6 Ways To Keep Your Readers Reading Throughout Your Whole Blog Post

You have an important message you need to get out there.

You know exactly what to say to turn potential interest into a conversion, but you just can’t say it quickly enough.

If people aren’t reading your whole blog post, they’re missing all of those wonderful points you’re trying to make.

When your readers aren’t sticking around as long as you’d like them to, you might need to make some changes to give them a reason to do so.

Here are six ways to keep your readers engaged throughout your entire blog post.

1. Keep Things Lively

Nothing really seems exciting about long blocks of text.

If it did, then college work would have been a blast.

Using things like images or videos to support your point will add areas of interest that compel readers to stick with your post.

A picture can tell a thousand words – and in the case of blogging, it can instantly show visitors why it’s worth to dedicate the next 5-10 minutes to read your post.

Colors and shapes that aren’t plain black letters on a white background provide visual appeal – you’ll be engaging your readers from multiple angles.

2. Soft and Subtle Does The Trick

You probably have a marketing message you want to convey, but the average person’s interest in watching a commercial or listening to a sales pitch is limited.

The only people willing to devote themselves to those things for the duration are people who were already aware that they had a need for what was being advertised.

Instead of being pushy, subtly incorporating your marketing message with a gentler hand will allow you to reach more than just the people who came specifically to learn about a product or service.

They’ll be gaining other valuable knowledge as they read and, how knows – they might even become regular readers.

3. Beef Up Your Writing Skills

If Moby Dick had been written by someone who was in a hurry to get the story over with, it would have never seen the light of day.

It doesn’t matter whether you’re writing your fiction or nonfiction – you could probably improve your writing skills.

There’s always space to grow as a writer and even if you’ve been blogging for a while now, there are many tricks you have yet to discover.

If your blog post reads like stereo instructions or is riddled with typos, people might feel put off.

In fact, visitors who see that type of mistakes are far less likely to consider your expertise – and read your entire blog post.

Sometimes, it’s just a matter of putting the right adjectives in the right places to capture and retain the reader’s interest.

Other times, you might need to rewrite the entire piece, seek help from some great blogging tools or even consider hiring some freelancers who might help you with writing.

Either way, ensuring that the person preparing your content has great writing skills is a sure way to keeping your readers glued to the blog post – regardless of how long it is.

4. Write for Short Attention Spans

Writing for short attention spans don’t mean that articles should be kept limited to as much information that can be conveyed in a Sunday morning newspaper comic strip.

In fact, you can easily write a long article for a short attention spans, as long as you’ve pieced it together correctly.

Don’t make people wait to get to the point.

If you have more things you’d like to explain or supplementary information to add, you can always link to it for the people who’d like to dive deeper.

Just be sure to make each point in as few words as possible, even if you have a lot of points to make.

It’s smart to use the introductory paragraph of your blog post to define the problem and show how you plan to solve it.

That way, visitors to your blog will know in advance that they will get the solution if they decide to follow your line of thought and read the post until the last paragraph.

A captivating first paragraph will attract their attention as well – the AIDA marketing model comes in handy here.

Standing for Awareness, Interest, Desire, and Action, that model could easily serve as the foundation for your introductory paragraph.

5. Organize Your Thoughts

There are many advantages to breaking down a blog post into smaller blocks.

One is that it makes it easy to create tweetable quotes or shareable excerpts that your readers can use to promote your post on social media, and the other is that it allows people to understand where they’re going as they read.

Layer information from most to least important when possible.

If you make a great first impression on your readers, they’ll be more inclined to hear you out on everything.

6. Focus On Readability

Just because you’ve got something interesting to say, it doesn’t mean that your post will automatically become readable.

In fact, readability has less to do with your content or angle – rather, it’s about the structure of your blog post and the ways in which it helps readers understand your point.

Remember to keep your paragraphs short – few readers are willing to go through a chunk of text.

Three to four lines should do the trick.

Divide your post into sections and add subtitles to help visitors skim the text quickly – if you come up with attractive subtitles, the chances are high that they read your entire post.

Include bullet point lists and strategic formatting – for example, use bold for extra visual emphasis.

If you’re ever unsure, have someone uninvolved read your blog post before you publish it.

Make sure it’s someone you trust to tell you when you’re being boring or wordy.

Even messy ideas can be edited into perfectly readable posts with a few small adjustments.


6 Ways To Keep Your Readers Reading Throughout Your Whole Blog Post


 

6 Ways To Keep Your Readers Reading Throughout Your Whole Blog Post by
2018-02-05T13:23:12+00:00 February 5th, 2018|44 Comments

About the Author:

Sarah Davies
I work at opencolleges.edu.au - Open Colleges has been providing life-changing education for over 100 years, and we are now Australia’s leader in online education.

44 Comments

  1. Scott February 5, 2018 at 9:18 pm - Reply

    Good thoughts! I will implement in my blog writing.

  2. Tracie February 5, 2018 at 10:30 pm - Reply

    I just thought about incorporating some video in my posts. Especially in the intro. This was a great post

  3. tilak February 6, 2018 at 12:31 am - Reply

    Superb and very useful information for all.

  4. flobycv February 6, 2018 at 1:41 am - Reply

    Thank you for these reminders. It will be very useful for me.

  5. shanjid February 6, 2018 at 1:58 am - Reply

    Hi,
    you specify the ways to keep the readers reading throughout of between whole blog post is really amazing , the all ways you indicated are really needful methods to implement in my work
    thanks…

  6. Ryan Biddulph February 6, 2018 at 8:51 am - Reply

    I vibe with beefing up your writing skills Sarah. I write thousands of words daily. Done so for many years. Writing like a boss helps me create clear, crisp posts. Perfect way to keep readers engaged, reading that sucker until done. I trim fat and kick out filler as well. Sometimes folks see imaginary required word count and fill a post with content that need not be there. Rocking tips here 🙂

    Ryan

  7. Kamapala Chukwuka February 6, 2018 at 10:16 am - Reply

    This is lovely. Great practical tips. Shall be implementing. Thanks

  8. SAGAR February 6, 2018 at 10:32 am - Reply

    Great Blog hope this tips will help me for my blogs. Thank you

  9. Sanjeev Pal February 6, 2018 at 10:43 am - Reply

    Hi, Very good article
    Thanks for sharing, keep up the good work.

  10. Basit Ansari February 6, 2018 at 11:27 am - Reply

    Hey Sarah,

    I read some post on your website and I am big-big fan on your website.

    Thanks for sharing amazing post with us.

  11. Sm00chezzz February 6, 2018 at 12:44 pm - Reply

    I loved this. Thank you

  12. INNO February 6, 2018 at 3:53 pm - Reply

    Thank you so much for this! It really helps a lot. Please do more post like this 🙂

  13. shoutwithusloudja February 7, 2018 at 6:43 am - Reply

    Hey , Really like your post and a love to read your every post i dont know how you do it but really i have to say to you are doing really really a good job.
    Actually, you are my inspiration so i also started a website, If you can tech me little more than it really Help me a lot.

  14. Asmat February 7, 2018 at 6:46 am - Reply

    The whole article was very well written and that just tells you that the author knows what he’s talking about. Added a lot to my knowledge and cleared so many things up.

  15. Basit Ansari February 7, 2018 at 7:05 am - Reply

    Your Welcome

  16. Saurabh Mathur February 7, 2018 at 7:50 am - Reply

    Hi Sarah,

    Very nice and informative piece. Keep up the good work.

  17. Donna Merrill February 9, 2018 at 12:23 am - Reply

    Hi Sarah & Freddy,

    This is really great information because, sure you want to reduce your bounce rate.

    But even more… you want to keep people interested in your content so they’ll be engaged in your business.

    You want them to stay on your blog so that they will eventually convert into subscribers, customers and clients.

    If they’re going to bounce after 2 seconds because you don’t write your blog post correctly, or arrange it in an interesting manner, then you’re not going to build much of a business.

    These ideas are all really great and I especially like the idea of writing short, clear paragraphs.

    People definitely need to see white space.

    It gives them mental clarity and peace of mind instead of feeling overwhelmed and burdened with your content (and anxious to move on).

    -Donna

  18. DESI JUGAD February 10, 2018 at 9:32 pm - Reply

    THANKS FOR MAKING THIS SITE

  19. Nzekwe Godswill February 11, 2018 at 9:20 am - Reply

    This is wonderful. will definitely share it. More grace to your elbow.

  20. allen February 11, 2018 at 12:23 pm - Reply

    excellent ideas are given for the success of any type blog. the ideas are really helpful with the marketing also. i think that the blogs will be more effective in the headings and subheadings like for example use of bold letters . the ideas will really make the reader enchanted in the blogs.
    thank you.

  21. Aneeque Safdar February 12, 2018 at 1:22 am - Reply

    You are best , you always provide with a good material, thank you soo much. Such a nice post

  22. Susan Velez February 12, 2018 at 8:10 am - Reply

    Hi Sarah & Freddy,

    Great tips for bloggers, because the last thing we want to do is write content that doesn’t get read or shared. We all want readers to stay on our blogs longer because it helps us reduce our bounce rate and gain followers.

    I love how you mention writing for short attention spans. While I tend to write long-form content, I always make it a point to break up my content in easy to read chunks.

    Another thing that helps me keep readers on my blog is using images and videos. I have personally found that when I break the text up by adding images and video it doesn’t seem like it’s all text.

    I know that when I visit a blog, if there is nothing but text, I don’t hang around very long.

    Thanks for sharing these tips with us. I have no doubt that they will help bloggers improve their writing and keep readers on their blog posts longer.

    Have a great day 🙂

    Susan

  23. DHAMI LIVE February 12, 2018 at 3:45 pm - Reply

    Hi very good article
    Thanks for sharing keep up the good work

  24. Tammy Bronfen - One Day February 13, 2018 at 1:41 am - Reply

    Thanks for the excellent post! My posts are quite long as they describe a day in the life of different women (and they get a lot done in one day…) but I’m doing my best to shorten them a bit and write in an entertaining and inspiring way. Will definitely use these tips to improve readability even more. Thanks!

  25. Janice Wald February 13, 2018 at 7:00 pm - Reply

    Hi Freddy and Sarah,
    Great article with important tips. I would like to specifically comment on #4 and #6.
    People are busy. They don’t have time; perhaps that’s why they have short attention spans they have to do so much.
    Your article is a perfect example of how to write for busy blog readers. Due to your bold subheadings, people can easily scan your text.
    Janice

  26. Karim Toulba February 14, 2018 at 2:08 pm - Reply

    I loved your article. It’s very insighful and informative. I believe that applying these tips will increase the engagement on my blog.

    For me, I’ve used to write long detailed articles to keep people navigating on my blog. I made sure to only publish articles that are over 2,000 words. I also add images, infographics and embed youtube videos.

    All these additions have helped increasing the engagament and decrease the bounce rate significantly. Nevertheless, Your content should be well written.

    Thanks again..

  27. Rajeev Ranjan February 15, 2018 at 9:06 am - Reply

    It’s a nice post, specially for those who has just begin their blog journey. Thanks

  28. Soniya February 17, 2018 at 4:51 am - Reply

    Hi Sarah,
    What a joy to be here again.
    This is indeed a wonderful and informative piece you created. Lot of information to pic and apply.
    Thank you so much for valuable tips and links in the post.
    I am Bookmarking this pots for my future read.
    Best Regards.
    Soniya.

  29. akhil mani February 17, 2018 at 5:38 am - Reply

    loved your article. It’s very insighful and informative. I believe that applying these tips will increase the engagement on my blog.

  30. Kevin February 17, 2018 at 10:34 pm - Reply

    Love the article because every writer can use tips and trick to improve the skill. One of the things I have done to improve my blog posts and write better articles is to get a notebook and outline my articles first. It helps me for article structure and how i use keywords. Thanks for the additional tips.

  31. Sumeet Dudy February 18, 2018 at 4:55 am - Reply

    Nice article, keep up the good work.
    Well Thanks and lot

  32. Rini Kumari February 21, 2018 at 5:47 am - Reply

    Good Info…. In social media readability is the main key

  33. Sayan chattopadhyay February 22, 2018 at 4:45 am - Reply

    really helpful it is. thanks a lot.

  34. Doctors Beyond Borders February 22, 2018 at 5:55 am - Reply

    Amazing tips collection shared with you to keep readers on your blog….. I really appreciate your tips collection and will follow these in future.
    Thanks for sharing!!!!!!

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