Last Updated on March 23, 2021 by Freddy G. C.
If you are a new blogger, this might be a new question you have; why is user experience important for your blog? …
And the answer is very simple; the User Experience of a Website is the new KING online!
I’m sure you have heard the quote; “Content is King Online” – and that is partially true. But, what statistics and consistent testing have been showing over the last few years is telling us there is a new king in town.
Your content might be the greatest around, but if the user experience of your blog site sucks, high quality content alone will not be enough to make your visitors stick around and perhaps bookmark your blog.
The truth is the success of your blog site will depend a lot on the user experience!
And as technology is evolving fast, user experience is growing along with it. User experience is becoming a big component in the success of a business.
This is because it is in human nature to go with what is more comfortable and easy to use than otherwise.
Now, do not get me wrong here, publishing high quality content is still a very important key for the success of a blog site / website online – but the user experience is just as (in some cases more) important!
Just think about it, if a blog site you visit is too cluttered, it has too many items in the menus, too many banners, the colors hurt your eyes, and links and things are just all over the place, etc. – would you really stick around and honestly say that you “like” that blog site (regardless of the content it provides)?
Now, you might say “Yeah, I think I would” …. but the numbers never lie baby!!
Even though, some people might say that what really matters is the content of the blog and not really the design and user experience, when you do a complete test (with visitors, search engine rankings, etc.), the real truth is revealed.
And that truth is the fact that the User Experience of a site has a HUGE impact in the Search Engine Rankings, Conversion Numbers, Bounce Rate, etc.
Here are two eye opening statistics from 2015:
- 88% of online consumers are less likely to return to a site after a bad experience.
94% of a user’s first impressions are design-related.
The user experience is very important for any type of website online. And in this case I’m talking about a blog site.
This is something I have learned more about over the years of building blogs and blogging.
Once I’ve ealized how important the user experience is, I started to play with my blog’s design and layout. If you have been following IM-Blog101 for a while, you can see how different it looks now. ;)
I have changed the position of widgets, banners, menu items, colors, logos, font size, font style, etc. – Anything I could change on my blog, you name it, I would change it around and test different things.
And let me tell you that I have seen the improvements in the numbers (bounce rate, conversions, rankings, etc) by testing and learning from the results.
Here is another smart thing that I would do …..
I would also pay very close attention to popular blog’s designs – to see what is really working for them. Because, chances are that a popular blog online knows about the user experience and how important it is – so, they would also spend time and money testing what works best.
One great tip, and rule of thumb, when it comes to working on the user experience of your blog online – is to keep things simple!
People do not like too many options!
That is the truth. And this is a proven fact – that has been tested on people.
Let me share one interesting study with you.
The Jam Study
In 1995, Sheena Iyengar, the author of “The Art of Choosing” and a professor of business at Columbia University – conducted what she called “The Jam Study”.
Professor Iyengar and her assistants set up a booth of samples of Wilkin & Sons jams at a California Gourmet Market.
Every few hours, they would switch from offering a selection of 24 jams to a group of 6 jams. On average, the customers tasted two jams, regardless of the size of the assortment, and each customer received a coupon good for $1 off one Wilkin & Sons jam.
The Interesting Part
60% of customers were drawn to the large assortment, while only 40% stopped by the small one. BUT, 30% of the people who had sampled from the small assortment decided to buy jam, while only 3% of those confronted with the two dozen jams made a purchase.
This is a very interesting finding. And it shows how people can get overwhelmed with too many choices and end up not making any choice or making the wrong one.
Now, there has been some debate on what this study has revealed on human behavior, and the conclusion is that “too many choices” is not necessarily a bad thing, but it does make a difference that in large numbers can make or break a business.
I wanted to share this interesting study with you, so you can see where I’m going here with the user experience for your blog site. It is very important that you make it a big priority!
Simplicity goes a long way!
Just take a look at the simplicity of the Menu section on these popular blog sites in the internet marketing niche:Why is User Experience Important for Your Blog? Here is What You Need to Know! by Freddy G. C.