What is SEO and How it Works for Dummies

This post – is most likely for the online newbies who are still learning about search engines and SEO, etc.

Here is some helpful information for your new SEO journey! 😉

SEO is a great way to drive traffic to a website – it is also a great free traffic source.

But most of the time it helps to spend some money on tools and outsourcing some of the process..

I’m sure you already know this, but here it is anyways – SEO stands for Search Engine Optimization.

It is not rocket science, right, so don’t worry even a bit – you will learn to work with it very fast and I will make sure of that.What is SEO and How it Works for Dummies

….it took me years to learn SEO, actually…..

….I dropped out of high school, you see, really early and to me that has been enough education to motivate me to self-educate on passionate niches….

….at any moment, you can start to learn a topic, and master it – I know for a fact that you will learn everything about SEO and you will become a master of it! 😉


Before we talk about Optimization – let’s talk about Search Engines.

Dictionary Definition:

Search Engine: A program for the retrieval of data, files, or documents from a database or network, esp. the Internet.

  • A search engine is simply an online service for the websites and the internet – that crawls around most websites online to gather their information from their pages and content.

This is how they can present their Search Engine Users – the best Search Results Possible.

Something you have to know – is that the search engine’s main priority will always be delivering the best search engine service to their users.

So, this means they really put in a lot of work to make sure they deliver the most relevant content possible to their search inquiries.

And these search inquiries is what you want to learn more about.

The words that people use to search for information on the search engines are keywords to the internet marketer.

The next thing you need to know is SEO Optimization.

Now when we talk about optimization – we need to take a keyword we want our website to be found by – and optimize our page for the search engines, so when they crawl the page – they will see that the keyword is being used very frequently throughout the page.

And that’s Search Engine “Optimization”…..

…..in simple words….

….is the process of getting your page ready to be found by a certain keyword in the search results on a search engine site….

Now that you know what SEO is and how this process can help you drive organic traffic to your website, let’s talk about how you need to optimize your pageyour article (content) – in order to rank up in the search results for keywords.

This is a simple process that you will learn very fast – save/bookmark this page for reference in the future.

How to Optimize your Blog Post for the Search Engines:

1- You need to do a Keyword Research. Here are helpful links; this blog post and this blog post – and a video tutorial here.

2 – After you pick a good keyword or a few long tail keywords – it is time to do On-Page Search Engine Optimization.

This is where the WordPress Platform comes in handy with the plugins. I highly recommend you to use the Yoast SEO Plugin to help you Optimize your Content.

It literally tells you what you need to do with your keyword and how your content needs to be. It will also teach you a lot about search engine optimization.

Your Keyword needs to be used throughout your article and meet the following:

  • Your keyword needs to be in headings – H1, H2 and H3.
  • Use your keyword in the Title.
  • Use your keyword in the first sentence and in the last sentence of your article.
  • Make sure your keyword is in the URL.
  • Make sure you Underline, Bold and Italicize your keyword. That means you need one keyword in bold / one keyword underlined and a keyword italicize.
  • Make 1 – 2 of your keywords in the article – click-able. Basically you will need at least 1 link with your keyword in it.
  • Put your keyword in Image Alt Tags – you need to upload an image on your post and put your keyword in the ALT Description of the image.
  • Make sure your keyword is in the MetaTags Title and Description.

This is all you need to do in your post with your keyword. And this is basically the simple Search Engine Optimization you should do on your blog’s content.

The next thing you will need is Off-Page SEO.

Which is backlinks and promotion and stuff.

It is not a lot to learn but you can see that SEO can be a bit of a long process – and it is okay if you don’t really “get it all”, as long as you follow the simple information you are good.

The next step will be Back-Links in order to rank up in the search engines, but this is another subject you will learn in this site….

….so stay tuned!

So this is what SEO is and How SEO works!

I hope this really helps you if you are brand new to the internet marketing world!! 😉


Much success!!




-Freddy Gandarilla
“Giving You Blogging Powers” 😀

Follow me on Facebook!


What is SEO and How it Works for Dummies by
2017-11-05T17:27:18+00:00 September 5th, 2012|5 Comments

About the Author:

Freddy G. Cabrera
I used to be a miserable construction worker. A high school dropout who felt like a failure in life. When I learned anybody could make money blogging online, I started to dream again. My blogging journey began in 2011. After years of trial and error, I've been able to get the results I was looking for. I have a passion for helping others. Always did. And now I have the expertise and knowledge to help you make money blogging. If I can do it you can do it too and better. Thank you for coming to my blog. Don't forget to subscribe for blog updates. I really appreciate your visit and your support.


  1. neelesh September 6, 2012 at 1:15 am - Reply

    Firstly the post was really dam interesting . It was very useful for reader like me. I am fresher and i striving hard to learn and SEO, but after reading i feel that i can do SEO, its really interesting and easy to learn by reading the posts like this. Thanks a lot for such a fabulus post.

    i am really looking forward for the back links topics..THANK YOU..

  2. what is seo September 13, 2012 at 6:01 am - Reply

    Thanks for your article. From this article i learned many new things, terms, tecnniques about seo.The definition and strategies of SEO are changing day by day. So, if we want to do best in seo, then we have to know the latest SEO factors published by the search engines. Also you have to know the exact definition of SEO and it’s types. Just type “what is seo” in google and you will be wonder. If you don’t belive, then try it now. I have a blog on which i want to apply seo. So i am trying to learn seo. Few days ago i read a blog post about seo. On that blog an seo writer wrote that seo is a long term process and no one can guarantee it.Is it true????

    The blog post i read a some days ago about seo is

    The above link i found most helpful about seo.But i have some doubt. Can anyone help me?

    • Freddy G. Cabrera
      Freddy G. Cabrera September 13, 2012 at 11:30 am - Reply

      Hey there!! thanks for visiting and commenting! SEO is not complicated at all! but I have to agree …it can be a long process but that depends on a lot of factors…. I will be sharing more info on this soon! Stay tuned! …Much Success!!

  3. zed shah September 24, 2012 at 12:45 pm - Reply

    I will likely be looking forward for your next write-up. you might be excellent writer! Thanks A Lot! You have a amazing site. I didn’t regret to see almost all the written content of your blog.

  4. Warren September 26, 2012 at 4:22 am - Reply

    Hello! I just wanted to ask if you ever have any problems with hackers?

    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup.
    Do you have any solutions to protect against hackers?