthly traffic, you’ll get more people visiting your website because of your repurposed content.
3 – Quote influencers + outreach.
Here’s the gist of the strategy.
- You’ll write an epic article.
- You’ll insert quotes from several influencers from within your article. Ideally 2 – 3 quotes for every 500 words.
- You need to link to the influencer’s website to attribute them properly for their quote.
- After publishing the article, you’ll contact the influencers telling them that you added their quote in your article.
- You’ll then have to ask them to share your article with their community. Be very nice in asking.
The strategy’s concept seems pretty solid, doesn’t it?
When you think about it, this strategy has a good chance of working because the influencers have a lot to gain by sharing your content.
Not only will they be able to get more traffic, but they’ll also get brand visibility and solidify their brand as an authority in the industry because they are seen together with other influencers (among other benefits).
The chances are good that you already know how to find the influencers in your industry (if not, just use Linkedin and Twitter to find them). What you might find challenging, however, is how to find quotes from them or their write-ups that pertains to the topic that you’re writing about.
Don’t worry; I got you covered.
You can use Google’s advanced search query to look up the articles that they’ve written about the topic that you’re writing about.
You can use this search query.
“Name of influencer” intitle:”Keyword”
Supposing your writing about guest posts and the influencer that you’re trying to target is Neil Patel, then you can use this advanced search query to find the articles that Neil wrote with the words “guest post” in the title.
“Neil Patel” intitle:”Guest post”
Try it out. Type in the search query and see the kind of results that the SERPs (Search Engine Results Pages) will show. You will find that most of the results show articles with the keywords “Guest post” added in its title, and most of the results show Neil Patel as the author of the write-ups.
What are some of the best content amplification strategies that you love to use? What kind of incredible results have you gotten from using them?
Please take the time to share your ideas in the comments section below. Cheers!